SONG
SONG Amy
PhD, Business Administration
Amy SONG is professor in marketing. Her primary research interest lies in empirically modeling consumer’s choice and the effects of marketers’ strategic decisions, especially in digital marketing contexts with large-scale data. She is also interested in examining the marketing impacts on social well-beings. Her works have appeared or are forthcoming in prestigious journals including Journal of Marketing, Manufacturing & Service Operations Management, Journal of Business Ethics, Decision Support Systems, among others. She has served as a business consultant for quite a few leading companies across industries.
SONG, A., C. W.PHANG, S.YANG, X.LUO, "The Effectiveness of Contextual Targeting in Conjunction with Promotional Incentives", International Journal of Electronic Commerce, June 2018, vol. 22, no. 3, pp. 349-385
10.1080/10864415.2018.1462952
YANG, S., A.SONG, S.TONG, "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review", Sustainability, July 2017, vol. 9, no. 7, pp. 1-19
10.3390/su9071266
YANG, S., A.SONG, S.CHEN, X.XIA, "Why are customers loyal in sharing-economy services? A relational benefits perspective", Journal of Services Marketing, February 2017, vol. 32, no. 1, pp. 48-62
10.1108/JSM-01-2016-0042
SONG, A., "Customer Acquisition via Big Data Analysis", Shanghai DuduDriver Information Technology Co., Ltd., 2018
SONG, A., "Big Data Analysis in Maternal and Baby Industry and Health Industry: The Association between Attitude and Behavior based on Multi-source Big Data", Shanghai MarcPoint Information Technology Co., Ltd., 2018
SONG, A., "Analysis on Professional Marketing: For Zeiss SMILE Market", Carl Zeiss (Shanghai) Co., Ltd., 2017
SONG, A., "Yoga Market in China", Shanghai Fanzhi Cultural Development Co., Ltd., 2017
ZHANG, L., A.SONG, L.MA, "Organizational Influence in Online Vocational Learning" in INFORMS Marketing Science Conference, 2019, Rome, Italy
WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" in 9th IMS-FIPS Workshop, 2019, Shanghai, China
SONG, A., "Organizational Influence in Online Vocational Learning" in JM-Tsinghua Research Development Workshop and a JM-Tsinghua Research Symposium, April, 2019, Beijing, China
LI, Y., Y.-L.TSAI, A.SONG, "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device?" in 40th INFORMS Marketing Science Conference, 2018, Philadelphia, United States
SONG, A., "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors’ Mobile Platform Engagement" in 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, United States
GONG, J., B.GREENWOODS, A.SONG, "Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of Ridesharing Platforms and Vehicle Purchase" in Winter Conference on Business Analytics, 2017, Utah, United States
BORRAZ, S., Y. SU, A. SONG, "Generative AI Design Devalues Luxury? Exploring Consumer Perceived Value of AI-designed Luxury Products" in 54th Annual Conference of the European Marketing Academy (EMAC), 2025, Pozuelo de Alarcón, (Madrid), Spain
WANG, Z., Z. LIU, A. SONG, Y. HUANG, "The Janus Face of Stretch Goals in Family Firms: Examining Ethical and Innovative Outcomes" in Academy of Management Annual Meeting, 2025
WU, X., J.GONG, B.GREENWOODS, A.SONG, "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" in Academy of Management (AOM) Annual Meeting, 2019, Boston, United States
SONG, A., L.ZHANG, L.MA, "Organizational Influence in Online Vocational Learning" in Marketing Dynamics Conference, 2019, Maryland, United States
SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" in 2019 Annual Meeting, Academy of Management, 2019, Boston, United States
SONG, A., "No Longer Riding Dirty: The Effect of Electronic Vehicle Subsidies on Automobile Markets" in Winter Conference on Business Analytics, Winter Conference on Business Analytics, 2019, Utah, United States
ZHANG, L., A.SONG, P. K.KANNAN, "Feeling Cared, Digitally: The Effect of Family Connectedness on Seniors' Mobile Platform Engagement" in 40th INFORMS Marketing Science Conference, 2018, Philidelphia, United States
SONG, A., "Cross-Device Shopping: How Do Consumers Search on Fixed vs. Mobile Device" in 40th INFORMS Marketing Science Conference, 40th INFORMS Marketing Science Conference, 2018, Philadelphia, Pennsylvania, United States
SONG, A., G.XIONG, F.ZENG, X.LUO, "Customer Information Elicitation (CIE): The Impact of Privacy Assurance, Personalization and Monetary Incentives" in Winter AMA Conference, 2017, Orlando, United States
SONG, A., G.XIONG, C.ZHANG, X.LUO, "Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products A Field Experiment" in Winter AMA Conference, 2017, Orlando, United States
SONG, A., A.LEE, A.LABROO, X.LUO, "Self-Regulation and Weight Loss Goal Pursuit" in 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, China
SONG, A., G.XIONG, C.ZHANG, X.LUO, "Romantic Appeals for Embarrassing Product Sales" in 38th Annual ISMS Marketing Science Conference, 2016, Shanghai, China
YANG, S., J.PANCRAS, A.SONG, "Poaching in Paid Search Advertising using Broad Match: Evidence from a Field Experiment" in ISMS Marketing Science Conference, 2015, Maryland, United States
SONG, A., C.LI, J.PANCRAS, "The Demonstration effect on Consumption across cities in China: Evidences from Automobile Market" in UConn CIBER Conference, 2014, Connecticut, United States
WANG, Y., S.SUN, A.SONG, "Motivation for luxury consumption: Evidence from a metroplitan city in China" in Research in Consumer Behavior., Russell W. Belk Ed., Emerald Group Publishing, pp. 161-181, 2010
DOI : 10.1108/S0885-2111(2010)0000012009
SONG, A. - "Consumer Insights in the Era of Big Data, Chanson Yiping -citation -Administration Fudan" - 2017, Beijing, China
SHEN, M., A. SONG, X. LI, H. WANG, "Claiming single or multiple product benefits: Moderating role of intergoal association", Journal of Business Research, February 2025, vol. 189
DOI : https://doi.org/10.1016/j.jbusres.2024.115109
GONG, J., B. GREENWOOD, A. SONG, "An Empirical Investigation of Ridesharing and New Vehicle Purchase", Manufacturing and Service Operations Management, May 2023, vol. 25, no. 3, pp. 884-902
DOI : 10.1287/msom.2022.1183
WU, X., J. GONG, B. N. GREENWOOD, A. SONG, "The Effect of Early Electric Vehicle Subsidies on the Automobile Market", Journal of Public Policy and Marketing, April 2023, vol. 42, no. 2, pp. 169-186
DOI : 10.1177/07439156221134927
SONG, A., L. ZHANG, L. MA, I. BOSE, "What Shall I Learn? Two-Stage Decision Making Under Social Influence on Corporate E-Learning Platforms", Decision Support Systems, August 2023, vol. 171, no. 113978
DOI : https://doi.org/10.1016/j.dss.2023.113978
ZENG, F., Q. YE, Z. YANG, J. LI, A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", Journal of Business Ethics, April 2022, vol. 176, pp. 781–798
DOI : 10.1007/s10551-020-04626-x
LIU, Z., Y. HUANG, Y. HUANG, A. SONG, A. KUMAR, "How does one-sided versus two-sided customer orientation affect B2B platform's innovation: Differential effects with top management team status", Journal of Business Research, March 2022, pp. 619-632
DOI : 10.1016/j.jbusres.2021.11.059
ZENG, F., Y. SONG, A. SONG, S. ZUO, J. YU, "The Impact of the Number of Participants and Platform Transparency on Prosumers’ Creative Performance", European Journal of Marketing, November 2022, vol. 56, no. 10, pp. 2749-2773
DOI : 10.1108/EJM-10-2021-0825
YANG, S., J. PANCRAS, A. SONG, "Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position", Decision Support Systems, April 2021, vol. 143
DOI : 10.1016/j.dss.2021.113491
CHI, Y., F.ZENG, M.DONG, A.SONG, "Promotion contract and prevention contract in distributor-supplier relationships", Journal of Business-to-Business Marketing, April 2020, vol. 27, no. 2, pp. 111-124
DOI : 10.1080/1051712X.2020.1748326
WANG, H., M.SHEN, A.SONG, I.PHAU, "Do Up-displayed Eco-friendly Products Always Perform Better? The Moderating Role of Psychological Distance", Journal of Business Research, June 2020, vol. 114, pp. 198-212
DOI : 10.1016/j.jbusres.2020.03.031
SONG, A., C. W.PHANG, S.YANG, X.LUO, "The Effectiveness of Contextual Targeting in Conjunction with Promotional Incentives", International Journal of Electronic Commerce, June 2018, vol. 22, no. 3, pp. 349-385
DOI : 10.1080/10864415.2018.1462952
YANG, S., A.SONG, S.TONG, "Sustainable Retailing in the Fashion Industry: A Systematic Literature Review", Sustainability, July 2017, vol. 9, no. 7, pp. 1-19
DOI : 10.3390/su9071266
YANG, S., A.SONG, S.CHEN, X.XIA, "Why are customers loyal in sharing-economy services? A relational benefits perspective", Journal of Services Marketing, February 2017, vol. 32, no. 1, pp. 48-62
DOI : 10.1108/JSM-01-2016-0042
YANG, S., A.SONG, J.PANCRAS, "Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market", Journal of Electronic Commerce Research, February 2017, vol. 18, no. 1, pp. 32-51
LUO, X., M.ANDREWS, A.SONG, J.ASPARA, "Group-buying deal popularity", Journal of Marketing, March 2014, vol. 78, no. 2, pp. 20-33
DOI : 10.1509/jm.12.0422
WANG, Y., A.SONG, "Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands", Journal of Global Marketing, September 2013, vol. 26, no. 4, pp. 173-187
DOI : 10.1080/08911762.2013.804618
HENTSCHEL, H., J.PAN, F.FAMILY, Z.ZHANG, A.SONG, "The effect of social cues on marketing decisions", Physica A: Statistical Mechanics and Its Applications, February 2012, vol. 391, no. 4, pp. 1395-1399
DOI : 10.1016/j.physa.2011.09.030
WANG, Y., S.SUN, A.SONG, "Chinese Luxury Consumers: Motivation, Attitude and Behavior", Journal of Promotion Management, July 2011, vol. 17, no. 3, pp. 345-359
DOI : 10.1080/10496491.2011.596122
SONG, A. - "Consumer Insights in the Era of Big Data, Chanson Yiping -citation -Administration Fudan" - 2017, Beijing, China