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Mastère Spécialisé (MS) Études et Décision Marketing

Ranking

1 st rank

Eduniversal ranking 2022 of the best Masters, AM and MBA - Marketing category

Ranking

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Programme presentation

As it confronts over-informed consumers looking for guidance, meaning and experience, the marketing profession continues to reinvent itself. To address these new challenges, this specialised master gives you the keys to detecting and activating value-creation opportunities, remodelling avenues for innovation and establishing them with greater relevance and effectiveness.

The quality found in marketing research and decision-making is based on the ability of managers to understand consumer complexity and incorporate it into the core of their marketing strategies.

This programme will give you the skills to identify growth levers that can establish strong brands and to create long-lasting, rewarding strategies based in experience. Additionally you will be able to create omni-channel marketing and expand action plans that become immediately operational in the fast-moving consumer goods sector, while developing your leadership.

5 good reasons to join the programme

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A well-known programme recognised in the academic and professional spheres: 35 years of expertise in the area of field surveys and marketing – Network of more than 900 graduates.

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Solid, extensive partnerships with major players in the sector of consumer goods: 70% of courses taught by professionals from the business world.

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Interactive pedagogy that is connected to the real world with simulations centred on the professionalisation process: real-life and virtual-reality cases, online simulations, business games, role-playing, field studies, etc.

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A programme combining professional expertise and individual coaching.

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A work-linked training programme boosting entry in the professional world and tuition funding assured through professionalisation contracts.

Lætitia CHICHEPORTICHE
Head of programme

A high-quality programme for marketing professions with major sectorial expertise in fast-moving consumer goods

Programme objectives

The programme is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with marketing and fast-moving consumer goods. Its objective is train students to:

  • Reconnect marketing intelligence to current changes in society (societal transformations, digital, ethical and consumer)
  • Drive reflection and action in brand strategy and in brand experience experience
  • Develop a data culture to make the best decision
  • Manage performance by reconciling growth, profitability and social responsibility
  • Evolve with agility, transparency and integrity

Its part-time schedule is compatible with professional activity.

Skill sets

This programme is based on four skill fields:

  • Creating and formalising a marketing strategy
  • Establishing and guiding marketing plans
  • Managing financial and human resources specifically used for marketing
  • Analysing markets and their potential

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

Programme highlights

INNOVATIVE PROJECTS THROUGHOUT THE YEAR ALLOWING STUDENTS TO ENTER INTO REAL-LIFE SCENARIOS

Market study project: completion of a quantitative study based on a company summary

  • Brandwatch • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance • Fifty-Five …

CRM challenge: Solve a real CRM problem for a major consumer brand

  • Projects have been developed for Danone, Blackpills, Du Pareil au Même, Darty, Nestlé Bébé, Leroy Merlin, HSBC, Fnac, Dear Muesli, De Neuville, All Tigers, etc.

Online Markstrat strategic marketing simulation: identify and implement marketing strategies for products intended for two different markets

Product manager simulation: Solve a marketing issue concerning the positioning of a brand and its reach among the target audience

PARTNER COMPANIES INVOLVED CLOSELY WITH THE PEDAGOGY

Marketing studies:

  • Dunnhumby • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance

Fast-moving consumer goods marketing:

  • Amazon • Danone • E. Leclerc • Ferrero • Givaudan Consumer Products • GSK Santé Grand Public • Henkel •McDonald’s • Nestlé • Pizza Hut • Reckitt Benckiser • Ubisoft • United Biscuits • PepsiCo

Packaging, advertising and media agencies:

  • G+B Collectif de Design de Marque• Lex Publishing • Makheia Affinity • Ogilvy & Mather • Paramount Pictures • Wunderman

Consulting firms:

  • Décision’elle • Flexter •IMPP • Sparkling Way • Stratégies créatives • Studyline

Professional thesis

The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A professional thesis: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor

At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Marketing Manager degree is awarded to the participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The part-time format allows you to remain at your company and promotes your entry and development in the professional world.

Targeted professions

  • Product/Brand Manager
  • Digital Product Manager
  • Innovation Project Manager
  • Marketing Researcher/Consumer Insight Manager
  • Consultant/Marketing Analyst
  • Data Analyst/Digital Web Analyst
  • CRM Project Manager/Customer Experience Manager
  • Category Manager/ Trade Marketing or Merchandising Manager
  • Operational Marketing/Digital Marketing Manager

Our students positioned in companies

Students from the class of 2022 have professionalisation contracts in the companies :

LACTALIS – CLARINS – UBISOFT- CARREFOUR – CHANEL – BEL – DANONE – LESIEUR – CANDIA – KIMBERLY CLARK – SANOFI – E. LECLERC – COCA-COLA – SOLINEST – MONOPRIX – ARKEMA – L’OREAL – LOUIS VUITTON – HEINEKEN – MC DONALD’S – SEB – NESTLE – OMEGA PHARMA – ORANGINA – ESTEE LAUDER – SEPHORA – SYMRISE – GSK – MERCEDES BENZ – BEIERSDORF…

Performance indicators

88%

Satisfaction rating
on instruction

1,5 month

Average time taken
for job search

96%

Employment rate
at 6 months

99%

Graduation rate

Source: Course Assessment 2020-2021,
Graduate Employment Survey 2019, 2020 & 2021, Jury 2020-2021

Three minutes to apply to the Specialised Master – advice from Coline Berthier, Sales & Recruitment Manager

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

We accept applications from students holding one of the following diplomas :

  • Engineering degree accredited by the « Commission des Titres d’Ingénieur » (CTI list)
  • Degree from a Management School accredited to deliver the national « Grade de Master » (CEFDG list)
  • Postgraduate degree accredited by university authorities (DEA, DESS, Master’s degree, etc.) or a professional Master diploma
  • 4-year Bachelor’s degree or equivalent, for students with at least three years of professional experience (apart from internship and work/study contract)
  • Level-7 RNCP certification
  • International degree equivalent to the required French degrees noted above

This programme is accessible to people with disability.

Apply

1st step: Application

You need to fill out the application online.

You must include the required documents:

  • CV
  • Two letters of recommendation
  • Marks from your last two academic years
  • Level of English*

*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test.

The selection jury will decide on an applicant’s admissibility after reviewing their application.

The applications must be finalised no later than ten days before the date of the interview.

 

2nd stage: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview.

Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.

Calendar

Motivational interviews take place once or twice a month from January to July. The schedule of admission session dates for the 2023 school year will be published later. The final admission is communicated to each candidate within 7 days of the date of the motivation interview. Application fee: 100 €

For more information, contact our international team:

coline berthier

Coline BERTHIER

Practical information

  • Format:

    Part time (One week of lessons, two weeks in the business)

  • Duration:

    12 months

  • Tuition fees:

    €17,300

  • Campus:

    Paris

  • Teaching language:

    French

  • Course start date:

    September 2023

  • Entry level:

    Master’s Degree / Four-year Bachelor’s degree + 3 years of professional experience (apart from internship and work/study contract) / Four-year Bachelor’s degree (30% of class)

  • Degree awarded:

    Specialised Master accredited by the "Conférence des Grandes Ecoles" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 19220, Marketing Manager

Contact us

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Ranking

1 st rank

Eduniversal ranking 2022 of the best Masters, AM and MBA - Marketing category

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Practical information

  • Practical information
    • Format:

      Part time (One week of lessons, two weeks in the business)

    • Duration:

      12 months

    • Tuition fees:

      0€

    • Campus:

      Paris

    • Teaching language:

      French

    • Course start date:

      September 2023

    • Entry level:

      Master’s Degree / Four-year Bachelor’s degree + 3 years of professional experience (apart from internship and work/study contract) / Four-year Bachelor’s degree (30% of class)

    • Degree awarded:

      Specialised Master accredited by the "Conférence des Grandes Ecoles" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 19220, Marketing Manager