MSc International Marketing & Brand Management

Programme objectives

The MSc International Marketing and Brand Management programme aims at preparing students for diverse marketing careers in current international marketplace characterised by radical digital change.

The programme covers the main fields of the latest marketing expertise, combining academic knowledge with the experience of professional experts sharing real-life business examples.

At the end of the programme, students are able to:

• Master the fundamentals of brand and product management with a good knowledge of key branding concepts and analytical thinking skills about brands.
• Know how to develop an effective integrated marketing communication strategy and integrate digital communication in order to best communicate the brand’s value to customers.
• Know how to develop multi-channel business performance by building on sales force management and trade marketing actions while also developing successful management of retail operations and category management.
• Understand the specificities of services marketing and know how to develop successful marketing strategies in this field.
• Recognise the ethical issues that arise in marketing contexts and develop skilful ethical decision-making habits in relation to all marketing decisions involved in the marketing mix.

Programme highlights

EXPERIENCE-BASED, IMMERSIVE APPROACH

• The ‘Product, Design & Innovation’ course

This course allows students to acquire operational knowledge of design tools through practice.

• The ‘Digital Communication’ course

This course uses an online advertising simulation to develop operational skills.

DIGITAL CERTIFICATION

Students will take the Google Ads certification during the programme.

PARTNERSHIPS

Partnerships are arranged with companies for most courses, incorporating professional lectures and case studies based on current business issues. Some partnerships are long term while others are based on a year-by-year agreement.

Examples of partners: Nielsen, GFK, Ferrero, Pepsico, Ogilvy, Publicis sapient, Havas media, etc.

The marketing sector offers various, exciting careers options, combining creativity, rational/analytical decisions and leadership challenges.

Targeted professions

A few of the possible jobs that students can aim for:

• Brand manager, Product manager
• Digital project manager
• Advertising manager, Online sales manager
• Trade marketer, Merchandising manager
• Customer relationship manager
• Market analyst, Strategy planner
• Marketing manager in services

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Admissions

Careers in marketing are various and exciting, combining creativity, rational/analytical decisions, and leadership challenges.

• The first set of required qualities regroups a strong motivation and a hard-working capacity.
• The second set of qualities gathers analytical skills and project management skills.
• The third set of qualities englobes communication skills, creativity, initiative, and leadership skills.

Eligibility

SHORT TRACK:

• 4-year Bachelor’s degree (Origin of the academic background : economy, business, science, etc.)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

LONG TRACK (2 Year MSc option):

• 3-year Bachelor’s degree (Open to all backgrounds)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees: €100

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Marina Bastounis

Head of programme

“Open up your professional horizons and reach for an MSc from a top French Business School”

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
• Guarantee success at the MSc level by laying the ground during the Pre-Master year
• Open up professional horizons by switching to a new field of study
• Overview the main areas of knowledge included in an undergraduate business degree

Courses

YEAR 1 (12 months)

SEMESTER 1 from october to december

Geopolitics and International Relations Introduction to statistics and Data Analysis Fundamentals of Marketing Entrepreneurship Digital organization Fundamentals of Finance Languages

SEMESTER 2 from january to april

The social impact of globalisation & innovation Negociation Management in a multicultural environment International Issues Digital Environment and RVI Capstone Project Internship (from may to september)

YEAR 2 (15 months) : MSc of your choice

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.