Isabelle ULRICH is Associate Professor and Head of Marketing department at NEOMA Business School that she joined in September 2011. Before that, she was Adjunct Professor at ESCP Europe, Scientific Co-Director of the Specialised Master in Marketing & Communication for four years.

She holds a PhD in Management Sciences from the Université Panthéon-Sorbonne, a PhD from ESCP Europe (2010), and a Diploma from the Grande Ecole Programme (Master in Management) at NEOMA Business School (1988).

Her research focuses on Brands, Consumer Behaviour and Gender, and Social Media. She has published her work in Journal of Business Reseach, European Journal of Marketing, Psychology & Marketing, International Journal of Retail & Distribution Management, Electronic Markets, Recherches et Applications Marketing and Décisions Marketing. She is also the author/co-author of practical cases in Marketing published at the CCMP, developed in partnership with companies such as La Poste, Segafredo-Zanetti, the Rouen Opera and HAC-football-club du Havre.

Before entering academia, Isabelle accrued seventeen years of Marketing experience in international corporations, first as Brand Manager at Procter & Gamble, then as Group Manager at Bourjois, and finally as Marketing Director for the brand Clinique (Estée Lauder Group).