Mastère Spécialisé (MS) Études & Décision Marketing

Programme objectives

The Advanced Master is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with marketing and fast-moving consumer goods. Its objective is train students to:

• Reconnect marketing intelligence to current changes in society (societal transformations, digital, ethical and consumer)
• Drive reflection and action in brand strategy and in brand experience experience
• Develop a data culture to make the best decision
• Manage performance by reconciling growth, profitability and social responsibility
• Evolve with agility, transparency and integrity

Its part-time schedule is compatible with professional activity.

Skill sets

This Advanced Master, Qualification on the RNCP sheet n° 37164 Marketing Manager, is based on four skill fields:

• Analysing markets and their potential
• Designing a marketing strategy
• Defining and manage marketing plans
• Managing a marketing team

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Innovative projects throughout the year allowing students to enter into real-life scenarios

Market study project: completion of a quantitative study based on a company summary

• Brandwatch • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance • Fifty-Five …

• Projects have been developed for Danone, Blackpills, Du Pareil au Même, Darty, Nestlé Bébé, Leroy Merlin, HSBC, Fnac, Dear Muesli, De Neuville, All Tigers, etc.

Online Markstrat strategic marketing simulation: identify and implement marketing strategies for products intended for two different markets

Product manager simulation: Solve a marketing issue concerning the positioning of a brand and its reach among the target audience

Partner companies involved closely with the pedagogy

Marketing studies:

• Brandwatch • Fifty-Five • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance

Fast-moving consumer goods marketing:

• Amazon • Danone • E. Leclerc • Ferrero • Innocent • Givaudan Consumer Products • GSK Santé Grand Public • Henkel •McDonald’s • Nestlé • Pizza Hut • Reckitt Benckiser • Ubisoft • United Biscuits • PepsiCo

Packaging, advertising and media agencies:

• G+B Collectif de Design de Marque• Lex Publishing • Makheia Affinity • Ogilvy & Mather • Paramount Pictures • TikTok • Wunderman

Consulting firms:

• Accenture • Décision’elle • Efficience • Flexter • IMPP • Sparkling Way • Stratégies créatives • Studyline

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Professional thesis

Based on a business problem, the thesis marks the end of the Advanced Master with a practical application of the acquired skills and concepts. An academic tutor supervises the thesis over several stages and points (methodology, progress report, etc.) before its final submission and oral defence.

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A professional thesis for the post-master degree and a professional dissertation for the MSc: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor.

At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of “Marketing manager” degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

• • Percentage of students sitting final examinations*: 100%
  • Graduation rate*: 100%

Source: ^*2022-2023 Jury

The part-time format allows you to remain at your company and promotes your entry and development in the professional world.

Targeted professions

• Product/Brand Manager
• Digital Product Manager
• Innovation Project Manager
• Marketing Researcher/Consumer Insight Manager
• Consultant/Marketing Analyst
• Data Analyst/Digital Web Analyst
• CRM Project Manager/Customer Experience Manager
• Category Manager/ Trade Marketing or Merchandising Manager
• Operational Marketing/Digital Marketing Manager

Our students positioned in companies

Students from the class of 2023 have part-time contracts in companies such as:

ACHATS MARCHANDISES CASINO – CAUDALIE – DANONE – EULER HERMES – FERRERO – GALERIES LAFAYETTE MANAGEMENT – KIMBERLY CLARK LA FOURCHE – L’OREAL – MONDELEZ – SEPHORA COLLECTION – VEEPEE – etc.

Performance indicators

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

Entry level

• Master’s Degree
• Four-year Bachelor’s degree + 3 years of professional experience (apart from internship and work/study contract)
• Four-year Bachelor’s degree (30% of class)*

*We accept applications from students holding one of the following diplomas :

• Engineering degree accredited by the « Commission des Titres d’Ingénieur » (CTI list)
• Degree from a Management School accredited to deliver the national « Grade de Master » (CEFDG list)
• Postgraduate degree accredited by university authorities (DEA, DESS, Master’s degree, etc.) or a professional Master diploma
• 4-year Bachelor’s degree or equivalent, for students with at least three years of professional experience (apart from internship and work/study contract)
• Level-7 RNCP certification
• International degree equivalent to the required French degrees noted above

Nationals of the European Community as well as international students aged under 25 years old and who have been residing in France for at least 12 months are eligible for this programme.

This programme is accessible to people with disability.

Admissions process

1^st step: Application

You need to fill out the application online.

The applications must be finalised no later than 10 days before the date of the interview.

You must include the required documents:

• CV
• Two letters of recommendation from the current year
• Marks from your last two academic years
• Level of English*

*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test on ICIMS.

The selection jury will decide on an applicant’s admissibility after reviewing their application.

 

2^nd step: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview via ZOOM.

Motivational interviews take place once or twice a month.

Definitive admission is communicated to each candidate within 7 days of the date of the motivation interview. Application fee: 100 €

Calendar

Applications are accepted between October and August, subject to availability.

However, given the limited number of places available, we advise applicants to apply as soon as possible.