A 360° vision of management reframed around today’s global transformations.
44 ème place
Financial Time Executive Education "Open enrolment" worldwide ranking in 2025
General Management Programme
General Management Programme
Ranking More about the ranking
44 ème rank
Financial Time Executive Education "Open enrolment" worldwide ranking in 2025
Elevate your business acumen with a 360° perspective
The General Management Programme (GMP) enables you to develop 360° managerial skills to be a proactive player in current and future disruptive societal transformations.
Through unique experiences, in a transversal and multidisciplinary approach to management, the GMP promotes positive leadership, develops an intra/entrepreneurial spirit by leading innovative projects and strengthens management skills.
Adaptability, flexibility and resilience are essential qualities to exercising positive leadership with a view to achieving employee buy-in.
5 reasons to join the General Management Programme
A culture of responsible, positive leadership for the benefit of collective performance.
Management of an innovative project to engage in intra – or entrepreneurship.
A flexible programme compatible with your professional activity. Seminars on our Reims and Rouen campuses completed with online modules.
Passionate faculty to share expertise in a stimulating learning environment.
Catherine Karyotis
Head of the General Management Programme (ex Objectif Manager), Director of NEOMA’s Executive Education
Become an actor in digital, environmental and societal transformation. Develop your managerial skills and improve your organisation’s performance.
Who is the General Management Programme for?
Any active or career-transitioning professional looking to improve his or her management skills.
Programme objective
Providing a global vision of societal transformation and enhance managerial skills to improve collective performance and build tomorrow’s world.
The General Management Programme is a certification-granting management programme over ten months, with three consecutive training days per month. It awards the RNCP Level 6 certification for a “Business Unit Management and Development Manager”.
The “Business Unit Management and Development Manager” is in charge of strategy, marketing and sales activities, as well as the management of financial and human resources for business unit he or she manages.
The manager supports his or her teams through change and societal transformation by embodying the company’s culture and values.
Five skills development objectives to become a bold manager
The General Management Programme is structured around five skill objectives to cover all roles within organisations.
- Business Development & Negotiation
Unlock your communication and negotiation skills to grow your organisation - Digital Marketing & Data
Become “customer-centric” by leveraging data and new business models - Financial Strategy
Manage financial resources to drive performance and maintain your business - Innovation Strategies
Put your ideas to the test via innovative intra/entrepreneurial projects - Transformation Leadership
Mobilise your teams to become a responsible actor in societal transformations
Please note
You may complete these five skills objectives individually, each one certified by RNCP. Validation of these five objectives results in the “Business Unit Management and Development Manager” certification.
CONTINUOUS ASSESSMENT AND PROFESSIONAL THESIS
Agile project management
During the programme, participants test out their skills by managing an innovative project in a group setting. This approach is based on macro – and micro – environmental studies in which participants develop and deploy a project to resolve an intra/entrepreneurial issue. The General Management Programme is conducted using ‘blended learning’, a hybrid learning method combining in-person courses and e-learning.
Evaluation procedures
Programme participants are assessed in the following ways:
- Evaluation of each of the five skills objectives is conducted via various formats throught the course (reports, case studies, individual or group simulations, etc.)
- The drafting and defence of a professional dissertation, evaluating the candidate’s ability to address a management or administrative issue based on analysis and to make actionable recommendations.
- At the end of the programme and after validation of the skills objectives and the professional dissertation, the title of “Business Unit Management and Development Manager”, RNCP Level 6, is awarded to the participant.
Evaluation results
- Percentage of students sitting final examinations*: 100%
- Graduation rate* : 100%
Source: *2023-2024 Jury
Designed for your company
The content of the programme can be personalised up to 30% depending on sectorial, operational and strategic factors of the companies or organisations.
• The programme is organised as a customised managerial programme for the managers at Crédit Agricole Nord-Est. Developing their skills and revealing their potential are the challenges for the employees in a group that is centred on satisfying its customers and developing its career paths.
Vincent RION
Training expert, Crédit Agricole
In a banking environment undergoing fundamental change where physical-digital interfaces occupy an increasingly large space, managers are an essential link for uniting their teams and giving them direction based on a vision and collective project. NEOMA was able to respond to our needs by supporting our young managers in taking on in their positions at the company. The diversity of proposed modules helps support the wider culture of the banking and corporate worlds by offering a solid foundation for financial and strategic mechanisms.
• The programme is organised in a completely remote format on the Exceed platform for our customer Provale. It is intended for rugby players who want to prepare for their professional transition into the real estate sector.
Robins TCHALE WATCHOU
Director of Provale Formation
Since our mission is to assist players in the professional challenges they face in post-career phases, it was vital for us to choose a top-notch, dependable training organisation with a curriculum recognised on the professional market. In this way, NEOMA Business School and its expertise in the real estate sector responded perfectly to all of these criteria.
Contacts
Careers
Examples of positions held by our graduates:
Business Unit Manager – Sales Manager/Major Account Manager – Administrative and Financial Manager – Operations Manager – Project Manager – Development Manager – Director/Deputy Director – Company Manager (including start-ups and takeovers)
94% of participants recommend NEOMA's Executive Education programmes
*Survey of General Mangement Programme participants in 2022-2023.
How has the General Management Programme impacted Geoffrey Mougin's career?
Here's what they have to say about the General Management Programme
Performance indicators
94%
Recommendation rate1
65%
% access to managerial role or managerial progression2
97%
Percentage of graduates entering targeted professions1
Sources: 1Graduate Employment Survey - Classes of 2022 & 2023 | 2Graduate Employment Survey - Class of 2023
Course start date
Starting in October on the Reims and Rouen campuses.
Title awarded
Level-6 RNCP certification/RNCP file No. 37655: Business Unit Management and Development Manager
Admission conditions
- Accessible to applicants with two years of higher education and a minimum of three years of professional experience
- Special dispensation: possible admission for applicants without a two-year higher education degree
Admissions process
The selection process is performed throughout the year.
There is about a three-week interval between the applicant’s first step in the application process and the response from the selection jury.
Note: we ask you to prepare your application by sending your CV beforehand to Catherine Karyotis at catherine.karyotis@neoma-bs.fr.
Documents to be prepared for the online application:
- CV
- 2 letters of recommendation
- Photocopies of your diploma/degree
Tuition Fees
€9,800, excluding VAT
Possible financing: skills development plan, CPF, Transition CPF, Professionalisation contract
We would be delighted to discuss your training plans and to guide you through the financing process.
General Management Programme Certifications
The General Management Programme is structured around five skill objectives which, upon validation, entitle the participant to a RNCP Level 6 title of “Business Unit Management and Development Manager”.
NEOMA also offers the opportunity to select one of the five skill objectives to develop an expertise and obtain a specialised certificate.
Following the same model as the 10-month GMP programme, each skill block in this 6-day course is offered for €2,500 (excluding tax). These certificates are registered with the Répertoire National de la Certification Professionnelle (RNCP), making them eligible for the CPF (Compte Personnel de Formation):
- Negotiation & Business Development Certificate
- Digital Marketing & Data Certificate
- Financial Strategy Certificate
- Innovation Strategy Certificate
- Transformation Leadership Certificate
We would be delighted to discuss your training plans and to guide you through the financing process.
Contact
Our dedicated point of contact for personalised advice and support.
Practical information
Programme duration :
10 months
240 hours of courses and 40 hours of e-learning/preparatory work
Tuition fee :
€9,800 (excluding VAT)
Per block: €2,500 (excluding VAT).
Several financing options available including CPF
Location :
Reims,
Rouen
Language of instruction :
French
Next intake date :
October 2025
Entry level :
2 years of higher education plus 3 years of professional experience
Degree awarded :
Business Unit Management and Development Manager / Level 6 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37655, Business Unit Management and Development Manager
Registration date: 31/05/2023 - NEOMA
