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Sport Federations and Major Events Management 2022 Online winter programme


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Why join this programme ?

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    Get an insight into the French success story of event management.

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    Expand your understanding and knowledge base of Sport management.

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    Learn from the best in major sports management in France through guest speakers on videoconferences

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    Enjoy a unique French experience among an international network of students and professionals online.

Expect an authentic NEOMA Business School experience. During this programme you will develop your intellectual curiosity and your passion for Sports through an exciting experience at NEOMA Business School. You will expand your understanding in Sport management while mixing with students all around the world in classes.

What will you learn ?

  • Sport Management the French model
    Students will learn about the French and European governance of sport as well as the key strengths and weaknesses.
  • Major Sporting Events
    Students will gain a clear insight into the organisation and running of major events and a unique understanding of the bidding process.
  • Sports Marketing and Sponsorship
    Students will explore Marketing and Sponsorship cases around brands and companies.
  • Business Game Football Club CEO
    You will manage a professional football club in a group over a 6-seasons development period. You will have to manage finance and marketing strategy over the 6 seasons of your club.

With major sporting partners, NEOMA Business School has created the Sport Federations and Major Events Management programme, giving participants a solid insight into the French success story of event management through modules taught at our Reims campus, visits to Federations in Paris (45 mins from Reims) and guest speakers.


  • Sport Management – The French Model, Strengths and Future Challenges.
    Students will learn about the French governance of sport as well as its key strengths and weaknesses.
  • Managing Major Sporting Events – Sports Event to Softpower Influence
    The following topics will be handled:
    – Running and the bidding process,
    – The Women’s World Cup,
    – Rugby World Cup 2023
    – Olympic Games 2024.
  • Sports Sponsorship and Marketing – Strategies for Federations and Clubs
    Students are offered a unique insight into the running of the Football, Rugby and Hand Ball Federations including visits and presentations from directors and staff.
  • Business Game Football Club CEO – Capstone simulation project
    The simulation will allow students to manage and run a football club from financial planning to players management and at the same time Implementing their own strategy and development plans.

Included in the Sport Federations and Major Events Management programme:

  • Lectures by highly qualified NEOMA BS faculty and guest faculty members
  • Visits and talks from 3 major Federations FFF, FFR in Paris
  • Visit of Stade Delaune (Reims), home ground of Reims Football Club – Hosted 4 matches of the FIFA Women’s World Cup 2019

The programme is not only a great opportunity for students interested in a career in sport management but also for students simply wishing to know more about this global and dynamic industry.

Applications are open !

Are you eligible for this short-term programme?

The NEOMA Business School short-term programme seeks curious, motivated and independent students who are eager to participate in a special academic experience in France.

Who can apply ?

To apply, you must:

  • For the graduate level programme: hold a Bachelor degree in a business (or closely related) discipline.
  • For the Undergraduate level programme: Have completed at least one year of undergraduate level business classes.
  • English level : IELTS 6.0 (not mandatory – only recommended)

How to apply ?

Please contact your home institution which will provide you the link of the application.

  • Application deadline : December 15th, 2021
  • Program fees include tuition fees, lunch and administrative fees.

Where to stay?

For Winter 2022, the program will be online, however if the borders are open between your country and France, you can decide to come to Reims. We have pre-selected a number of hotels with convenient access to the campus. Of course, students are free to choose their own accommodation. Students must confirm their housing option before before December 1st, 2021 (at the latest, earlier confirmation is appreciated).

I choose NEOMA BS accommodation I choose my own accommodation

B&B Hotel Reims Centre Gare

  • Standard Room for 1 person : € 56 per night (tax and breakfast not included) Breakfast € 6,95

Séjour et Affaires Appart Hotel

  • Studio with furnished kitchen for 1 person: € 53 per night (tax and breakfast not included)
    To book a room, the students send an email to reims.clairmarais@sejours-affaires.com with name, dates, type of room and credit card number (deposit)

CIS de Champagne à Reims

  • Studio for 1 person – 1 bed : € 49,50
  • Single bed in a 2 beds bedroom : € 28,80
  • Single bed in a 3-4 beds bedroom : € 23,60
  • Single bed in a 5 beds bedroom : € 21,60

The students have to book themselves their accommodation by sending an email to groupes@cis-reims.com giving the booking code WINTER PRG 2022.

Some housing possibilities: StudaPart / Airbnb

Practical information

  • Format:


  • Duration:

    3 weeks

  • Tuition fees:


  • Teaching language:


  • Course start date:

    Starting on January 3 - February 21, 2022 (three weeks)

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Practical information

  • Practical information
    • Format:


    • Duration:

      3 weeks

    • Tuition fees:


    • Teaching language:


    • Course start date:

      May 2022