Ewan is Professor of Marketing at NEOMA Business School and his areas of specialisation include Branding, Communications, Services and Marketing Ethics. He has published a number of articles and book chapters with colleagues at Neoma B.S.and is particularly interested in pedagogical development and innovative learning techniques, including the challenges and opportunities posed by distance learning and the hybridization of the teaching and learning experience.

Ewan est également un partisan enthousiaste de la méthodologie d'enseignement basée sur des cas et il a écrit une série d'études de cas portant sur des entreprises, grandes ou petites, en France et au Royaume-Uni.

Ewan is also an enthusiastic proponent of the case-based teaching methodology and he has written a series of case studies focusing on business, both large and small, in France and the United Kingdom.

Ewan is the creator and Head of the M.Sc. Marketing French Excellence program in Rouen, where he is based and he has lectured in many countries, including France, Italy, China, Norway, Canada and the UK.