MSc Cultural and Creative Industries

Curriculum

The program delivers lectures that have both academic and professional backgrounds. It not only focuses on the management of the arts, but it also looks at the economic, social and cultural issues raised by the current transformation of the creative/cultural industries. This is achieved by developing strategic vision, market research skills, as well as exposure to the leading product digitalisation methods.

Layout of the programme:

This 450- hour programme partakes some core courses and it includes a mandatory professional experience:

Core courses

• Cultural marketing and digitization
• Intellectual property and contracts in the creative industries
• Majors and independents: the movie industry
• Artistic movements and aesthetics
• The art market in the world
• The music industry: strategies and opportunities in the digital revolution
• Shape your career
• Leadership Seminar
• Contemporary Issues of the Publishing Industries
• CSR and Innovation for Social Change
• Cultural Policies and Cultural Institutions Management
• Strategies in the arts: Organisations, Strategies and Aesthetics
• The Performing Arts: Project Management and Organisation Agility
• Value and reputation: how to create value in the arts
• Final Simulation

Professional experience

• Internship
• Mission
• Employment
• Business creation thanks to NEOMA BS incubator.

Careers

Taking your career to a new level

A few of the possible jobs to which you can aspire:

• Cinema and TV production
• Sales manager in the cultural industries
• Marketing and communication manager in the cultural industries
• Fundraising and sponsorship
• Executive and administrative positions in artistic institutions (museums, foundations, theatres…)

Examples of internships or jobs

• Product Manager Interface (TV Canal+)
• Sales assistant Co-production
• Marketing assistant international sales (Wild Bunch)
• Product manager (Centre Beaubourg)
• Category Manager (Glénat Publishing)
• Product Manager (Stock Publishing
• Press & Communications Officer (in a museum)
• Assistant of production 3B Production
• Project manager (Firstage Productions)
• Head of Marketing (Aranametrix)
• Operations officer (Soundcharts)
• Assistant operations E-Commerce (Ubisoft)
• Chargé de mission (Fondation Culture & Diversité)

Admissions

Careers in the arts are vocational and creative. We look for creative and passionate students.

Undoubtedly, if you are to choose this MSc, it is essential to

• be interested in the arts
• have a critical perspective and intellectual curiosity

Eligibility

SHORT TRACK:

• 4-year Bachelor’s degree (Origin of the academic background : economy, business, science, etc.)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

LONG TRACK (2 Year MSc option):

• 3-year Bachelor’s degree (Open to all backgrounds)
• Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees : €10

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Marina Bastounis

“Open up your professional horizons and reach for an MSc from a top French Business School”

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
• Guarantee success at the MSc level by laying the ground during the Pre-Master year
• Open up professional horizons by switching to a new field of study
• Overview the main areas of knowledge included in an undergraduate business degree

Courses

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.