MS Marketing & Data Analytics, 2021
Data, CRO & UX - Sephora (LVMH)
I joined the MS MDA following a university course in e-commerce and cybersecurity. I chose the programme because of its richness and comprehensiveness, which enabled me to learn about the functions at the intersection of marketing and data analysis at strategic, operational and technical levels. I had the chance to attend lectures at the cutting edge of tech and analytics.
Today, the knowledge gained from my master's degree guides me in my work at Sephora, where I am in charge of analysing customer behaviour and experiences so as to deliver a pleasant and personalised online experience.