NEOMA’s world

The biggest finance/economics research project!

03/01/2022

Audit and Performance: Business Management Tools and Strategies

08/12/2021

Salespeople’s avoidance of ‘big whale’ customers. Published in Journal of Marketing review

02/12/2021

Why develop social media initiatives? Published in Decision Support Systems review

02/12/2021

Why Local Adaptation Sometimes Fails to be Effective for Multinationals

29/11/2021

Why does adopting local practices not always help multinationals?

What place does AI have in a company’s day-to-day management?

18/11/2021