
Head of programme
Mastering brand and product management in digitally disrupted international marketplaces
Programme presentation
The MSc International Marketing and Brand Management is a full-time Master’s degree programme taught in English that offers insight into marketing and brand management characterised by digital change while also providing key digital certifications.
The programme aims at preparing students for diverse marketing career, in the current international marketplace characterised by radical digital change.
Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products and services attractive for consumers, while making a comprehensive review of the ways to manage beneficial customer relationships in order to develop business.
5 good reasons to join the programme
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Develop skills to master brand management in an international context.
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Learn the latest marketing expertise based on the knowledge and experience accrued by scholars and professionals.
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Master the digital communication skills essential for developing a branding career.
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Acquire operational knowledge in key aspects of the marketing mix: product innovation, marketing communication, sales and retail, service approach.
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Learn and practice using real-life brand case studies.
Your MSc in 2 years!
If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !
Programme objectives
The MSc International Marketing and Brand Management programme aims at preparing students for diverse marketing careers in current international marketplace characterised by radical digital change.
The programme covers the main fields of the latest marketing expertise, combining academic knowledge with the experience of professional experts sharing real-life business examples.
At the end of the programme, students are able to:
- Master the fundamentals of brand and product management with a good knowledge of key branding concepts and analytical thinking skills about brands.
- Know how to develop an effective integrated marketing communication strategy and integrate digital communication in order to best communicate the brand’s value to customers.
- Know how to develop multi-channel business performance by building on sales force management and trade marketing actions while also developing successful management of retail operations and category management.
- Understand the specificities of services marketing and know how to develop successful marketing strategies in this field.
- Recognise the ethical issues that arise in marketing contexts and develop skilful ethical decision-making habits in relation to all marketing decisions involved in the marketing mix.
Skill sets
The programme MSc International Marketing & Brand Management, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:
- Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
- Conduct a scientific study and issue a recommendation
- Develop ethical leadership abilities to strengthen one’s manager posture
Programme highlights
EXPERIENCE-BASED, IMMERSIVE APPROACH
- The ‘Product, Design & Innovation’ course
This course allows students to acquire operational knowledge of design tools through practice.
- The ‘Digital Communication’ course
This course uses an online advertising simulation to develop operational skills.
DIGITAL CERTIFICATION
Students will take the Google Ads certification during the programme.
PARTNERSHIPS
Partnerships are arranged with companies for most courses, incorporating professional lectures and case studies based on current business issues. Some partnerships are long term while others are based on a year-by-year agreement.
Examples of partners: Nielsen, GFK, Ferrero, Pepsico, Ogilvy, Publicis sapient, Havas media, etc.
Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!
If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. More information on the courses and the benefits by clicking on the link below.
Evaluation procedures
The programme is recognised through a dual validation:
- Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
- A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual
At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc International Marketing and brand management is awarded to participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
The marketing sector offers various, exciting careers options, combining creativity, rational/analytical decisions and leadership challenges.
Targeted professions
A few of the possible jobs that students can aim for:
- Brand manager, Product manager
- Digital project manager
- Advertising manager, Online sales manager
- Trade marketer, Merchandising manager
- Customer relationship manager
- Market analyst, Strategy planner
- Marketing manager in services
Professional experience
This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.
Results indicators
Data soon available
Satisfaction Rating
(out of 5)
Data soon available
Average job search time (month)
Data soon available
Insertion rate at 6 months
Data soon available
Graduation rate
2019-2020 data
Admissions
Careers in marketing are various and exciting, combining creativity, rational/analytical decisions, and leadership challenges.
- The first set of required qualities regroups a strong motivation and a hard-working capacity.
- The second set of qualities gathers analytical skills and project management skills.
- The third set of qualities englobes communication skills, creativity, initiative, and leadership skills.
Eligibility
SHORT TRACK:
- 4-year Bachelor’s degree(Origin of the academic background : economy, business, science, etc.) or 3 year-Bachelor’s degree with a minimum of 1 year professional experience
- Proof of English language ability is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*
LONG TRACK (2 Year MSc option):
- 3-year Bachelor’s degree(Open to all backgrounds)
- Proof of English language ability is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*
*Contact us to know the scores required for each test.
Calendar
Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.
Admission is decided on the application to be filled out online.
Application fees: €100
2-Year MSc Option
Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Head of programme
“Open up your professional horizons and reach for an MSc from a top French Business School”
Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.
Layout of the programme
This course was designed to…
- Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
- Guarantee success at the MSc level by laying the ground during the Pre-Master year
- Open up professional horizons by switching to a new field of study
- Overview the main areas of knowledge included in an undergraduate business degree
Courses
Professional experience
The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.
Why join this programme?
Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.
5 good reasons to join the programme
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Apply for an MSc degree in a field that is different from your undergraduate degree
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Integrate and adapt to the study methods of a top French business school before starting your MSc degree
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Obtain academic qualifications necessary to integrate an MSc degree
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Gain professional experience with two internships in two years
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Build an international mind-set and cross-cultural communication skills
Stories
Anqi YANG
2013-14
The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.
Romain PENNEL
2013-14
After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.
Latest news
For more information, contact our international team:

Min WU
South East AsiaInternational Promotion and Admissions Manager
min.wu@neoma-bs.fr +33 2 32 82 17 76 LinkedIn Make an appointment
Mariceli BLIN
Africa & Middle EastInternational Promotion and Admissions Manager
mariceli.blin@neoma-bs.fr + 33 2 32 82 58 55 LinkedIn Make an appointment
Shekhar SURTI
India
Xiaotong POIRREE
Eastern Europe & Central AsiaInternational Promotion and Admissions Manager
xiaotong.poirree@neoma-bs.fr +33 2 32 82 17 40 LinkedIn Make an appointment
Claire ZHANG
China
Anya Angélica CÁRDENAS
Latin AmericaLatin America Office Manager
anya-angelica.cardenas@neoma-bs.fr +57 300 498 0616 LinkedIn Whatsapp Make an appointment
Sihem BRIKCI
Western Europe, USA & CanadaInternational Promotion and Admissions Manager
sihem.brikci@neoma-bs.fr (+33) 3 26 77 88 60