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WEBINAR - Why join one of NEOMA's Masters of Science in Marketing?

January, 12th 2021
Sign up and Seize this opportunity to ask your questions!

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MSc Marketing French Excellence

Ranking

6 th rank

Eduniversal best Masters Ranking 2020 Category Marketing

Ranking

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I chose this MSc because France has many brands known all over the world.

Start a career in international marketing

the MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !

Why join this programme ?

The MSc in Marketing French Excellence prepares students for a career in international marketing by:

  • Focusing on French centres Excellence as benchmarks for the development of wide-ranging knowledge and understanding of France’s outstanding position in international marketing.
  • Analysing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
  • Providing managerial and operational skills required to excel in the world of international marketing.
  • Studying recent developments in French academic research and practical problem solving to develop the ability to adapt and innovate in real-time.

France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.

Prepare yourself for an international marketing career

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. More information on the courses and the benefits by clicking here.

Layout of the programme

Courses

SEMESTER 1 SEMESTER 3
  • Operational Marketing
  • International Strategic Marketing
  • Quantitative Tools for Marketing
  • Consumer Behaviour
  • Brand Management
  • Market Intelligence
  • Millenial Marketing
  • Luxury Marketing
  • Fashion Marketing
  • Distributive Marketing
  • High-Tech Marketing
  • Cultural Marketing
  • Service Marketing

Professional experience

  • Internship
  • Mission
  • Employment
  • Business creation thanks to NEOMA BS incubator

Careers

Careers after ths MSc Marketing French Excellence ?

The MSc Marketing French Excellence prepares students from any country for a career in International Marketing.

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    Average base salary: €42,200/year.

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    96% of students find employment within 3 months.

Where do the graduates work ?

 

■ Marketing 77%
■ Consulting 9%
■ Communication 5%
■ Finance and accounting 5%
■ Top Management 4%

 

 

 

 

A few of the possible jobs to which you can aspire:

  • Marketing Manager
  • Category Manager
  • Brand Manager
  • Event Manager
  • PMarketing Operations Manager

Sectors of employment

■ Food Industry 20%
■ Luxury sector 13%
■ Consulting 13%
■ Retailing 13%
■ Advertising – Communication 13%
■ Automotive Industry 7%
■ Real estate 7%
■ Information technology 7%
■ Financial services industry 7%
(Graduate Employment Survey 2019)

Admissions

MSc Marketing French Excellence admission requirements

If you are passionate about marketing and the idea of a successful international career, the MSc Marketing French Excellence is designed for you.
It is open to students from all over the world, ideally with a business and/or management background (Bachelor’s degree, 240 ECTS). If you are motivated by the idea of a career in Marketing and would like to learn from the vast range of French expertise and experience, we encourage you to apply as early as possible.

Eligibility

SHORT TRACK:

  • 4-year Bachelor’s degree (Origin of the academic background : economy, business, science, etc.)
  • Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

LONG TRACK (2 Year MSc option):

  • 3-year Bachelor’s degree (Open to all backgrounds)
  • Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees : €100

2-Year MSc Option

Discover the Two-Year MSc Option, the long track that makes a Masters’ degree accessible to 3-year Bachelor students!

Marina Bastounis

“Open up your professional horizons and reach for an MSc from a top French Business School”

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

During the course, you will learn the following:

  • Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
  • Guarantee success at the MSc level by laying the ground during the Pre-Master year
  • Open up professional horizons by switching to a new field of study
  • Overview the main areas of knowledge included in an undergraduate business degree

Courses

YEAR 1 (12 months)

SEMESTER 1 from october to december

Geopolitics and International Relations Introduction to statistics and Data Analysis Fundamentals of Marketing Entrepreneurship Digital organization Fundamentals of Finance Languages

SEMESTER 2 from january to april

The social impact of globalisation & innovation Negociation Management in a multicultural environment International Issues Digital Environment and RVI Capstone Project Internship (from may to september)

YEAR 2 (15 months) : MSc of your choice

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

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    Apply for an MSc degree in a field that is different from your undergraduate degree

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    Integrate and adapt to the study methods of a top French business school before starting your MSc degree

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    Obtain academic qualifications necessary to integrate an MSc degree

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    Gain professional experience with two internships in two years

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    Build an international mind-set and cross-cultural communication skills

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.

Stories, testimonies

Xenia SEDOVA - 2018 Graduate

Read testimony

Practical information

  • Format:

    Full time

  • Duration:

    Short track : 15 months
    Long track (2-year MSc option) : 12 months (1st year) + 15 months (2nd year)

  • Tuition fees:

    Short track : €16,900
    Long track (2-year MSc option) : €26,400

  • Campus:

    Rouen

  • Teaching language:

    English

  • Course start date:

    October 2021

  • Entry level:

    Short track : 4-year Bachelor’s degree
    Long track (2-year MSc option) : 3-year Bachelor’s degree

  • Degree awarded:

    Master of Science / "Grade de Master" / RNCP Registered Level 7 Qualification

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Ranking

6 th rank

Eduniversal best Masters Ranking 2020 Category Marketing

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Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      Short track : 15 months
      Long track (2-year MSc option) : 12 months (1st year) + 15 months (2nd year)

    • Tuition fees:

      0€

    • Campus:

      Rouen

    • Teaching language:

      English

    • Course start date:

      October 2021

    • Entry level:

      Short track : 4-year Bachelor’s degree
      Long track (2-year MSc option) : 3-year Bachelor’s degree

    • Degree awarded:

      Master of Science / "Grade de Master" / RNCP Registered Level 7 Qualification