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WEBINAR - Why join one of NEOMA's Masters of Science in Marketing?

January, 12th 2021
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MSc Luxury Marketing

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« Mastering the specificities of Luxury Marketing in an international environment »

Luxury companies need vanguard aspirational marketing content and the ability to deliver unique customer luxury experiences. Luxury companies have to launch new challenges and master Customer Centric Culture (CCC) to flourish their brand strategies, innovation, digital exclusivity, luxury experience, omni-channel retailing, generational challenges, value creation and sustainable competitive advantage.

The MSc Luxury Marketing aims to develop experts and multicultural executives in luxury marketing.

Why join this programme

At the end of the programme, students will have the necessary skills to understand the specificities of luxury marketing and develop strategies for launching products and services in the luxury industry. Students should be able to master several skills, such as the brand management process, product and collection design tools and processes, value creation and sustainable competitive advantage for luxury branded products.
For further details on learning outcomes, please consult the Curriculum page.

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !

5 good reasons to join the programme

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    Build strong knowledge in luxury marketing specificities in multi-cultural environments

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    Develop critical and analytical skills in various areas of luxury marketing.

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    Understand the ethical issues that arise in luxury marketing contexts and develop skillful ethical decision-making practices.

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    Benefit from the Parisian professional exposure and immerse into an innovative and active pedagogy through teamwork and creativity

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    Benefit from the school’s expertise in the field of luxury combined with the participation of professional partners.

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. More information on the courses and the benefits by clicking here.

Layout of the programme :

This 450-hour programme delivers some core courses and it includes a mandatory professional experience:

courses

SEMESTER 1 SEMESTER 2
  • Brand as narratives assets in luxury markets
  • Consumer Intelligence
  • Luxury economics and perspectives
  • Managing digital disruption
  • Strategic marketing process in luxury companies
  • Luxury Brand Challenge
  • Leadership Seminar
  • Ethics in luxury marketing
  • Luxury experience in retail
  • Luxury experience trough communication
  • Product and collection design
  • Managing Luxury Wines and Spirits
  • Luxury Across the Cultures
  • Shape your Career
  • Final Simulation
  • Dissertation (academic research work)

Students will learn and implement knowledge and skills that will enable them to:

  • Develop brand equity and construct a strong brand portfolio.
  • Develop hedonic and experiential omni-channel strategies providing luxury experiences all-over customer journeys.
  • Master the different communication disciplines and tools in order to develop efficient IMC strategies for luxury brands and companies.
  • Master the fundamentals of digital communication processes in luxury industries.
  • Work efficiently with digital/social media experts in order to create value and relevant digital content through the digitalisation of communication processes for luxury brands.
  • Use digitalisation in luxury hospitality to personalise luxury service and build online exclusivity and loyalty.
  • Master how to take the in-store luxury experience online, and the online experience in-store.
  • Know how to manage a luxury brand with an origin and manage brand heritage.
  • Understand the specificities of hospitality marketing and know how to develop successful marketing strategies in this domain

Professional experience

  • Internship
  • Mission
  • Employment
  • Business creation thanks to NEOMA BS incubator.

Immersion and experiential approach

The MSc Luxury Marketing offers an innovative pedagogy combining high-level and deepened academic lectures covered by academic experts/professors in luxury marketing. Sessions are covered by professional experts and partners from the French luxury industry. Moreover, students are engaged in “active learning” sessions which translate into concrete case studies, company visits, meeting with guest speakers as well as students’ project teamwork.

Careers

The MSc Luxury Marketing prepares for solid and successful careers in marketing within the luxury industry. Careers are challenging due to the fantastic opportunities that they provide in terms of creativity, innovation and leadership experiences.

A few of the possible jobs to which you can aspire in the field of luxury marketing:

  • Marketing Manager
  • Luxury Sales Advisor
  • Fashion Buyer
  • Retail Manager / Merchandiser
  • Luxury Store Manager
  • Brand Manager
  • Luxury Visual Merchandiser
  • Customer Relationship Manager
  • Communication & Public Relations Manager in Luxury Industries
  • Luxury Consultant

Examples of internships carried out by students after the MSc:

  • Assistant Luxury Store Managers
  • Assistant Luxury Fashion Buyer
  • Assistant Luxury Event Manager

Admissions

Luxury marketing offers exciting career opportunities. This rhymes with a significant desire to master heritage brands and network with niche market segments. Applicants must possess and demonstrate the following qualities:

  • The first quality is a strong motivation (a hard-working capacity, an ability to adapt and learn fast).
  • The second quality is the technical proficiency (including analytical skills and advanced computer skills).
  • The third quality is curiosity (real interest to human interactions and the spirit of innovation).

Eligibility

SHORT TRACK:

  • 4-year Bachelor’s degree (Origin of the academic background : economy, business, science, etc.)
  • Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

LONG TRACK (2 Year MSc option):

  • 3-year Bachelor’s degree (Open to all backgrounds)
  • Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees: €100

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Marina Bastounis

“Open up your professional horizons and reach for an MSc from a top French Business School”

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

  • Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
  • Guarantee success at the MSc level by laying the ground during the Pre-Master year
  • Open up professional horizons by switching to a new field of study
  • Overview the main areas of knowledge included in an undergraduate business degree

Courses

YEAR 1 (12 months)

SEMESTER 1 from october to december

Geopolitics and International Relations Introduction to statistics and Data Analysis Fundamentals of Marketing Entrepreneurship Digital organization Fundamentals of Finance Languages

SEMESTER 2 from january to april

The social impact of globalisation & innovation Negociation Management in a multicultural environment International Issues Digital Environment and RVI Capstone Project Internship (from may to september)

YEAR 2 (15 months) : MSc of your choice

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

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    Apply for an MSc degree in a field that is different from your undergraduate degree

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    Integrate and adapt to the study methods of a top French business school before starting your MSc degree

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    Obtain academic qualifications necessary to integrate an MSc degree

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    Gain professional experience with two internships in two years

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    Build an international mind-set and cross-cultural communication skills

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.

For more information, contact our international team:

Min WU
South East Asia

International Promotion and Admissions Manager

+33 2 32 82 17 76 LinkedIn Make an appointment
Katie FISHER
Europe, USA & Canada

International Promotion and Admissions Manager

+33 3 26 77 47 22 LinkedIn Make an appointment
Mariceli BLIN
Africa & Middle East

International Promotion and Admissions Manager

+ 33 2 32 82 58 55 LinkedIn Make an appointment
Xiaotong POIRREE
Asia Pacific

International Promotion and Admissions Manager

+33 2 32 82 17 40 LinkedIn Make an appointment
Anya Angélica CÁRDENAS
Latin America

Practical information

  • Format:

    Full time

  • Duration:

    Short track : 15 months
    Long track (2-year MSc option) : 12 months (1st year) + 15 months (2nd year)

  • Tuition fees:

    Short track : €16,900
    Long track (2-year MSc option) : €26,400

  • Campus:

    Paris

  • Teaching language:

    English

  • Course start date:

    October 2021

  • Entry level:

    Short track : 4-year Bachelor’s degree
    Long track (2-year MSc option) : 3-year Bachelor’s degree

  • Degree awarded:

    Master of Science / "Grade de Master" / RNCP Registered Level 7 Qualification

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Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      Short track : 15 months
      Long track (2-year MSc option) : 12 months (1st year) + 15 months (2nd year)

    • Tuition fees:

      0€

    • Campus:

      Paris

    • Teaching language:

      English

    • Course start date:

      October 2021

    • Entry level:

      Short track : 4-year Bachelor’s degree
      Long track (2-year MSc option) : 3-year Bachelor’s degree

    • Degree awarded:

      Master of Science / "Grade de Master" / RNCP Registered Level 7 Qualification