ANDRETTI Bernardo

Bernardo is an Assistant Professor of Marketing at NEOMA BS. He is also affiliated as anhonorary Research Associate at the Oxford Covid-19 Government Response Tracker (OxCGRT)at the Blavatnik School of Government, Oxford University. His primary research area is consumer psychology. Within this field, his research primarilyexplores the psychology of vulnerable consumers, examining how social hierarchies andeconomic inequality shape consumer perceptions and decision-making. More broadly, he alsoinvestigates the intersection of behavioural sciences and areas of social significance, includingsustainability and public health. Thus, his research agenda explores how social hierarchies andeconomic inequality shape consumer judgment and decision-making; how people think, feeland behave towards sustainable consumption; and how the use of marketing and behaviorscience tools can promote health. His work has been published in top-tier marketing (Journal ofMarketing, International Journal of Research in Marketing), psychology, public health, andgeneral environmental science journals.