Students have the opportunity to gain practical insights into the key facets of luxury management, engaging directly with Louis Vuitton, Bulgari and Ferrari through our exclusive partnerships.

The mission of the programme is to cultivate experts and leaders in the luxury sector, equipped with a holistic understanding of the value chain and the ability to master brand management from design to distribution.

During the course, students will:

• Master the luxury sector landscape: stakeholders, activities, interactions
• Learn to work in effectively in global and cross-cultural contexts
• Think creatively and create added value in work processes and projects
• Develop leadership and managerial skills through dedicated workshops

The International Master in Luxury Management, awarding a higher education degree in international management (DESSMI), provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

A dual international experience

In the IMLUX programme, students immerse themselves in the incomparable luxury landscapes of France and Italy, two countries renowned for their rich culture and luxury heritage. Here, they are seamlessly integrated into the exclusive realm of the luxury industry, leveraging the combined excellence of NEOMA’s expertise in leadership and management education with POLIMI Graduate School of Management’s mastery in production and product transformation.

Acquire a global luxury outlook: Understand the foundations of value creation

In Milan (from October to February ), master the intricacies of luxury management, focusing on global luxury outlook, value creation and value delivery. Learn product design, idea transformation, brand narratives and integrated marketing. In Reims (from February to July), cover the essentials of luxury management through four modules: marketing, finance, accounting and law, strategy.

Benefit from an experiential & immersive learning approach

Discover French and Italian luxury expertise through presentations and company visits. Participate in projects and conferences led by professionals. During a week-long immersion in Paris, explore various aspects of luxury, such as jewellery, hospitality, automotive, and wines and spirits, by participating in masterclasses with experts.

Immersion in the world of champagne

During the second semester in Reims, the champagne capital of the world, students develop a thorough understanding of this sector through project work, company visits and conferences hosted by professionals.

Professional experience (4-to-6 months)

The programme includes an internship or other practical experience (fixed-term contract, permanent contract, business start-up, etc.) where theories and skills are applied in a professional environment. Students are free to complete their professional experience in France or abroad, subject to approval by the internship director and based on its relevance to the programme and course content.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

To learn more about the International Master in Luxury Management in detail, please download the programme brochure.

The programme is validated in two ways:

• Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
• Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the course and after validation of the ECTS for each year of training, the Level 7 DESSMI – International Master in Luxury Management diploma is awarded to participants.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

• Percentage of students sitting final examinations*: 100%
• Graduation rate*: 100%

Source: ^*2023-2024 Jury