Get an insight into the French success story of event management.
Sport Federations and Major Events Management
Sport Federations and Major Events Management
Why join this programme ?
Expect an authentic NEOMA Business School experience. During this programme you will develop your intellectual curiosity and your passion for Sports through an exciting experience at NEOMA Business School. You will expand your understanding in Sport management while mixing with students all around the world in classes.
Expand your understanding and knowledge base of Sport management.
Learn from the best in major sports management in France through guest speakers.
What will you learn ?
- Sport Management the French model
Students will learn about the French and European governance of sport as well as the key strengths and weaknesses.
- Major Sporting Events
Students will gain a clear insight into the organisation and running of major events and a unique understanding of the bidding process.
- Sports Marketing and Sponsorship
Students will explore Marketing and Sponsorship cases around brands and companies.
- Business Game Football Club CEO
You will manage a professional football club in a group over a 6-seasons development period. You will have to manage finance and marketing strategy over the 6 seasons of your club.
Contact us
Only students nominated by a partner university can participate.
Curriculum
Modules
With major sporting partners, NEOMA Business School has created the Sport Federations and Major Events Management programme, giving participants a solid insight into the French success story of event management through modules taught at our Rouen and Paris campuses, corporate and visits within the sports industry and guest speakers.
Sport Management - The French Model, Strengths and Future Challenges
Students will learn about the French governance of sport as well as its key strengths and weaknesses.
Managing Major Sporting Events - Sports Event to Softpower Influence
The following topics will be handled:
- Running and the bidding process
- The Women’s World Cup
- Rugby World Cup 2023
- Olympic Games 2024.
Sports Sponsorship and Marketing - Strategies for Federations and Clubs
Students are offered a unique insight into the running of the Football, Rugby and Hand Ball Federations including visits and presentations from directors and staff.
Business Game Football Club CEO – Capstone simulation project
The simulation will allow students to manage and run a football club from financial planning to players management and at the same time Implementing their own strategy and development plans.
Included in the Sport Federations and Major Events Management programme:
- Lectures by highly qualified NEOMA BS faculty and guest faculty members
- Visits and talks from 3 major Federations FFF, FFR in Paris
- Visit of Stade Delaune (Reims), home ground of Reims Football Club – Hosted 4 matches of the FIFA Women’s World Cup 2019 – Roland-Garros and Stade de France stadiums (Paris)
The programme is not only a great opportunity for students interested in a career in sport management but also for students simply wishing to know more about this global and dynamic industry.
Admissions
Applications are open !
Are you eligible for this short-term programme?
The NEOMA Business School short-term programme seeks curious, motivated and independent students who are eager to participate in a special academic experience in France.
Who can apply ?
To apply, you must:
- Be nominated by a partner university to participate
- English level : IELTS 6.0 (not mandatory – only recommended)
How to apply ?
Please contact your home institution which will provide you the link of the application.
- Application deadline : May 1st 2025
- Programme fees : €2.200 (tuition fees, activities, welcome and closing dinner and administrative fees).
Where to stay?
I choose my own accommodation
Contact us
Only students nominated by a partner university can participate.
Participant testimonials
“I found the three weeks very exciting and instructive. Especially the practical excursions and explanations from “first hand” at the Tour de France, National Federation of Rugby and the French Football Federation helped my understanding and made it clear again that sport management is not the sa...
Linda Punkhardt
From ESB Business School, Reutlingen, Germany“This programme is a good combination of lectures, company visits and cultural events. The sport management lectures from highly experienced teachers were eye-opening and gave me more insight into different aspects of the sporting event management. Furthermore, the group-projects with students fr...
Calvin Klein
From Tilburg University, The Netherlands« The NEOMA programme offered a diverse range of business studies focusing on the sporting industry, supported by real business case studies in visiting a range of government and elite-level sporting organisations. The 3-week schedule catered for a concise but succinct study load taught by indust...
Connor BOURKE
From Monash University, AustraliaPractical information
Programme duration :
June 16th to July 5th, 2025
Tuition fee :
€2,200
Location :
Paris & Reims
Language of instruction :
English
Next intake date :
June 16th 2025
Degree awarded :
ECTS Credits: 12