Ali is an Assistant Professor of Information Systems at NEOMA Business School in France. He received his PhD from Queen’s University in Canada (2022) where he was a Postdoctoral Fellow prior to joining NEOMA. His research interests include mitigating digital threats (such as fake news), digital professionalism, and gamification. His work has been published in the Journal of Information Technology and the European Journal of Information Systems, as well as the proceedings of the International Conference on Information Systems (ICIS). He has served as an ad hoc reviewer for the Journal of Management Information Systems, the European Journal of Information Systems, and the Journal of Information Technology, as well as several AIS and AOM conferences. His teaching interests and expertise broadly cover digital phenomena, including digital technologies, digital business, and digital organizations.