Ismail is an Assistant Professor of Marketing at NEOMA Business School. He teaches Marketing Strategy, Marketing Management, and Integrated Marketing Communications. He received his PhD from Koc University. His main research interest focuses on firms’ product portfolio decisions and their impact on firm market value and firm stock risk. He also examines how electronic word-of-mouth (eWOM) mediates competitive spillover effects due to product extension failures within a product category. His research has been recognized by the Academy of Marketing Science (with a finalist position for the AMS Mary Kay Dissertation Proposal Award), the Product Development and Management Association (with a runner-up position in the PDMA-UNH Innovation Dissertation Competition), and the European Marketing Academy (with a finalist position for the EMAC Best Paper Award based on Doctoral Work). He serves as an ad hoc reviewer for the Journal of Product Innovation Management. He is a member of the American Marketing Association and the European Marketing Academy.