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Last May, two PGE students at NEOMA won the final of the Business Case “How to build loyalty among GEN Z customers in luxury beauty” put forward by Parfums Christian Dior. As a reward, they were invited to the Château de la Colle Noire, home of the great couturier Christian Dior. The visit took place in October 2023 near Grasse in the Var region of France.  

A magical moment at the heart of the designer’s universe. They tell the story. 


 During these two unforgettable days, we immersed ourselves in the rich history of perfume. Exploring the International Perfume Museum, we discovered the fascinating evolution of perfumery, from Antiquity to the present day. It’s a journey back in time through which we discovered the complex art and cultural importance of perfume across civilisations.” Sara Bayuk 

Nikita Rathod DIOR NEOMA

It was an incredible experience, we felt very close to Christian Dior. I’m still amazed by the detail in every corner of the château… I am deeply inspired by his creativity, which is clearly visible and felt even after all these years.” Nikita Rathod