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1 st rank

2019-2020 “Eduniversal” Best Bachelors in Negociation, Sales, Trade, Distribution

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Become an outstanding manager in the innovative growth sector of retail

This nationally renowned course will provide you with a comprehensive vision of management, as well as an in-depth grounding in retail. As you increase your understanding of how a retail business operates and is managed, you will remain in constant contact with your host company through 5 internships covering a total of 52 weeks.

When you enrol on this programme, you will benefit from the support of a highly active alumni network, and from the long-standing reputation of the Bachelor ECAL in the retail sector.

This degree opens doors in the job market by preparing you to quickly take on operational, and subsequently managerial, responsibilities in one of the most dynamic sectors of the French economy. It offers many career prospects with great potential, including roles such as Department/Area Manager, Assistant Store Manager, Junior Buyer and Brand Development Manager.

Why join this programme ?

  • A programme and degree with an exceptional reputation in the retail industry
  • An outstanding employment rate on graduation: 92% of graduates find a job within 3 months; 58% before the end of their course; 100% of graduates at work have permanent employment contracts.
  • A vocational training programme that alternates between theory and practice during the 3-year curriculum.
  • A high level of expertise in new retail channels such as e-commerce and drive-through outlets.
  • A highly active network of 3,500 graduates.

A fast transition to the workplace and great career potential guaranteed.

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    58% of students sign an employment contract before finishing their studies

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    92% of graduates find a job within 3 months

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    100% of graduates at work have a permanent employment contract

Curriculum

ECAL : a three-year Bachelor

The course focuses on 4 key areas:

  1. How retail businesses operate; retail marketing; managing a department in different types of shops; coordinating a retail network.
  2. Studying and understanding the business environment, competition and consumer behaviour.
  3. Managing a team; planning tasks; appraising employees.
  4. Economic and financial management of a profit centre; drawing up and managing a budget; creating an investment plan.

 

Courses: 1st and 2nd years

SEMESTER 1

  • Induction seminar
  • Management
  • Retail economy
  • Consumer law
  • Quantitative methods
  • Management accounting
  • IT
  • English
  • Individual trajectory
  • Introductory internship in a company (4 weeks)

SEMESTER 2

  • Sales techniques and customer relations
  • Merchandising
  • Logistics
  • Technilogical product management
  • Hygiene and safety
  • Consumer behaviour
  • English
  • Individual trajectory
  • Marketing and sales internship (8 weeks)

SEMESTER 3

  • Labour law
  • Retail marketing
  • Advanced management accounting
  • E-marketing and new retail forms
  • Supply chain management
  • English
  • Individual trajectory
  • Support functions internship (4 weeks)

SEMESTER 4

  • Supplier negociations
  • CRM
  • Commercial product management
  • Financial analysis
  • Supermarket simulation
  • English
  • Individual trajectory
  • Introduction to management internship (12 weeks)

 

Courses: 3rd year

SEMESTER 5

  • Category management
  • Company takeovers and project management
  • Legislation and commercial urbanisation
  • Strategic and international marketing
  • Career management
  • Corporate strategy
  • Management control
  • Retail performance analysis
  • E-commerce and new retail trends
  • “Insight into international business” seminar
  • English
  • Individual trajectory

SEMESTER 6

  • Management internship (24 weeks)

Professional experience

Gain work experience with ECAL

The key benefit of this programme is the opportunity to immerse yourself in the business world throughout the course. Thanks to this constant exposure during your studies, you are ready to make a speedy transition to the world of work once you have your degree under your belt!

Internships

With a total of 52 weeks spent on internships over the 3-year programme, between each teaching semester and at the end of the course, you remain in constant contact with the business world.

Work-study contracts

It is possible to enrol on the bachelor ECAL programme and fund your studies as part of a salaried employment contract.

With an apprenticeship agreement or professionalization contract, you alternate between 3 weeks at your company and 1 week at the School. This format is possible for one (2nd year) or two years (2nd and 3rd years).

“The Company takeover and project management” module

This module involves simulating the strategic repositioning of a business. You carry out an analysis and make recommendations for growth areas to guarantee the company’s viability and growth.

Company visits

These tours allow you to discover the operational and sales techniques adopted by different companies (including purchasing centres, logistics facilities, wholesale markets and manufacturing and processing companies) and learn about the unique features of each type of retail store (department stores, supermarkets and hypermarkets, large specialised stores and convenience stores).

“Insight into international business” seminar

You will meet the people behind innovative projects in both France and Europe, who will explain the key phases of their sales strategies and the innovations they have introduced in their store network.

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    12 weeks in France during the 1st year

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    16 weeks in France or abroad during the 2nd year

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    24 weeks in France or abroad during the 3rd year

Admissions

Admission requirements

Admission requirements for 1st year: general or professional baccalaureate (any specialisation)

Admission requirements for 2nd year: two-year higher education degree.

Admission requirements for 3rd year: two/three-year higher education degree plus 6 months’ experience in the retail sector

Applications

Complete the application form available online at http://apply.neoma-bs.fr

If you are shortlisted, you will be invited to an admission session.

One session is held each month.

Application fee: € 80

For more information, contact our international team:

Key figures

  • 100% of graduates find a job within 4 months

  • 67% of students find employment before graduation

  • 52 weeks of internships

Practical information

  • Format:

    Full time for 1st year admissions / Full time or as part of an apprenticeship/vocational training contract for 2nd or 3rd year admissions

  • Duration:

    3 years for students starting in the 1st year 2 years for students starting in the 2nd year 1 year for students starting in the 3rd year

  • Tuition fees:

    € 6,000 per year

  • Campus:

    Rouen

  • Teaching language:

    French

  • Course start date:

    September 2021

  • Entry level:

    Baccalaureate (all specialisations) for admission to the 1st year \n Two-year higher education degree for admission to the 2nd year \n Two/three-year higher education degree plus a minimum of 6 months’ work experience for admission to the 3rd year

  • Degree awarded:

    Bachelor Listed as a Level II (Bac + 3/4) qualification in the French National Register of Professional Certifications (RNCP): Operational Retail Manager

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Ranking

1 st rank

2019-2020 “Eduniversal” Best Bachelors in Negociation, Sales, Trade, Distribution

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Practical information

  • Practical information
    • Format:

      Full time for 1st year admissions / Full time or as part of an apprenticeship/vocational training contract for 2nd or 3rd year admissions

    • Duration:

      3 years for students starting in the 1st year 2 years for students starting in the 2nd year 1 year for students starting in the 3rd year

    • Tuition fees:

      0€

    • Campus:

      Rouen

    • Teaching language:

      French

    • Course start date:

      September 2021

    • Entry level:

      Baccalaureate (all specialisations) for admission to the 1st year \n Two-year higher education degree for admission to the 2nd year \n Two/three-year higher education degree plus a minimum of 6 months’ work experience for admission to the 3rd year

    • Degree awarded:

      Bachelor Listed as a Level II (Bac + 3/4) qualification in the French National Register of Professional Certifications (RNCP): Operational Retail Manager