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Advanced Master in Marketing Research and Decision Making

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Eduniversal 2020 Best Masters and MBA Rankings Marketing Category

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Enrol on the Advanced Masters programme in Marketing Research and Decision Making and become an expert in retail marketing.

In a context of intense competition and major changes to the business environment (globalisation, new societal trends, the digital revolution, etc.), never has marketing needed to adapt so much in order to meet the needs of changing, hyper-informed consumers whose relationships with brands has become demanding and challenging. The quality of the decision-making in marketing rests on the ability of managers to understand the complexity of today’s consumers and incorporate them into the core of their marketing strategies.

The Advanced Masters in Marketing Research and Decision Making draws on 30 years’ experience in retail marketing and is renowned among professionals, with a network of more than 800 alumni.

Graduates of the Advanced Masters in Marketing Research and Decision Making are experienced in strategic and operational decisions making are ready to take on any marketing position, and have highly-developed leadership skills.

Related Professions :

  • Product / Brand Manager
  • Innovation Project Manager
  • Market Researcher/Consumer Insight Manager
  • CRM Project Manager
  • e-CRM and Customer Loyalty Manager
  • Digital Marketing Project Manager
  • Market Manager/Sector Manager
  • Category Manager
  • Trade Marketing Manager

This programme will teach you to:

  • Develop your leadership and improve upon your talents
  • Master new challenges and current marketing trends
  • Lead marketing studies with adapted methodology
  • Develop expertise recognised in understanding sample groups and test panels
  • Be a catalyst for reflection and action in branding strategies
  • Master the skills involved in relational marketing
  • Define and implement activation plans for clients
  • Understand the challenges in multi-channel marketing
  • Measure the performances of marketing activities

Why join this programme ?

A leading-edge course for the marketing profession with significant expertise in the retail sector

  • A well-known programme recognised in both the academic and professional spheres: 30 years of expertise in the area of field surveys and marketing – Network of more than 850 graduates – No. 1 in France in its category (2020 Eduniversal Ranking of Best Masters, MS and MBA)
  • Solid, extensive partnerships with major players in the sector of consumer goods: 70% of courses taught by professionals from the business world
  • Interactive pedagogy that is connected to the real world with simulations centred on the professionalisation process: real-life cases, online simulations, business games, role playing, field studies
  • A work-linked training programme valued by companies encouraging student employability: 95% of students have a professionalisation contract, 94% have a permanent contract before receiving their diploma
  • A programme linked to professional expertise and individual coaching encouraging sustainable employability

Curriculum

Become an expert in retail marketing

Objectives :

  • Understand and use the latest tools in marketing intelligence when facing the recent changes in the business environment: societal trends, the digital era, new technologies…
  • Use survey/study results to construct strategic reflection, make appropriate marketing decisions and evaluate the effectiveness of actions taken.
  • Acquire the necessary professional knowledge to be functional and effective in the sector of consumer products.

The programme is structured in 4 modules that make students experts in retail marketing. It also features a number of projects and simulation exercises.

Modules

Projects

Market research project

Carry out a comprehensive quantitative market research study based on a brief set by one of our partner companies. Present the final report to the head of marketing research and School professors to inform the company’s future managerial decisions. “Real-life” studies have already been carried out for Kinder, Aquafresh, Savane, Nivea Men, Yves Rocher, Pringles, BN, Zen’sect, etc.

CRM challenge

Students work together to resolve a real-life CRM problem facing a consumer goods brand and define or improve its customer relationship strategy. Plan CRM initiatives based on a multimedia or multi-channel approach and implement a customer relationship programme. Projects have previously been developed for brands such as Evian, Du Pareil au Même, Darty, Nestlé Bébé, Leroy Merlin, HSBC, Fnac, Amazon…

Simulation exercises

Product Manager

Solve a real-life marketing problem. Draw up recommendations on ranges, product launches and management, positioning, target consumers, pricing, distribution and communication. Present your proposed action plan to the company’s head of marketing. This seminar is led by United Biscuits’ Managers France and Belgium.

Markstrat Online

Develop and implement marketing strategies for products aimed at two different markets. Make strategic and operational marketing decisions to increase the profitability of the marketing department.

Professionnal thesis

The thesis is an action plan for which students apply the concepts and tools they have learned during the course by addressing a specific business challenge and proposing practical measures to tackle it. Students will receive individual supervision from an academic tutor while writing up their thesis.

Professionnal work experience

In line with the course objectives, students acquire work experience throughout the course through vocational training contracts, fixed-term or permanent employment contracts or internship agreements.

Careers

Career opportunities after the AM Marketing Research and Decision Making

The work-linked training format allows you to remain working at your company in order to enhance your professional integration and on-going development.

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    94%* of students find employment within 3 months

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    Salaire brut moyen : 43 000 €/an

95% of students from the class of 2017 have a professionalisation contract.

They are currently working at Louis Vuitton, Nielsen, Clarins, Beiersdorf, Mc Donald’s, Moët Hennessy Diageo, L’Oréal, Pfizer,Nestlé, Kimberly-Clark, Ferrero, Estée Lauder, Sanofi, Haribo, Yoplait, BASF…

Target professions

  • Product Manager/ Brand Manager
  • Innovation Project Manager
  • Marketing Researcher/Consumer Insight Manager
  • CRM Project Manager
  • e-CRM and Loyalty Manager
  • Marketing Digital Project Manager
  • Market Manager/Department Manager
  • Category Manager
  • Trade Marketing Manager

In 2019, 94% of the participants found employment after earning their diploma

at Millward Brown, Disneyland, GSK Santé Grand Public, Nestlé, Lorina US, Mars, Ipsos Connect, L’Oréal, BVA, Nars Cosmetics, Sephora, Mobility Lab…

Admissions

This course is open to postgraduate students and to professionals who are currently in employment, who have a:

  • 5-year (postgraduate) qualification
  • 4-year higher education qualification and 3 years’ professional experience.
  • Special dispensation may be made for applicants with 4-year higher education qualification only.

NEOMA Business School carries out its own admissions procedure. Applicants are shortlisted on the basis of their application, which can be completed online at http://apply.neoma-bs.fr

Candidates whose applications are shortlisted must sit a written English test (multiple choice test; non-eliminatory) and attend an interview with a panel made up of two academics and/or professional.

Next admission sessions :

  • Tuesday, May 9th 2017
  • Monday, May 22nd 2017
  • Tuesday, June 6th 2017
  • Tuesday, June 20th 2017
  • Monday, July 3rd 2017
  • Monday, September 4th 2017

Application fees: € 100

For more information, contact our international team:

Practical information

  • Format:

    Course alternates between academic study (2-day seminars held every fortnight on Fridays and Saturdays) and working at a company.

  • Duration:

    12 months

  • Tuition fees:

    €16,900

  • Campus:

    Paris

  • Teaching language:

    French

  • Course start date:

    16th october 2020

  • Entry level:

    5-year postgraduate qualification | 4-year higher education qualification and 3 years’ professional experience | Special dispensation may be made for applicants with 4 -year higher education qualification only

  • Degree awarded:

    Specialised Master accredited by the « Conférence des Grandes Ecoles » / Registered title with the French RNCP, Level 7 (the National Repertory of Professional Certification).

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Ranking

1 st rank

Eduniversal 2020 Best Masters and MBA Rankings Marketing Category

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Practical information

  • Practical information
    • Format:

      Course alternates between academic study (2-day seminars held every fortnight on Fridays and Saturdays) and working at a company.

    • Duration:

      12 months

    • Tuition fees:

      0€

    • Campus:

      Paris

    • Teaching language:

      French

    • Course start date:

      October 2020

    • Entry level:

      5-year postgraduate qualification | 4-year higher education qualification and 3 years’ professional experience | Special dispensation may be made for applicants with 4 -year higher education qualification only

    • Degree awarded:

      Specialised Master accredited by the « Conférence des Grandes Ecoles » / Registered title with the French RNCP, Level 7 (the National Repertory of Professional Certification).