ANDRETTI Bernardo

Marketing
Ph.D., Business Administration (Behavioral and Decision Sciences)

Bernardo is an Assistant Professor of Marketing at NEOMA BS. He is also a visiting scholar at Imperial Business School, and an honorary Research Associate at the Oxford Covid-19 Government Response Tracker (OxCGRT) at the University of Oxford. His primary research area is consumer psychology. Within this field, his research primarily explores the psychology of vulnerable consumers, examining how social hierarchies and economic inequality shape consumer perceptions and decision-making. More broadly, he also investigates the intersection of behavioural sciences and areas of social significance, including sustainability and public health. His research agenda explores (i) how social hierarchies and economic inequality shape consumer judgment and decision-making; (ii) how people think, feel and behave towards sustainable consumption; and (iii) how the use of marketing and behavior science tools can promote health. His work has been published in top-tier marketing (Journal of Marketing, International Journal of Research in Marketing), psychology (Nature Human Behaviour), public health (The Lancet Public Health), and general environmental science journals (Global Environmental Change, Climatic Change).

FURST, R., Y. VIEITES, B. ANDRETTI, "Unequal participation: How low socioeconomic status hinders political engagement", Journal of Experimental Social Psychology, July 2026, vol. 125, pp. 104922

DOI :10.1016/j.jesp.2026.104922

ANDRETTI, B., Y. VIEITES, L. ELMOR, E. B. ANDRADE, "How Socioeconomic Status Shapes Food Preferences and Perceptions", Journal of Marketing, November 2025, vol. 89, no. 6, pp. 33-56

DOI :10.1177/00222429241296048

ELMOR, L., G. A. RAMOS, Y. VIEITES, B. ANDRETTI, E. B. ANDRADE, "Environmental sustainability considerations (or lack thereof) in consumer decision making", International Journal of Research in Marketing, December 2025, vol. 42, no. 4, pp. 1203-1228

DOI :10.1016/j.ijresmar.2024.08.003

FURST, R., Y. VIEITES, B. ANDRETTI, "Unequal participation: How low socioeconomic status hinders political engagement", Journal of Experimental Social Psychology, July 2026, vol. 125, pp. 104922

DOI :10.1016/j.jesp.2026.104922

ANDRETTI, B., Y. VIEITES, L. ELMOR, E. B. ANDRADE, "How Socioeconomic Status Shapes Food Preferences and Perceptions", Journal of Marketing, November 2025, vol. 89, no. 6, pp. 33-56

DOI :10.1177/00222429241296048

ELMOR, L., G. A. RAMOS, Y. VIEITES, B. ANDRETTI, E. B. ANDRADE, "Environmental sustainability considerations (or lack thereof) in consumer decision making", International Journal of Research in Marketing, December 2025, vol. 42, no. 4, pp. 1203-1228

DOI :10.1016/j.ijresmar.2024.08.003

AKNIN, L., B. ANDRETTI, R. GOLDSZMIDT, J. HELLIWELL, A. PETHERICK, "Policy stringency and mental health during the COVID-19 pandemic: a longitudinal analysis of data from 15 countries", The Lancet Public Health, May 2022, vol. 7, no. 5, pp. e417-e426

DOI :10.1016/S2468-2667(22)00060-3