Co-developing a new technology: what if your toughest competitor turned out to be your best ally?
Apple, SpaceX… Global companies have opted for competition over a single supplier. A study by #NEOMAresearch
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Ecological transition: the danger of going it alone
23/06/2026
Do climate committed companies make a bigger difference? A #NEOMAresearch study indicates that the answer is no.
Entrepreneurship: doing good without losing the thread
27/05/2026
Creating a socially responsible business means navigating between competing demands: impact, profitability, market.
“Digital bricolage”: how far can you go and what are the risks?
12/05/2026
Digitising a business with limited resources is possible. Two studies on the strengths and limitations
Even AI is not immune to first impressions
28/04/2026
The acceptance of an AI agent seems to be shaped by its looks and “temperament"..
What can we do to make tourism more inclusive?
14/04/2026
An unexpected paradox: some non-disabled tourists stay away from accessible establishments… out of altruism.
Humanoid robots: from online shop window to the edge of reality
31/03/2026
When booking hotels online, internet users would prefer hyper-realistic robots.