NEOMA’s world
Markets and the paradox of good results
06/01/2026
According to a NEOMAresearch study, markets react more to the gap between investor expectations than to raw figures
Why does accurate recall of social networks vary by gender?
16/12/2025
A #NEOMAresearch study reveals the subtle impact of socialisation on our relational recall
Crisis communication: why fact-based arguments fall short
02/12/2025
A study to address public anger, but also two emotions that are often overlooked: disgust and contempt.
Well-being at work: why tackling tasks in the right order matters
18/11/2025
According to a recent study, it is more beneficial to structure your day around tasks of decreasing difficulty.
Did cafes help repair the social fabric after the November 13 attacks in Paris?
04/11/2025
Consuming together: an act of social reconstruction after attacks such as those in Paris in November 2015.
Mobile health: could user engagement be driven by the common good?
21/10/2025
Health apps: useful, ethical, but underused. The real driver would be the feeling of helping others.