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Executive Generative AI for Business Certificate

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Investing in oneself always pays off

Ranking

37 th rank

Financial Time Executive Education "Open enrolment" worldwide ranking in 2024

Ranking

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Generative AI for businesses

The Executive Generative AI for Business Certificate immerses you in the dynamic world of generative artificial intelligence, a crucial growth sector in today’s business world. It offers an in-depth theoretical and practical understanding of generative AI technologies, highlighting their mechanisms and recent developments.

During this programme, you will develop the practical skills needed to integrate them effectively into your business strategies, while also developing critical thinking about their application. This course also addresses the ethical and regulatory implications of generative AI and gives you the opportunity to exchange ideas and best practices with your peers and industry experts.

5 reasons to join the programme

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Cutting-edge expertise in Generative AI

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Practical application and real-life scenarios

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Development of cross-disciplinary skills

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Competitive edge

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Enriched professional network

*NEOMA becomes the most awarded European School by AACSB with its new award for the systems approach to Generative Artificial Intelligence

Alain GOUDEY

Deputy Managing Director in charge of Digital and HDR Professor at NEOMA Business School

After Bring Your Own Device (BYOD), it’s Bring Your Own AI (BYAI) in companies. At a time when generative AI is transforming almost every business, it is vital for decision-makers to develop a vision, a strategy and a concrete action plan to improve performance.

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NEOMA Business School is Qualiopi certified for the following categories of actions:

  • Training activities
  • Apprenticeship training
  • Actions enabling the validation of acquired experience (VAE)

Curriculum

The Executive Generative AI for Business Certificate is intended for:

  • Business executives and managers
  • Marketing and communications professionals
  • IT managers
  • Strategy consultants and digital transformation experts
  • Product development and innovation professionals
  • Spread over a period of 5 weeks, the course includes both in-person and distance learning sessions, with synchronous and asynchronous exchanges, as well as individual and group work.

    1 – Introduction to AI

    After a Masterclass on generative AI, highlighting the fundamental principles and concrete examples, you will explore the potential integration of these technologies into your everyday life.

    2 – Experimenting with applications of generative AI

    You will discover generative AI in the fields of HR, marketing, communication or law, by analysing concrete examples of professional use. A practical workshop will enable you to formulate precise instructions tailored to your specific needs.

    3 – Optimising the deployment of AI in companies

    Successfully deploying generative AI requires an in-depth knowledge of the basics of AI, the software vocabulary and the transition to production. You will cover essential aspects such as the choice of AIs, data quality, task definition, ROI evaluation, as well as effective cost and budget management to ensure profitability.

    4 – AI to meet business challenges

    As a team, you will identify the major challenges facing your companies, such as saving time, optimising finances or improving performance. Based on a specific case, you will draw up an action plan incorporating the concepts covered: AI, data quality, task definition, ROI assessment.

    5 – Asynchronous courses

    You will benefit from full access to online training content, including a variety of practical exercises designed to reinforce and apply the concepts taught.

    Evaluation methods

    All workshops will be systematically assessed to make up the written and oral mark.

    • Written Workshop 1: individual reflection on generative AIs
    • Written Workshop 2: correction of prompts submitted by the group
    • Written Workshop 3: Formalisation of the action plan
    • Oral Workshop 4: presentation of action plans

    How to apply?

    For more information on how to apply for the Executive Generative AI for business Certificate, please contact our recruitment team.

For more information, contact our international team:

Ivana TEIXEIRA

Practical information

  • Format:

    2 days of in-person classes / 6 synchronous & asynchronus remote sessions

  • Duration:

    5 days - 30,5 hours

  • Tuition fees:

    €2,500 net of tax

  • Campus:

    Distance learning, Paris

  • Teaching language:

    English / French

  • Course start date:

    June 2024
    New session every quarter

  • Entry level:

    Accessible to candidates holding a two-year bachelor's degree and minimum 3 years professional experience. Admissions also possible for candidates not holding a two-year bachelor's degree, by special dispensation only

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Ranking

37 th rank

Financial Time Executive Education "Open enrolment" worldwide ranking in 2024

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Practical information

  • Practical information
    • Format:

      2 days of in-person classes / 6 synchronous & asynchronus remote sessions

    • Duration:

      5 days - 30,5 hours

    • Tuition fees:

      0€

    • Campus:

      Distance learning, Paris

    • Teaching language:

      English / French

    • Course start date:

      July 2024

    • Entry level:

      Accessible to candidates holding a two-year bachelor's degree and minimum 3 years professional experience. Admissions also possible for candidates not holding a two-year bachelor's degree, by special dispensation only