In an environment marked by a context of internationalisation, intense competition and digital acceleration, companies are now forced to rethink their commercial approaches in business-to-business activities.
They need to confront different problems, including making the customer into a partner and developing a reliable, trusting relationship with them.
This programme aims to train high-level managerial and commercial professionals who are drawn to challenges and have a yearning for career mobility, allowing for very favourable recruitment prospects.
5 good reasons to join the programme
More than fifteen years of expertise in the field of strategic negotiation, lobbying and business networking.
Programme ranked No. 1 in France (2022 Eduniversal Ranking of Best Masters, AM and MBA).
A strong focus on leadership.
An innovative learning deployed by quality speakers : experts from Cabinet Halifax Consulting, SCYFCO team (Saint Cyr).
A work-linked training programme that boosts entry in the professional world and tuition funding assured through professionalisation contracts.
Head of programme
Become an expert in B2B negotiation and the management of complex deals
A key account sales manager creates, implements and oversees the commercial strategy with the company’s key customer accounts. The objectives of the programme are organised so students can become experts in high level B to B negotiation techniques. Students will also master cutting-edge digital technologies and acquire management fundamentals for a cross-functional business outlook so that their skills run parallel to the changes in the profession and the market. Its part-time schedule is compatible with professional activity.
This programme is based on four skill fields that managers use to implement and oversee a company’s commercial development strategy focused on key customer accounts.
- Define a development strategy with key customer accounts
- Lead commercial development actions in project mode
- Negotiate with key account customers
- Communicate with internal and external customers
As a common theme that runs throughout the entire programme, students work on establishing an account plan for partner companies in the programme (Microsoft, Welcome to The Jungle, Extia, etc.)
This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).
CONFERENCES ON NEW DIGITAL CHALLENGES INVOLVED IN BUSINESS DEVELOPMENT
Students meet with conference speakers presenting the challenges of digital technology in the commercial positions at their companies. Employees from OUI.sncf, Bouygues Telecom, L’Oréal, Infhotep come to share their experience.
This involves a four day simulation where students have the opportunity to sit in with a management committee and work on their development strategy for account key customers.
LEADERSHIP SEMINAR AT SAINT CYR
This unique seminar has students working on leadership and team building in high-stress situations.
It is led by Xavier Latournerie, deputy director of Saint-Cyr Formation Continue (SCYFCO), and a team of officers from the French Army.
SALESFORCE CERTIFICATION PREPARATION
In partnership with Salesforce, the leader in CRM and 360° customer relations, students benefit from a day of lessons dedicated to the management of companies and their customers. Students who want to can seize the opportunity offered by Salesforce to pass a certification.
The Masters dissertation is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.
The programme is recognised through a dual validation:
- Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
- A professional dissertation: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor
At the end of the programme and after a validation of the ongoing assessment and professional dissertation, the Level-7 RNCP of Business Development & Key Account Manager degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
The part-time format allows you to remain at your company and promotes your entry and development in the professional world
Sources: 2020 young graduate employment survey
100% Hiring rate within six months
Gross average salary: €50 850 /year
- National/International Key Account Manager
- Social sales manager
- Sales lead manager
- Business Engineer
- Sales Application Engineer
- High-Level Negotiator
- Director of Key Accounts Department
- Sales Manager
- Cross-sector positions supporting key accounts: R&D Departments, Marketing, Purchasing, etc.
Our students positioned in companies
Students from the class of 2022 have professionalisation contracts in the companies :
AEROAFFAIRES – ALTEN SIR – ALTRAN TECHNOLOGIES – BARKS – BNP PARIBAS – BOSTIK – CAPGEMINI – CAPGEMINI – CARREFOUR – CASTEL FRERES – CATELLA – CHANEL – CHRONOPOST – CLARINS – DESKOPOLITAN – FERRERO – FRENCHFOUNDERS – CANAL+ – SEB – HANES BRANDS – HARVEST – HAYS PHARMA – HENKEL – HERMES – HP – INEO DEFENSE – INOUI EDITIONS – INTERNATIONAL FLAVORS & FRAGRANCES – JW IMMO – KERR – KLEOS PHARMA – KONE – LA FABRIQUE – LABEYRIE FINE FOODS – LABORATOIRES D’ANJOU – LACTALIS -LES GRAPPES – LEYTON – L’ORÉAL – M6 – MARS – MICHEL ET AUGUSTIN – MOET HENNESSY – NEXIALOG CONSULTING – OUIFIELD – P&S – LADUREE – PROCTER & GAMBLE – PUMPKIN – QSMS BLUEKANGO – RED STAR FOOTBALL CLUB 1897 – ROBERT BOSCH – SANOFI – SCALE SEZAAM – TOTAL – TOTAL ENERGIES – VENTE PRIVEE – VEOLIA – WALTERS PEOPLE – WAVY TDLS – WEEDEV – WELCOME TO THE JUNGLE …
Satisfaction Rating (out of 5)
Average job search time
Insertion rate at 6 months
Three minutes to apply to programme – advice from Coline Berthier, Sales & Recruitment Manager
This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.
|Entry level||Year 1||Year 2||Degree|
|Four-year Bachelor’s degree or three-year Bachelor’s + 3 years of professional experience (apart from internship and work/study contract) or Level-6 RNCP certification||Part-Time Master of Science||Master of Science / Level-7 RNCP certification|
|After a three-year Bachelor’s degree||Preparatory Year||Part-Time Master of Science||Master of Science / Level-7 RNCP certification|
This programme is accessible to people with disability.
1st step: Application
You need to fill out the application online.
You must include the required documents:
- Two letters of recommendation
- Marks from your last two academic years
- Level of English*
*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test.
The selection jury will decide on an applicant’s admissibility after reviewing their application.
The applications must be finalised no later than ten days before the date of the interview.
2nd stage: Admission tests
Applicants deemed admissible after review of their applications then have a motivation interview.
Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.
Motivational interviews take place once or twice a month from January to July.
The schedule of admission session dates for the 2023 school year will be published later.
The final admission is communicated to each candidate within 7 days of the date of the motivation interview.
Application fee: 100 €
1 st rank
Eduniversal ranking 2022 of the best Masters, AM and MBA – Sales, Trade Negotiation and Business Development category