Your MSc in 2 years!
If you hold a 3-year Bachelor’s degree, you may complete this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this option, see the “2-Year MSc Option” tab!
Finalize your application to join a Master of Science in October
ApplyMSc International Business Development
MSc International Business Development
Programme presentation
In a world marked by heightened competition, vulnerability, uncertainty, complexity and ambiguity, the need for skilled professionals is greater than ever.
The MSc International Business Development is designed to equip students with cutting-edge business development knowledge and practical experience. By delving into real-world opportunities and challenges, students emerge as effective international business development professionals ready to drive success in today’s dynamic business landscape.
Programme strengths
Gain cutting-edge business development knowledge through a comprehensive curriculum.
Develop as a strategic global business leader with a strong international outlook.
Broaden your global perspective with international negotiation courses.
Engage with over 15 Harvard Business cases for real-world application.
Focus on ethical standards through social responsibility and ethics courses.
Branko Božič
Head of programme
“Become a global business leader able to seize opportunities!”
Programme objectives
The primary aim of the MSc International Business Development programme is to cultivate knowledgeable and effective business development professionals.
This course is designed to:
- Equip students with contemporary business development theories.
- Enable students to apply evidence-based business development knowledge to real-world opportunities and challenges.
- Empower students to create value for customers and other stakeholders.
- Develop internationally competitive business developers.
Skill sets
The MSc International Business Development programme, awarding a higher education degree in international management (DESSMI), provides the skills to:
- Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
- Conduct a scientific study and issue a recommendation
- Develop ethical leadership abilities to strengthen one’s manager posture
The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.
Programme highlights
Elevate your skills
Enhance your business acumen with our comprehensive courses, covering sales force management, key account management, business insight, sales strategies, buyer behaviour, and navigating the digital age.
Empowering future business leaders with modern development theories
Immerse yourself in a cutting-edge curriculum rooted in contemporary business theories for a competitive edge. Develop key skills in trust-based relationships, cultural awareness, and communication.
Rich case studies on global business realities
Explore over 15 Harvard Business cases covering international negotiation, sales management, business relationships, and cultural diversity. Gain practical insights on international business challenges, sales success, negotiation skills, ethics, and CSR for a competitive edge.
Professional experience (4-to-6 months)
The programme includes an internship or other practical experience (fixed-term contract, permanent contract, business start-up, etc.) where theories and skills are applied in a professional environment. Students are free to complete their professional experience in France or abroad, subject to approval by the internship director and based on its relevance to the programme and course content.
Adapted programme for high-level athletes and artists
High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.
To learn more about the MSc International Business Development in detail, please download the programme brochure.
Evaluation methods
The programme is validated in two ways:
- Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
- Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.
At the end of the course and after validation of the ECTS for each year of training, the Level 7 DESSMI – MSc International Business Development diploma is awarded to participants.
If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.
Evaluation results
- Percentage of students sitting final examinations*: 100%
- Graduation rate*: 100%
Source: *2023-2024 Jury
Careers
Take your career to the next level:
The MSc International Business Development programme prepares future leaders to excel in global markets. Focusing on international market expansion, cross-cultural management, and strategic planning, students will engage in practical projects and real-world case studies.
Graduates will become versatile professionals, ready to drive business growth and innovation on a global scale, and seize opportunities presented by an ever-evolving business environment.
Targeted Professions
The programme trains future specialist managers in various sales and business development positions.
Graduates can take on roles as:
- Sales Managers
- International Business Developers
- Account Managers
- Key Account Executives
- International Marketing Managers
Performance indicators
100%
Professional immersion1
< 1 month
Average time to secure employment2
95%
Employment rate
at 6 months2
100%
Percentage of graduates entering targeted professions at 6 months2
Sources: 1 Course data 2023-2024 | 2 Graduate Employment Survey 2022 & 2023
Admissions Requirements
1-year course:
- Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
- Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*
2-year MSc option:
- Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*
*Contact us to learn more about the scores required for each test.
Admissions process
- Complete the online application: apply.neoma-bs.fr
- Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
- Candidates who meet the admissions requirements will be asked to complete a deferred interview
- Admissions results are sent by email within two weeks of the interview.
Application fee: €100
Admissions calendar
Applications are accepted on a rolling basis, from September with a final deadline for submissions in mid-July. Applicants will be informed of the admission jury’s decision within two weeks of the interview.
However, given the limited number of places, candidates are advised to apply as early as possible.
Additional recommendations
The MSc International Business Development welcomes students from a wide range of degrees including general management, economics, sciences, business, engineering, and architecture, who are willing and able to take up complex challenges.
Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.
2-Year MSc Option
Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!
Programme overview
Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.
This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.
Please indicate your preferred Master of Science programme when preparing your application.
Programme strengths
Build the academic foundations and skillset to access NEOMA’s Master of Science programmes
Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty
Develop your skills in independent, critical thinking and effective communication
Empower your career trajectory thanks to career & personal development workshops
Gain professional experience through a 4-to-6-month internship in your first or second year
Evaluation procedures
The programme is validated in two ways:
- Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
- Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.
At the end of the programme, participants must validate 60 ECTS credits.
If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.
Professional experience
A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.
Marina BASTOUNIS
Head of programme
Expand your professional horizons and reach for a Master of Science from a top French business school.
Stories
Anqi YANG
2013-14
The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.
Romain PENNEL
2013-14
After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.
Participant testimonials
With an economics degree in hand, I was looking for a dynamic sales-focused programme at NEOMA. My journey as a student in the MSc International Business Development has proven exceptionally rewarding. The modules that focus on building trusting customer relationships are vitally important for in...
Ibrahima FALL
Account Executive Intern, PapernestI was eager to pursue a comprehensive and interdisciplinary education at NEOMA to refine my career goals and gain versatility in areas such as marketing, communication and finance. This MSc stands out for the quality of its professors and guest lecturers, as well as the relevance of the topics ...
Carla DEHUS
Account Manager Intern, WavestoneContact
Our dedicated point of contact for personalised advice and support.
Practical information
Programme duration :
1-year course: 15 months (435 hours)
2-year course: 12 months (year 1) + 15 months (year 2)
Tuition fee :
1-year course: €19,300
2-year course: €30,300
Location :
Rouen
Language of instruction :
English
Next intake date :
October 2025
Entry level :
1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
2-year course: 3-year Bachelor’s degree
Degree awarded :
Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37684, Advanced degree in international management
Registration date: 01/09/2023 - NEOMA
