MSc Luxury Marketing

Programme objectives

The MSc Luxury Marketing prepares students for solid, successful careers in the luxury industry. Its primary aim is to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills.

Students learn and implement knowledge and skills that enable them to:

• Develop brand equity and construct a strong brand portfolio
• Develop highly pleasurable, experience-based, omni-channel strategies providing luxury experiences throughout the customer journey
• Master the different communication disciplines and tools in order to develop efficient integrated marketing communications strategies for luxury brands and companies
• Master the fundamentals of digital communication processes in luxury industries
• Work effectively with digital/social media experts in order to create value and relevant digital content through the digitalisation of communication processes for luxury brands
• Use digitalisation in luxury hospitality to personalise luxury service and build online exclusivity and loyalty
• Master how to put the in-store luxury experience online and bring the online experience in the store
• Manage a luxury brand with an origin and brand heritage
• Understand the specificities of hospitality marketing and develop successful marketing strategies in this sector

Skill sets

The programme MSc Luxury Marketing, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

EXPERIENCE-BASED, IMMERSIVE APPROACH

This MSc uses several innovative pedagogic methods applied to the luxury marketing sector while also relying on active participation from marketing professionals and professors. The MSc Luxury Marketing combines academic lectures with active learning, including real-life case studies, company visits, guest speakers and teamwork exercises.

PROFESSIONAL EXPERIENCE (4 TO 6 MONTHS)

This is an essential opportunity for applying the theoretical and practical skills learned during the first two semesters in a professional environment. Students are free to do their internship in France or abroad, subject to approval by the internship director and based on its relevance to the MSc programme and course content.

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. More information on the courses and the benefits by clicking on the link below.

Long track

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc Luxury Marketing is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Luxury marketing offers exciting career opportunities for professionals who want to master heritage brands and network with niche-market segments.

Careers in luxury marketing are challenging and offer exciting opportunities for creativity, innovation and leadership.

Targeted professions

A few of the possible jobs that students can aim for:

• Luxury Marketing Manager
• Luxury Sales Advisor
• Luxury Fashion Buyer
• Luxury Retail Manager/Merchandiser
• Luxury Store Manager
• Luxury Junior/Senior Sales Advisor
• Luxury Brand Manager
• Luxury Visual Merchandiser
• Customer Relationship Manager
• Communication and Public Relations Manager in Luxury Industries
• Luxury Consultant

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Results indicators

2019-2020 data

Admissions

Luxury marketing offers exciting career opportunities. This rhymes with a significant desire to master heritage brands and network with niche market segments. Applicants must possess and demonstrate the following qualities:

• The first quality is a strong motivation (a hard-working capacity, an ability to adapt and learn fast).
• The second quality is the technical proficiency (including analytical skills and advanced computer skills).
• The third quality is curiosity (real interest to human interactions and the spirit of innovation).

Eligibility

SHORT TRACK:

• 4-year Bachelor’s degree (Origin of the academic background : economy, business, science, etc.)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

LONG TRACK (2 Year MSc option):

• 3-year Bachelor’s degree (Open to all backgrounds)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees: €100

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
• Guarantee success at the MSc level by laying the ground during the Pre-Master year
• Open up professional horizons by switching to a new field of study
• Overview the main areas of knowledge included in an undergraduate business degree

Courses

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.