MSc ArtificiaI Intelligence for Business

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Springboard Award Winner 2026 Eduniversal Best Masters, MS & MBA Ranking

NEOMA Business School’s MSc Artificial Intelligence for Business prepares you to connect artificial intelligence with business decisions. Taught in English in Rouen, it combines programming, machine learning, strategy and ethics to design and manage AI applications within organisations.

Programme overview

Understanding AI is only part of the challenge: organisations also need people who can turn its potential into practical business applications. The MSc Artificial Intelligence for Business helps you develop both the technical knowledge and the business understanding to take on this role. You explore how AI can support decision-making, improve business processes and create new opportunities across functions such as marketing, finance and operations.

The curriculum progresses from foundations in programming, data processing and machine learning to more specialised applications, including generative AI. Through collaborative projects and practical business challenges, you learn to assess solutions, communicate with technical and non-technical stakeholders and contribute to AI-driven transformation. Ethical considerations and a human-centred approach run throughout the programme, helping you evaluate how these technologies affect people and organisations. You can also pursue a double degree option with INSA Rouen Normandie, combining NEOMA’s business perspective with the expertise of an engineering school.

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you may pursue this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option”!

Programme strengths

Build a strong foundation in AI
Develop your skills in programming, data processing and machine learning, progressing from fundamental concepts to business applications.

Connect AI with business strategy
Explore strategy, marketing, finance, operations and analytics to design and implement AI-driven business strategies.

Strengthen your expertise with an engineering school
Learn from INSA Rouen Normandie faculty through courses in machine learning, deep learning and generative AI.

Grow your AI network
Connect with AI practitioners and strategists through collaborative projects, visits, interactive sessions and events.

Fouad BEN ABDELAZIZ

Head of programme
More info

“Drive the future of business with AI!”

A curriculum combining artificial intelligence and management

The MSc Artificial Intelligence for Business helps you understand AI technologies and apply them to organisational challenges. The curriculum brings together programming, data processing and machine learning with key business functions, including strategy, marketing, finance and operations. You develop the skills to identify relevant applications, assess solutions and support their implementation, while considering their ethical and human implications.

Team projects and practical challenges encourage you to connect technical analysis with strategic thinking and strengthen your ability to communicate recommendations. A dissertation and four to six months of professional experience complete your studies.

Skills objectives

The MSc Artificial Intelligence for Business programme, awarding the Diplôme d’études supérieures spécialisées en management international (DESSMI), develops the ability to:

  • Conduct a functional diagnosis and implement an action plan incorporating international, digital and sustainability dimensions.
  • Conduct a scientific study and formulate a recommendation.
  • Develop ethical leadership skills to strengthen your managerial approach.

The certification’s skills blocks cannot be acquired separately. The proposed curriculum covers all skills blocks.

Inside the programme

Subject areas

The curriculum moves from programming and optimisation foundations to machine learning, deep learning and generative AI. It then explores applications in finance, information security, marketing and supply chain, with AI ethics integrated throughout.

Teaching and learning

You combine technical learning, team projects and applications to business problems. Discussions with faculty and professionals help you assess a solution’s relevance and explain its implications to both technical and non-technical audiences.

Partnership with INSA Rouen Normandie

The partnership with INSA Rouen Normandie brings engineering expertise to the programme through courses in machine learning, deep learning and generative AI, taught by INSA faculty on NEOMA’s Rouen campus. You also have the opportunity to pursue a double degree, combining management skills with technical expertise in AI.

Professional experience

Four to six months of professional experience allows you to apply your learning. This may take the form of an internship, fixed-term or permanent employment, or business creation, in France or abroad. Its relevance and validation arrangements are reviewed by the academic team.

Programme adjustments for high-level athletes and artists

Programme adjustments may be available to high-level athletes and artists, depending on their circumstances. Contact the programme team to discuss possible arrangements.

Distance learning

NEOMA’s distance learning systems address two essential needs: training managers who can adapt to hybrid working methods and preparing employees to engage in autonomous, lifelong learning.

To achieve this, NEOMA structures its learning approaches around the NEOPEDAGOGIE model. This model keeps in-person teaching at the heart of the student experience (approximately 90%), supplemented by independent, remote learning activities (around 10%).

These remote learning activities take the form of so-called "asynchronous" sessions. Each asynchronous session is designed to represent a workload equivalent to a 3-hour in-person class.

Students typically complete this workload on their computers, though the assigned tasks may also be experiential and/or non-digital in nature.
In this context, professors retain full pedagogical freedom to propose the most suitable content for course continuity and the intended learning objectives. They determine the appropriate assessments and decide when the remote work logically and seamlessly fits into the course schedule.

The distance learning systems thus provide students with the opportunity to engage with diverse types of content, such as:

  • Content specifically designed and organised on the Courses platform
  • Harvard Business School case studies
  • Fieldwork (surveys, interviews)
  • Complex projects, completed individually or in groups
  • iLearning content (high-end, NEOMA-designed distance learning content in the format of interactive web series)

In addition to these formats integrated into NEOPEDAGOGIE, some professors also use "flipped classroom" approaches, where students are encouraged to review content between in-person sessions to foster discussion and debate during classes.

Assessment Methods

The programme is validated through two forms of assessment:

  • continuous assessment: assessments conducted throughout the programme in the form of individual or group assignments to be submitted,
  • final assessment: conducted at the end of each course, this may take different forms and is predominantly individual.

At the end of the programme, once the ECTS credits for each year of study have been validated, participants are awarded the Level 7 DESSMI – MSc Artificial Intelligence for Business qualification.

If certain modules have not been validated and the corresponding credits have not been obtained, students may take a resit assessment during the scheduled periods.

Shape your future in AI

Give your ambitions a direction, whether you want to manage AI projects, turn data into insights that inform decisions or support business transformation. Through a combination of AI and management skills, professional experience and career support, the MSc Artificial Intelligence for Business helps you prepare for the roles that interest you, in France or internationally.

Career opportunities

Combine your AI and management skills to pursue opportunities in finance, technology, industry, consulting or marketing. Depending on your background and interests, you can explore roles in analysis, project management or the development of AI solutions.

Example roles include:

  • AI Project Manager
  • AI Consultant
  • Digital Transformation Consultant
  • Data Analyst
  • Business Intelligence Analyst
  • Digital Product Manager
  • Risk & Fraud Analyst
  • Supply Chain Analyst
  • Marketing Data Analyst
  • Data Engineer or Machine Learning Specialist, depending on your technical background

Strengthen your career prospects with the NEOMA Alumni network

  • 80,000+ graduates in 156 countries
  • 320+ events each year (10,000+ participants in 2025)
  • 30 professional and special-interest clubs, 111 international chapters and 20 regional French chapters
  • 550+ volunteers

With more than 150 years of shared history, the NEOMA Alumni community connects you with fellow graduates, helping you explore internship opportunities, find your next role and build your career in France or abroad.

Further study

While the MSc is designed to prepare you for a career in your chosen field, you can also choose to continue your studies. The qualification awards the French Grade de Master, allowing you to apply for further study, including a PhD. Admission depends on the requirements of your chosen institution. For a PhD, you will also need to demonstrate your ability to undertake research.

Admissions Requirements 

1-year MSc: 

  • Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
  • Proof of English language proficiency is required during the application process (TOEIC 4-Skills, IELTS, TOEFL iBT, Cambridge, Duolingo)*  

2-year MSc option: 

  • Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
  • Proof of English language proficiency is required during the application process (TOEIC 4-Skills, TOEFL ibt, IELTS, Cambridge and Duolingo).* 

*Contact us to learn more about the scores required for each test.

Admissions process

  • Complete the online application: apply.neoma-bs.fr
  • Provide scanned copies of all original documents in English or French (CV, transcripts, etc.)
  • Candidates who meet the admissions requirements will be asked to complete a deferred interview
  • Admissions results are sent by email within two weeks of the interview.

Application fee : €100

Admissions calendar

Applications are accepted on a rolling basis, from September with a final deadline for submissions in mid-July. Applicants will be informed of the admission jury’s decision within two weeks of the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Tuition fees

The total tuition fee for the MSc Artificial Intelligence for Business is €19,500, including:

  • €19,000 in tuition fees
  • €500 in administrative fees 

Scholarships

Students may be eligible for scholarships of up to €9,000, based on criteria such as academic excellence or personal, sporting, or professional achievements.

Please note that these scholarships are reserved for international applicants, are limited in number, and are applied as a reduction in tuition fees.

Once admitted, interested international candidates are invited to contact the Admissions Team for more information: admissions@neoma-bs.fr 

Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Programme overview

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.

This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.

Please indicate your preferred Master of Science programme when preparing your application.

Programme strengths

Icône point fort

Build the academic foundations and skillset to access NEOMA’s Master of Science programmes

Icône point fort

Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty

Icône point fort

Develop your skills in independent, critical thinking and effective communication

Icône point fort

Empower your career trajectory thanks to career & personal development workshops

Icône point fort

Gain professional experience through a 4-to-6-month internship in your first or second year

Evaluation procedures

The programme is validated in two ways:

  • Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
  • Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the programme, participants must validate 60 ECTS credits.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

Professional experience

A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.

Marina Bastounis

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.

Stories

Anqi YANG
2013-14

The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL
2013-14

After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.

Contact

Our dedicated point of contact for personalised advice and support.

Practical information

Programme format:

Full time

Programme duration:

  • 1-year course: 15 months (435 hours)
  • 2-year course: 12 months (1st year) + 15 months (2nd year)

Tuition & fees:

1-year course: 

  • Tuition: €19,000
  • Administrative fee: €500

2-year course: 

  • Year 1 (International Pre-Master) 
    Tuition: €10,500 
    Administrative fee: €500
  • Year 2 (MSc) 
    Tuition: €19,000
    Administrative fee: €500 

Location:

Rouen

Language of instruction:

English

Next intake date:

September 2027

Entry requirements:

  • 1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
  • 2-year course: 3-year Bachelor’s degree

Degree awarded:

Master of Science / French Ministry-approved degree (Bac+5 visé), conferring the Grade de Master / RNCP Level 7 / RNCP record No. 37684: Diplôme d’études supérieures spécialisées en management international
Registration date: 01/09/2023 – NEOMA