Acquire hybrid expertise: a solid foundation in marketing and communication, enriched by emerging practices in the ‘creator economy’ sector.
MSc Communication d’Entreprise
Programme presentation
Lead influence strategies for businesses and brands
The MSc in Corporate Communication is evolving and becoming the MSc in Brand Influence & Social Media Strategy.
The MSc in Brand Influence & Social Media Strategy aims to train the next generation of marketing and communication professionals to lead brand influence strategies and coordinate collaborations with creators.
Building on the reputation, longevity (over 20 years in existence) and extensive alumni network of the Corporate Communication programme, the MSc in Brand Influence & Social Media Strategy prepares students for the ‘creator economy’ by giving them a head start on the sector’s new codes (authenticity, community engagement, Artificial Intelligence).
The MSc in Brand Influence & Social Media Strategy (MSc BIMS) stands out for its unique approach, which combines a pioneering strategic vision with technical expertise.
Why join the programme?
Master strategy and operations: lead brand influence strategies and orchestrate collaborations with creators.
Develop a global business vision and culture: corporate communication, project management and an understanding of organisational challenges
Learning to innovate through AI: using artificial intelligence as a catalyst for transformation to rethink business models in the field of
influence.
Shaping a brand: developing expertise in branding and storytelling.
Maria-Carolina ZANETTE
Head of programme
Stay one step ahead of emerging trends in communication, digital marketing and influencer marketing.
Programme objectives
The MSc in Brand Influence & Social Media Strategy is aimed at students and working professionals wishing to specialise or gain further training in the emerging fields of influence-based digital marketing and communications. This programme trains experts seeking to transform influencer marketing into a genuine driver of growth for organisations of all sizes, whether working for advertisers, in agencies or as entrepreneurs.
Skill sets
RNCP title: Organisational Communication Manager (file no. 41325)
This programme enables students to:
- Define the organisation's communications strategy
- Implement the brand or product communication strategy
- Manage an organisation's e-reputation and public relations
- Manage the human resources dedicated to organisation's communication
This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).
The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.
Programme highlights
Simulations Simbound & Stukent
Hands-on simulations allowing students to take on the role of a company and craft its digital communication strategy.
Junior Agencies Project
Throughout the year, students immerse in real-life conditions and develop a communications strategy from the client brief to the final pitch before a corporate jury.
Conference on new communications challenges
Conferences are organised throughout the year on the new challenges of communication.
Coding School
As part of a course module on UX Design, students prototype a web solution and develop it after being trained in the basics of web programming through the NEOMA coding platform.
Masters Dissertation
The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc
Monitoring procedures
The academic director of the programme ensures the quality and consistency of the programme. Work-study students are monitored by an educational tutor aappointed within two months following the signing of the contract, responsible for contacts, appointments and assessment reviews within the company.
Evaluation procedures
The programme is recognised through a dual validation:
- Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
- A masters dissertation: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor
At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Corporate Communication Manager degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
Evaluation results
- Percentage of students sitting final examinations*: 100%
- Graduation rate*: 100%
Source: *2023-2024 and 2024-2025 Juries
The work-study programme allows you to gain immediate hands-on experience in a workplace whilst helping you to enter the world of work.
Targeted professions
- Influence & Media Manager
- Influence Marketing Manager
- Senior Influencer Executive
- Partnership & Influence Intern
- Assistant Talent Manager
- Digital Event Project Manager
- Creative business developer
- Positions in social media
Our students positioned in companies
Students from the class of 2025 have part-time contracts in companies such as:
AIR LIQUIDE, ALLIANCE, BNP PARIBAS, CELINE, CLARINS, DANONE, HAVAS, LE BON MARCHE, LEO GUY, L’OREAL, ONEPOINT, SANOFI, SOCIETE LOUIS VUITTON SERVICES, THALES, TRANSDEV, etc.
Performance indicators
100%
Part-time (work-study) format1
< 1 month
Average time to secure employment2
100%
Employment rate
at 6 months2
100%
Percentage of graduates entering targeted professions at 6 months2
Sources: 1 Course data 2024-2025 | 2 Graduate Employment Survey 2024
Eligibility
This programme is aimed both at recent graduates wishing to specialise or gain a second qualification, and at professionals wishing to update their knowledge and skills.
| Entry level | Year 1 | Year 2 | Degree |
|---|---|---|---|
|
Part-Time Master of Science | Master of Science / Level-7 RNCP certification | |
| After a three-year Bachelor’s degree | Preparatory Year | Part-Time Master of Science | Master of Science / Level-7 RNCP certification |
*apart from internship and work/study contract.
Nationals of the European Community as well as international students aged under 25 years old and who have been residing in France for at least 12 months are eligible for this programme.
This programme is accessible to people with disability.
Support for students
Whether you are a high-level athlete, an artist or living with a disability, NEOMA’s Wellness team is here to support you. Together, we will identify tailored solutions to help you balance your studies with your commitments and specific needs. For more information, please write to : wellness@neoma-bs.fr
Admission Process
1st step: Application
You need to fill out the application online.
The applications must be finalised no later than 10 days before the date of the interview.
You must include the required documents:
- CV
- Two letters of recommendation from the current year
- Academic transcripts achieved during your higher education
- Expected level of English*: B2
*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test on ICIMS.
The selection jury will decide on an applicant’s admissibility after reviewing their application.
2nd stage: Admission tests
Applicants deemed admissible after review of their applications then have a motivation interview via ZOOM.
Motivational interviews take place once or twice a month.
Definitive admission is communicated to each candidate within 7 days of the date of the motivation interview.
Application fee: 100 €
Calendar
Applications are accepted between October and August, subject to availability.
Given the limited number of places available, we advise applicants to apply as soon as possible.
Calendar of admissions interview sessions
- Friday, July 3rd 2026
Further dates will be published soon.
Participant testimonials
Originally from Tunisia and a top graduate of the 2021 Literature Baccalaureate among 27,000 students, I first pursued a degree in Modern Literature, then a Research Master’s (Master 1) in Humanities and Social Sciences at Sorbonne University before joining the MSc in Corporate Communication at N...
Wahida AYARI MSAHLI
Communications and Change Management Officer - BNP Partners for Innovation (BP²I
After four years in NEOMA’s Global BBA program, it felt essential for me to choose a master’s program that would allow me to specialise in communication while also offering the chance to gain professional experience. NEOMA’s Master of Science in Corporate Communication perfectly
combines the...
Chloe TOURNIKIAN
Event Project Manager – EME Foundation
From an international BBA background and having discovered communication through a fourth year completed as a work-study program, I wanted to continue in this field during my final year with a view to obtaining a specialised master’s degree in communication. I discovered the MSc Corporate Communi...
Quentin MONTEIRO LUBI
Internal Communication Specialist - SCHLUMBERGER
Latest news
Students and faculty: Sharing the Research Experience # 2
18/05/2026
The dynamics of communities of influence: our students also learn using research based methods.
Contact
Our dedicated point of contact for personalised advice and support.
Practical information
Programme format:
Part time
Programme duration:
12 months (424 hours)
(One week of lessons, two weeks in the business)
Tuition & fees:
• Tuition : €18 000
• Administrative fee : €500
Location:
Paris
Language of instruction:
French
Next intake date:
September 2027
Entry requirements:
Four-year Bachelor’s degree or three-year Bachelor’s + 3 years of professional experience (apart from internship and work/study contract)
Degree awarded:
Master of Science / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 41325, Organisational communication Manager
Registration date: 24/09/2025 - NEOMA
