BURILLER Justine

Strategy & Entrepreneurship
MSc in Management

Justine Buriller is Assistant Professor in Sustainability and Entrepreneurship at NEOMA Business School. She holds a Ph.D. in Management from ESCP Business School and a Master in Management from EMLyon Business School.

She teaches Sustainability in Bachelor and Grande Ecole programmes.

Her research focuses on the tensions between economic growth and sustainability in entrepreneurship and business schools. Her approach is qualitative and interpretive, using interviews and visual methods to study narratives, representations, and imaginaries. Through her fieldwork in the sustainable fashion industry, she explores how entrepreneurs articulate firm growth with social and environmental goals. Her work has been published in Revue Française de Gestion and the British Journal of Management.

She regularly presents her research at international conferences such as the Academy of Management, EGOS, and RENT.

BURILLER, J., C. GARMANN JOHNSEN, "Less but better? Sustainable entrepreneurs’ sensemaking on growth in the fashion industry" in 85th Annual Meeting of the Academy of Management, 2025, Copenhagen
BUREAU, S., J. BURILLER, L. GABAY-MARIANI , F. CASCIOLI, "Growth trouble: Transforming academic identities to challenge the growth dogma. The potential of an art-based pedagogy." Positive Performativity Paper Development Workshop, organized by British Journal of Management. 2024, Online, United Kingdom
BURILLER, J., "Less but better? Entrepreneurs’ sensemaking on growth in the sustainable fashion industry" in RENT, 2024, Nantes

BURILLER, J., S. BUREAU, "Teaching the Anthropocene through imaginaries. The case of an art-based pedagogy", Revue Française de Gestion, March-April 2024, vol. 50, no. 315, pp. 207-225
BUREAU, S., J. BURILLER, "L’art contemporain, un langage et une méthode pour penser un futur improbable", The Conversation, October 2024

BURILLER, J., C. GARMANN JOHNSEN, "Less but better? Sustainable entrepreneurs’ sensemaking on growth in the fashion industry" in 85th Annual Meeting of the Academy of Management, 2025, Copenhagen
BURILLER, J., "Less but better? Entrepreneurs’ sensemaking on growth in the sustainable fashion industry" in RENT, 2024, Nantes
BUREAU, S., J. BURILLER, L. GABAY-MARIANI , F. CASCIOLI, "Growth trouble: Transforming academic identities to challenge the growth dogma. The potential of an art-based pedagogy" in Positive Performativity Paper Development Workshop, organized by British Journal of Management, 2024, Online
BURILLER, J., "Reimagining entrepreneurial growth. The case of entrepreneurs’ narratives in the sustainable fashion industry" in EGOS , Sub-theme 75: The Social Effects of Entrepreneurial Capitalism, 2024, Milano, Italy
BURILLER, J., "Degrowth entrepeneuring: emancipating from growth constraints" in ESEE-Degrowth International Conference, 2024, Pontevedra
BURILLER, J., "Less but better? Sustainable entrepreneurs’ sensemaking on growth in the fashion industry" in ESEE-Degrowth International Conference, 2024, Pontevedra
BURILLER, J., "“Degrowth entrepreneuring: the process of challenging the social imaginary of growth" in EGOS, 2023
BURILLER, J., S. BUREAU, "Questionner l'imaginaire de la croissance économique. Le cas de l'entrepreneuriat décroissant" in Atelier doctoral AIMS, 2023
BURILLER, J., S. BUREAU, "The potential of arts-based pedagogy to face imaginaries of the Anthropocene. A study in a Business School" in ISDRS International conference on Sustainability, Art and Courage, 2022
BURILLER, J., S. BUREAU, "De l’hyper-croissance à la décroissance : ou l’étendue du conflit des imaginaires. Le cas des formations en école de commerce »" in Workshop Macca (part of AIMS), 2022, Online

BUREAU, S., J. BURILLER, L. GABAY-MARIANI , F. CASCIOLI, "Growth trouble: Transforming academic identities to challenge the growth dogma. The potential of an art-based pedagogy." Positive Performativity Paper Development Workshop, organized by British Journal of Management. 2024, Online, United Kingdom
BURILLER, J., S. BUREAU, "De l’hyper-croissance à la décroissance : ou l’étendue du conflit des imaginaires. Le cas des formations en école de commerce" Workshop Organisations et sciences de gestion à l’épreuve de l’Anthropocène, organisé par la RFG, ESCP. 2022, Paris, France