BOCCHI

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BOCCHI Elena

PhD in marketing

Elena is Assistant Professor at NEOMA Business School. She earned her PhD from Bayes Business School (London), and prior to her doctorate, completed a predoctoral research training at Bocconi University (Milan).

She studies consumer behaviour and decision-making, with particular focus on excessive forms of consumption which she investigates across three fronts: consumer psychology (psychological drivers of overconsumption), sustainability (the environmental implications of wasteful behavior), and branding (how brand identity elements can intensify or curb overconsumption). 

Elena’s research has been published in Behavior Research Methods, and has been presented at all major marketing conferences (e.g., Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision-Making, American Marketing Association, European Marketing Academy, among others). Her research won the Jane Beattie Memorial Award (Society for Judgment and Decision-Making 2023), Best Paper Award (Northern European Consumer Research Symposium 2023), Best Presentation Award (Mediterranean Consumer Behavior Symposium 2023), and competitive research grants at universities and funding bodies.

RAFFAELLI, C., E. BOCCHI, Z. ESTES, J. S. ADELMAN, "BRAND: Brand recognition and attitude norms database", Behavior Research Methods, January 2025, vol. 57, no. 17, pp. 1-17
https://doi.org/10.3758/s13428-024-02525-x

BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" Aalto University. 2025, Aalto University, Finland
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" Bilkent University. 2025, Bilkent University, Turkey
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" King's Business School, King's College London. 2025, King's Business School, King's College London, United Kingdom
BOCCHI, E., "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" Warwick Business School (Behavioral Science Group). 2024, Coventry, United Kingdom
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" Imperial College Business School. 2024, Imperial College Business School, United Kingdom
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" Nova School of Business and Economics. 2024, Lisbonne, Portugal
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" ESCP Business School. 2024, Turin, Italy
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" Ownership Reloaded Workshop. 2023, Vienna, Austria
BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" Bayes Business School Doctoral Research Seminar. 2023, London, United Kingdom
BOCCHI, E., "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" Amsterdam Business School, University of Amsterdam. 2023, Amsterdam, Netherlands
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" Vrije Universiteit Amsterdam. 2023, Amsterdam, Netherlands
BOCCHI, E., "On The Hunt: Collecting Increases Search Enjoyment and Product Valuation" Haas School of Business, University of California Berkeley. 2022, Berkeley, United States
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" Bayes Business School Doctoral Research Seminar. 2020, London, United Kingdom
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" Bayes Business School Doctoral Research Seminar. 2020, London, United Kingdom

BOCCHI, E., B. BAS, Z. ESTES, "All that Glitters Isn't Gold: The Effect of Creative Product Packaging on Consumer Preferences" in Society for Consumer Psychology, 2025, Las Vegas
BOCCHI, E., M. COSSU, I. SCOPELLITI, "Single- vs. Multiple-Stream(s) Recycling: How System Design Influences Consumer Accuracy" in Association for Consumer Research, 2025
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in European Marketing Academy Job Market Simulation, 2024, Bucharest
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in London Ph.D. Day, 2024, London
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Association for Consumer Research, 2024, Paris
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Northern European Consumer Research Symposium, 2024, Stockholm
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in European Marketing Academy Doctoral Colloquium, 2024, Bucharest
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in European Marketing Academy Conference, 2024
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Society for Consumer Psychology, 2024, Nashville
BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" in Association for Consumer Research, 2024, Paris
BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" in European Marketing Academy Conference, 2024
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in European Association for Consumer Research, 2023, Amsterdam
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in AMA-Sheth Foundation Doctoral Consortium, 2023
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Northern European Consumer Research Symposium, 2023, Leeds
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Transatlantic Doctoral Conference, 2023, London
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Society for Consumer Psychology, 2023, San Juan
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in 9th edition of Mediterranean Consumer Behaviour Symposium, 2023
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Society for Judgment and Decision-Making, 2023, San Francisco
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in European Association for Consumer Research, 2023, Amsterdam
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in AMA-Sheth Foundation Doctoral Consortium, 2023
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in Society for Judgment and Decision-Making Doctoral Symposium, 2023
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in London Ph.D. Day, 2023, Bayes Business School
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Association for Consumer Research, 2022, Denver
BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in Society for Judgment and Decision-Making, 2022, Online
BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in London Ph.D. Day, 2022, King's Business School

RAFFAELLI, C., E. BOCCHI, Z. ESTES, J. S. ADELMAN, "BRAND: Brand recognition and attitude norms database", Behavior Research Methods, January 2025, vol. 57, no. 17, pp. 1-17DOI : https://doi.org/10.3758/s13428-024-02525-x