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Advanced Masters Marketing and Data Analytics

Ranking

3 rd rank

Eduniversal 2020 Best Masters and MBA Rankings Marketing category

Ranking

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Today, the Big Data phenomenon represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services to create a better customer experience.
So more than ever, companies, need marketing staff equipped with the analytical and predictive skills to better identify problems and make the best possible decisions from an ROI perspective.
The Advanced Master in Marketing and Data Analytics is placed at the intersection between marketing, technology and predictive approaches with the aim of achieving better marketing performance.

This course enables you to:

  • Understand the challenges and opportunities related to marketing decisions in the context of big data
  • Apprehend the anchorage and systematic and organisational complexity in connection with the digital transformation of brands
  • Grasp the methods and the most advanced technologies in terms of exploiting big data
  • To harness predictive analytics to make decisions and the performance of brand marketing

This course makes students experts in Big Data analysis, and the optimisation of marketing strategies.

Why join this programme?

  • A pioneering position and perfect match with the current and future needs of companies in the marketing sector (ranked 3rd, 2020 Eduniversal Ranking of Best Masters, MS and MBA)
  • A training programme that combines marketing, technology and data for marketing decision makers ready to meet the challenges of the digital transformation
  • Close collaboration with the most advanced companies in database usage: IBM, SAS, Microsoft…
  • A work-linked training programme boosting entry into the professional world: 100% of students have a professionalisation contract
  • “Big Data Immersion” seminar in London, done in partnership with Imperial College – London

Curriculum

Become a real expert in marketing and analytics

The Advanced Master in Marketing and Data Analytics is intended for students and executives who wish to acquire additional training or to specialise in the fields of marketing and analytics. The AM MDA is a part-time, 12-months courses, which improves employability through an internship alternating with 3-day seminars every 3 weeks (Thursday, Friday, and Saturday).

The course comprises 5 modules, during which Students learn to master Big Data analysis, improve marketing decisions and optimise ROI.

Throughout the curriculum numerous projects and simulations are undertaken to use the academic content in real-life settings.
A study trip to Imperial College, London, gives students complete and intensive immersion in big data.

 

Residential Seminar Big Data Immersion” – in partnership with Imperial College London.

The participants in the MS Marketing & Data Analytics have the opportunity to attend an intensive 3-day seminar in London at the KPMG Centre for Advanced Analytics at Imperial College. This seminar offers the chance to meet partner companies and eminent professors knowledgeable in the issues of big data in marketing and strategy.

Projects and simulation

CRM Analytic Simulation

A scenario-based immersion exercise in the use of a CRM database, together with a partner company. Apprehension, contextualisation, and analysis of multi-channel customer data to optimise CRM campaigns and increase customer value.

Strategic Capstone

A comprehensive, cross-functional data analytics marketing mission and an opportunity to use statistical and predictive approaches to marketing decisions in a specific industry.

The professional thesis

The professional thesis consists of research conducted by the student under the direction of an expert supervisor. This is an in-depth exercise to reflect on and solve a problem, by combining a review of the academic literature and a qualitative and/or quantitative field study. Students, put their results into perspective and provide operational recommendations. The SM thesis is an opportunity to deepen students’ knowledge in a specific field and to prove their expertise by using it in a professional context.

The industry placement

The placement, which can be in any business sector, takes place in a marketing, business or IT department and deals with customer relationship issues, digital transformation and data mining. It can also be carried out in cross-functional positions in marketing, business, CRM, consumer/business intelligence or digital project management services. (as a vocational, fixed-term, or permanent contract, or an internship, for a minimum of 4 months).

Possible careers

  • Marketing Analyst
  • Master data manager / analyst
  • Business analyst
  • Analytical CRM Manager
  • Consumer & Market Knowledge Analyst
  • Head of digital product
  • Chief data officer
  • Market (ing) researcher
  • Digital analyst/web analytics
  • Customer and multichannel manager
  • Director of customer experience
  • Marketing data expert/consultant
  • Big Data Consultant / Project Manager
  • Analytics Marketing Consultant
  • Digital data officer/digital marketing manager
  • Data mining manager
  • Data planner
  • Customer insight manager / Market intelligence
  • IS/MIS Consultant
  • Customer journey Director
  • Brand Reputation Manager
  • Community and Social Intelligence Manager

Careers

Career opportunities after the Advanced Master in Marketing and Data Analytics

The work-linked training format allows you to remain working at your company in order to enhance your professional integration and on-going development.

Types of contracts

 

  • Professionalisation contract 100%

 

 

 

 

100% of students from the class of 2017 have a professionalisation contract

They are currently working at Voyages SNCF (Assistant Business Analyst), Disneyland (Assistant Web Analyst), Pernod Ricard (Data analyst performance), FIND’Eur (Chargé de projet web marketing), Société Générale (Management de l’innovation et Gestion des communautés), Full Six (Consultant Analytics),…

Target professions

  • Marketing analyst
  • Master data manager/analyst
  • Business analyst
  • Analytical CRM Manager
  • Consumer & Market Knowledge Analyst
  • Digital Product Manager
  • Chief data officer
  • Market(ing) researcher
  • Digital analyst/web analytics
  • Customer and multichannel manager
  • Customer Experience Manager
  • Marketing data expert/consultant
  • Big Data Project Manager/Consultant
  • Marketing Analytics Consultant
  • Digital data officer/marketing digital manager
  • Data mining manager
  • Data planner
  • Client knowledge/market survey manager
  • SI/SIM Consultant
  • Customer journey manager
  • Brand reputation manager
  • Community et social intelligence manager

Amélie PREAUD

Amélie PREAUD, 2017 Graduate – In a professionalisation contract at DISNEYLAND – Web Analyst

” After earning a Masters in marketing, I wanted to specialise in data analysis and Big Data context understanding, skills that are vital and highly sought after on the job market. The Specialised Masters® in Marketing and Data Analytics provides me with these key skills while enhancing my marketing expertise. I am currently working at Disneyland Paris as a junior web analyst as part of the work-link format. I retrieve, analyse and organise data in order to provide studies on website performance, client behaviour and marketing recommendations. “

Admissions

Open to postgraduate students and professionals who are hold a:

  • 5-year higher education degree
  • 4-year higher education degree + 3 years’ professional experience
  • Possible exemption from professional experience for applicants with a 4-year higher education degree

The admission process is unique to NEOMA Business School

Selection is based on an application form to be completed online: http://apply.neoma-bs.fr

Shortlisted candidates take a written English exam (non-eliminatory; multiple choice test) and are interviewed by a panel made up of two academics and/or professionals.

Next admission sessions:

  • Wednesday 9th September

Application fee: € 100

For more information, contact our international team:

Practical information

  • Format:

    Alternate: 3 days of seminars (Thursday, Friday and Saturday) every 3 weeks in conjunction with the industry placement.

  • Duration:

    12 mois

  • Tuition fees:

    €16,900

  • Campus:

    Paris

  • Teaching language:

    French

  • Course start date:

    16 octobre 2020

  • Entry level:

    5-year postgraduate qualification | 4-year higher education qualification and 3 years’ professional experience | Special dispensation may be made for applicants with 4 -year higher education qualification only

  • Degree awarded:

    Specialised Master accredited by the « Conférence des Grandes Ecoles » - Registered title with the French RNCP, Level 7 (the National Repertory of Professional Certification).

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Ranking

3 rd rank

Eduniversal 2020 Best Masters and MBA Rankings Marketing category

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Practical information

  • Practical information
    • Format:

      Alternate: 3 days of seminars (Thursday, Friday and Saturday) every 3 weeks in conjunction with the industry placement.

    • Duration:

      12 mois

    • Tuition fees:

      0€

    • Campus:

      Paris

    • Teaching language:

      French

    • Course start date:

      December 2020

    • Entry level:

      5-year postgraduate qualification | 4-year higher education qualification and 3 years’ professional experience | Special dispensation may be made for applicants with 4 -year higher education qualification only

    • Degree awarded:

      Specialised Master accredited by the « Conférence des Grandes Ecoles » - Registered title with the French RNCP, Level 7 (the National Repertory of Professional Certification).