Discover the business of sport
Explore key challenges facing the sports industry.
Sport Federations and Major Events Management: Summer edition
Why join this programme ?
Turn your passion for sport into a unique learning experience and discover the business behind major sporting events, federations, sponsorship and professional sports organisations.
Learn from real-world cases
Analyse major events and sports organisations.
Meet industry professionals
Gain insights from experts and field visits.
Learn by doing
Apply your skills through projects and simulations.
What will you learn ?
- Sport Management – The French Model
Explore French and European sports governance and the key challenges facing sports federations. - Managing Major Sporting Events
Understand how major sporting events are planned, managed and delivered, from the bidding process to their long-term legacy. - Sports Sponsorship and Marketing
Explore sponsorship and marketing strategies through real-world sports industry cases. - Business Game – Football Club CEO
Manage a professional football club and make strategic decisions on finance, marketing and club development.
Contact us
Only students nominated by a partner university can participate.
Curriculum
With major sporting partners, NEOMA Business School has created the Sport Federations and Major Events Management programme, offering participants a unique insight into the French sports industry through academic modules, real-world case studies, industry visits and guest speakers.
Sport Management - The French Model, Strengths and Future Challenges
Explore the French model of sports governance, its key strengths and challenges, and the role of sports federations in a changing environment.
Managing Major Sporting Events - Sports Event to Softpower Influence
Explore how major sporting events are planned, managed and delivered, from the bidding process to their long-term legacy and influence. Real-world cases include the Tour de France, Paris 2024 Olympic Games and FIFA Women’s World Cup.
Sports Sponsorship and Marketing - Strategies for Federations and Clubs
Explore the key principles of sports sponsorship and marketing and discover how clubs and federations build successful partnerships, engage audiences and create value for sponsors.
Business Game Football Club CEO – Capstone simulation project
Take on the role of a football club CEO and make strategic decisions across finance, marketing and club development. Through an immersive business simulation, apply your management skills to the challenges of running a professional football club.
Indicative visits and activities
The programme also offers opportunities to discover the sports industry beyond the classroom. Activities may include:
- Visits to major sports venues such as Roland-Garros and Stade de France *
- Participation in or discovery of major sporting events *
- Conferences and meetings with professionals from the sports industry *
*Visits and activities are indicative and subject to change.
The programme is designed both for students considering a career in sport management and for those who simply want to discover the business behind this global and dynamic industry.
Contact us
Only students nominated by a partner university can participate.
Admissions
Nominations are open !
Are you eligible for this short-term programme?
The NEOMA Business School short-term programme seeks curious, motivated and independent students who are eager to participate in a special academic experience in France.
Who can apply ?
To apply, you must:
- Be nominated by a NEOMA Business School partner university
- Have a recommended English level of IELTS 6.0 (not mandatory)
How to apply ?
Please contact your home institution to express your interest in the programme.
Your home institution will need to nominate you to NEOMA Business School. A copy of your passport will be required for the nomination.
- NOMINATION DEADLINE : April 15th, 2027
- TUITION FEES: €1,800 (including €1,100 in activity fees; accommodation, meals and flights are not included)
- EXCHANGE RATIO: For partners opting for the exchange ratio, 3 participants paying activity fees only = 1 semester exchange place for NEOMA.
Where to stay?
Accommodation is not included in the programme fees and must be arranged by participants.
Participants should arrange accommodation in Paris for the first two weeks and in Reims for the final week.
I choose my own accommodation
Some housing possibilities: StudaPart / Airbnb
Please note that Studapart only accepts bookings for a minimum stay of one month, depending on availability.
Contact us
Only students nominated by a partner university can participate.
Participant testimonials
“I found the three weeks very exciting and instructive. Especially the practical excursions and explanations from “first hand” at the Tour de France, National Federation of Rugby and the French Football Federation helped my understanding and made it clear again that sport management is not the sa...
Linda Punkhardt
From ESB Business School, Reutlingen, Germany
“This programme is a good combination of lectures, company visits and cultural events. The sport management lectures from highly experienced teachers were eye-opening and gave me more insight into different aspects of the sporting event management. Furthermore, the group-projects with students fr...
Calvin Klein
From Tilburg University, The Netherlands
« The NEOMA programme offered a diverse range of business studies focusing on the sporting industry, supported by real business case studies in visiting a range of government and elite-level sporting organisations. The 3-week schedule catered for a concise but succinct study load taught by indust...
Connor BOURKE
From Monash University, Australia
Practical information
Programme format:
Full-time, with mandatory social events organised as extracurricular activities
Programme duration:
June 21st - July 9th, 2027
Tuition & fees:
€1,800 (including €1,100 in activity fees; accommodation, meals and flights are not included)
Location:
The programme will be divided between our Paris and Reims campuses, with the first two weeks in Paris and the final week at our brand-new Reims campus.
Language of instruction:
100% English
Next intake date:
NOMINATION DEADLINE: April 15th, 2027
EXCHANGE RATIO: For partners opting for the exchange ratio, 3 participants paying activity fees only = 1 semester exchange place for NEOMA
Degree awarded:
ECTS Credits: 12