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Mastère Spécialisé (MS) Études & Décision Marketing

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Eduniversal ranking 2023 of the best Masters, AM and MBA - Marketing category

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Programme presentation

As it confronts over-informed consumers looking for guidance, meaning and experience, the marketing profession continues to reinvent itself. To address these new challenges, this Advanced Master gives you the keys to detecting and activating value-creation opportunities, remodelling avenues for innovation and establishing them with greater relevance and effectiveness.

The quality found in marketing research and decision-making is based on the ability of managers to understand consumer complexity and incorporate it into the core of their marketing strategies.

This programme will give you the skills to identify growth levers that can establish strong brands and to create long-lasting, rewarding strategies based in experience. Additionally you will be able to create omni-channel marketing and expand action plans that become immediately operational in the fast-moving consumer goods sector, while developing your leadership.

5 good reasons to join the programme

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A well-known post-master degree recognised in the academic and professional spheres: 35 years of expertise in the area of field surveys and marketing – Network of 1060 graduates.

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Extensive partnerships with major players in the sector of consumer goods: 70% of courses taught by professionals from the business world.

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Simulations centred on the professionalisation process: real-life and virtual-reality cases, online simulations, business games, role-playing, field studies, etc.

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A post-master degree combining professional expertise and individual coaching.

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A work-linked training programme boosting entry in the professional world and tuition funding assured through professionalisation contracts.

Salim AZAR
Head of programme

A high-quality programme for marketing professions with major sectorial expertise in fast-moving consumer goods

Programme objectives

The Advanced Master is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with marketing and fast-moving consumer goods. Its objective is train students to:

  • Reconnect marketing intelligence to current changes in society (societal transformations, digital, ethical and consumer)
  • Drive reflection and action in brand strategy and in brand experience experience
  • Develop a data culture to make the best decision
  • Manage performance by reconciling growth, profitability and social responsibility
  • Evolve with agility, transparency and integrity

Its part-time schedule is compatible with professional activity.

Skill sets

This Advanced Master, Qualification on the RNCP sheet n° 37164 Marketing Manager, is based on four skill fields:

  • Analysing markets and their potential
  • Designing a marketing strategy
  • Defining and manage marketing plans
  • Managing a marketing team

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

Programme highlights

Innovative projects throughout the year allowing students to enter into real-life scenarios

Market study project: completion of a quantitative study based on a company summary

  • Brandwatch • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance • Fifty-Five …
  • Projects have been developed for Danone, Blackpills, Du Pareil au Même, Darty, Nestlé Bébé, Leroy Merlin, HSBC, Fnac, Dear Muesli, De Neuville, All Tigers, etc.

Online Markstrat strategic marketing simulation: identify and implement marketing strategies for products intended for two different markets

Product manager simulation: Solve a marketing issue concerning the positioning of a brand and its reach among the target audience

Partner companies involved closely with the pedagogy

Marketing studies:

  • Brandwatch • Fifty-Five • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance

Fast-moving consumer goods marketing:

  • Amazon • Danone • E. Leclerc • Ferrero • Innocent • Givaudan Consumer Products • GSK Santé Grand Public • Henkel •McDonald’s • Nestlé • Pizza Hut • Reckitt Benckiser • Ubisoft • United Biscuits • PepsiCo

Packaging, advertising and media agencies:

  • G+B Collectif de Design de Marque• Lex Publishing • Makheia Affinity • Ogilvy & Mather • Paramount Pictures • TikTok • Wunderman

Consulting firms:

  • Accenture • Décision’elle • Efficience • Flexter • IMPP • Sparkling Way • Stratégies créatives • Studyline

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Professional thesis

Based on a business problem, the thesis marks the end of the Advanced Master with a practical application of the acquired skills and concepts. An academic tutor supervises the thesis over several stages and points (methodology, progress report, etc.) before its final submission and oral defence.

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A professional thesis for the post-master degree and a professional dissertation for the MSc: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor.

At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of “Marketing manager” degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The part-time format allows you to remain at your company and promotes your entry and development in the professional world.

Targeted professions

  • Product/Brand Manager
  • Digital Product Manager
  • Innovation Project Manager
  • Marketing Researcher/Consumer Insight Manager
  • Consultant/Marketing Analyst
  • Data Analyst/Digital Web Analyst
  • CRM Project Manager/Customer Experience Manager
  • Category Manager/ Trade Marketing or Merchandising Manager
  • Operational Marketing/Digital Marketing Manager

Our students positioned in companies

Students from the class of 2023 have professionalisation contracts in companies such as:

ACHATS MARCHANDISES CASINO – CAUDALIE – DANONE – EULER HERMES – FERRERO – GALERIES LAFAYETTE MANAGEMENT – KIMBERLY CLARK LA FOURCHE – L’OREAL – MONDELEZ – SEPHORA COLLECTION – VEEPEE – etc.

Performance indicators

100%

Part-time (work-study) format1

1 month

Average time to secure employment2

99%

Employment rate
at 6 months2

99%

Graduation rate3

Sources: 1 Course data 2022-2023 | 2 Graduate Employment Survey 2021 & 2022 | 3 Jury 2020-2021

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

Entry level

  • Master’s Degree
  • Four-year Bachelor’s degree + 3 years of professional experience (apart from internship and work/study contract)
  • Four-year Bachelor’s degree (30% of class)*

*We accept applications from students holding one of the following diplomas :

  • Engineering degree accredited by the « Commission des Titres d’Ingénieur » (CTI list)
  • Degree from a Management School accredited to deliver the national « Grade de Master » (CEFDG list)
  • Postgraduate degree accredited by university authorities (DEA, DESS, Master’s degree, etc.) or a professional Master diploma
  • 4-year Bachelor’s degree or equivalent, for students with at least three years of professional experience (apart from internship and work/study contract)
  • Level-7 RNCP certification
  • International degree equivalent to the required French degrees noted above

Nationals of the European Community as well as international students aged under 25 years old and who have been residing in France for at least 12 months are eligible for this programme.

This programme is accessible to people with disability.

Admissions process

1st step: Application

You need to fill out the application online.

The applications must be finalised no later than 10 days before the date of the interview.

You must include the required documents:

  • CV
  • Two letters of recommendation from the current year
  • Marks from your last two academic years
  • Level of English*

*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test on ICIMS.

The selection jury will decide on an applicant’s admissibility after reviewing their application.

 

2nd step: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview via ZOOM.

Motivational interviews take place once or twice a month.

Definitive admission is communicated to each candidate within 7 days of the date of the motivation interview. Application fee: 100 €

Calendar

Applications are accepted between October and August, subject to availability.

However, given the limited number of places available, we advise applicants to apply as soon as possible.

Calendar of forthcoming sessions :

  • Monday, February 19th 2024
  • Monday, March 11th 2024
  • Monday, March 25th 2024
  • Monday, April 8th 2024
  • Monday, April 22nd 2024
  • Monday, May 6th 2024

For more information, contact our international team:

Katie FISHER

Practical information

  • Format:

    Part time (One week of lessons, two weeks in the business)

  • Duration:

    12 months

  • Tuition fees:

    €18,500

  • Campus:

    Paris

  • Teaching language:

    French

  • Course start date:

    September

  • Entry level:

    Master's degree
    Four-year Bachelor’s degree + 3 years of professional experience
    Other situation

  • Degree awarded:

    RNCP (French Register of Professional Certifications) Registered Level 7 Qualification RNCP sheet No. 37164 Manager Marketing
    Advanced Master accredited by the "Conférence des Grandes Ecoles"
    Registration date: 14/12/2022 - NEOMA

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Ranking

1 st rank

Eduniversal ranking 2023 of the best Masters, AM and MBA - Marketing category

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Practical information

  • Practical information
    • Format:

      Part time (One week of lessons, two weeks in the business)

    • Duration:

      12 months

    • Tuition fees:

      0€

    • Campus:

      Paris

    • Teaching language:

      French

    • Course start date:

      September 2024

    • Entry level:

      Master's degree
      Four-year Bachelor’s degree + 3 years of professional experience
      Other situation

    • Degree awarded:

      RNCP (French Register of Professional Certifications) Registered Level 7 Qualification RNCP sheet No. 37164 Manager Marketing
      Advanced Master accredited by the "Conférence des Grandes Ecoles"
      Registration date: 14/12/2022 - NEOMA