MSc Marketing French Excellence

Programme objectives

The programme uses examples from global industries where France excels to teach advanced marketing theory and techniques.

The MSc Marketing French Excellence prepares students for a career in international marketing by:

• Focusing on French centres of excellence as benchmarks for developing wide-ranging knowledge and understanding of France’s outstanding position in international marketing.
• Analysing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
• Providing managerial and operational skills needed to excel in the world of international marketing.
• Studying recent developments in French academic research and practical problem-solving to develop the ability to adapt and innovate in real time.

Skill sets

The programme MSc Marketing French Excellence, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

EXPERIENCE-BASED, IMMERSIVE APPROACH

Fashion marketing

Students take an in-depth look at marketing in the world of style and design with leading Parisian fashion school ESMOD.

• Days 1-4 – Fashion marketing courses in Rouen

Students study the specificities of the fashion sector, from conception to commercialisation (international brands, lifestyle, trends, communications, consumers, fashion-design, Paris as a fashion capital, etc.) and take part in an interactive workshop to create mood boards and collection themes.

• Day 5 – Fashion experience in Paris

The course moves to the ESMOD campus in Paris, where students look at the development of a fashion project (creative idea/fashion design/modelling). They also have the opportunity to meet a fashion entrepreneur and get first-hand experience of the sector.

 

PROFESSIONAL EXPERIENCE (4 TO 6 MONTHS)

This is an essential opportunity for applying the theoretical and practical skills learned during the first two semesters in a professional environment. Students are free to do their internship in France or abroad, subject to approval by the internship director and based on its relevance to the MSc programme and course content.

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. More information on the courses and the benefits by clicking on the link below.

Long track

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc-Master of Science in Marketing French Excellence is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The MSc Marketing French Excellence prepares students from any country for a career in International Marketing.

Key figures

Graduate Employment Survey 2020

Targeted professions

A few of the possible jobs that students can aim for:

• Marketing Manager
• Category Manager
• Brand Manager
• Event Manager
• Marketing Operations Manager

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Results indicators

2019-2020 data

Admissions

If you are passionate about marketing and the idea of a successful international career, the MSc Marketing French Excellence is designed for you.
If you are motivated by the idea of a career in Marketing and would like to learn from the vast range of French expertise and experience, we encourage you to apply as early as possible.

Eligibility

SHORT TRACK:

• 4-year Bachelor’s degree(Origin of the academic background : economy, business, science, etc.) or 3 year-Bachelor’s degree with a minimum of 1 year professional experience
• Proof of English language ability is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

LONG TRACK (2 Year MSc option):

• 3-year Bachelor’s degree(Open to all backgrounds)
• Proof of English language ability is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to know the scores required for each test.

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees : €100

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

During the course, you will learn the following:

• Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
• Guarantee success at the MSc level by laying the ground during the Pre-Master year
• Open up professional horizons by switching to a new field of study
• Overview the main areas of knowledge included in an undergraduate business degree

Courses

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.