CERTA Lydia Milly

PhD in Business and Management

Lydia Milly Certa is an Assistant Professor of Strategy and Entrepreneurship at NEOMA Business School. Her research focuses on responsible governance, political CSR, stakeholder engagement, and inclusion in multistakeholder decision-making processes aimed at addressing Grand Challenges such as climate change and sustainability transitions. She examines how organizations navigate stakeholder engagement failures, re-engagement strategies, and legitimacy-building in multistakeholder governance settings.

Recently, she worked on an ESRC-funded project on cultural entrepreneurship in the vegan meat market. Her research has been presented at leading academic conferences such as EGOS and the Academy of Management (AOM), and at prestigious PDWs such as the JMS 2024 PDW at Bayes Business School and the Centre for Sustainable Business PDW at King’s Business School (2025).

Lydia is part of several research centres and groups such as CSIM (University of Surrey), ETHOS (Bayes Business School), AOM ONE (communication team), and UNFCCC YOUNGO, and she is a Visiting Fellow at CoDE (University of Surrey). She is also part of the communication team of the Organization & Environment journal.

CERTA, L. M., "Constructing Entrepreneurial Authenticityunder Ideological Polarization:The Case of UK Vegan Protein Sector, Academy of Management symposium", 2026, United States Coauthorspresented
CERTA, L. M., "What happens to queer space when platforms change? The case of Trans communities on Twitter/X Author/s: Sasha Piccione | Lydia Milly Certa | Costanza Sartoris, EGOS 2026", 2026
CERTA, L. M., "AOM PDW 10484: Who Gets to Speak? Ownership, Openness, and Participation Dis/Empowering Effects on Social Media, Friday, July 25, 2025, 08:30 - 10:00 CEST (GMT+2)-", 2025, Denmark

CERTA, L. M., "Sartoris, Costanza and Certa, Lydia Milly and Piccione, Sasha, Organizing in a fluid social media sphere: the empowering and disempowering effects of ownership, openness, and stakeholder engagement through an affordance perspective (September 22, 2025). Venice School of Management - Department of Management Working Paper No. 7, Available at SSRN: https://ssrn.com/abstract=5534838 or http://dx.doi.org/10.2139/ssrn.5534838", Department of Management, Università Ca' Foscari Venezia Working Paper, 2025
JOACHIM, M., L. CERTA, I. CASTELLÓ, "Keeping the Fight Alive in Violent Online Contexts: Moral Energy Replenishment to Debunk Fake News", Academy of Management Proceedings, August 2024, vol. 2024, no. 1
CASTELLÓ, I., M. JOACHIM, E. COLLEONI, N. O'MEARA, L. CERTA, M. HARRACÁ, R. MAZZA, S. BRIGIDI, G. PARRY, "Fighting Fake News: Online Disinformation in Covid Times", The British Academy, 2022

CERTA, L. M., "What happens to queer space when platforms change? The case of Trans communities on Twitter/X Author/s: Sasha Piccione | Lydia Milly Certa | Costanza Sartoris, EGOS 2026", 2026
CERTA, L. M., "Trapped in Their Aspirations: Stakeholder Engagement Failure and the Case of UNFCCC COP26, Academy of Management Proceedings https://doi.org/10.5465/AMPROC.2025.215bp", University of Surrey, 2025
CERTA, L., I. CASTELLÓ, "Stakeholder inclusion: from a principle of governance to agonistic practice" in EGOS, 2024
CERTA, L., H. GOODING, S. MASSARO, G. NARCISO, L. VIENNAS, M. RICH, R. PARVIERO, "Stuck in the pollution trap: the relationship between the privatisation of public goods and environmental performance in local monopolies. A case study of the water industry in the UK" in EGOS 2024, 2024
CERTA, L., I. CASTELLÓ, "Organisational re-engagement work after stakeholder engagement failure" in EGOS, 2023

CERTA, L. M. - "Essays on the dark sides of stakeholder engagement: conflict, disengagement, and disinformation" - 2025

CERTA, L. M., "Constructing Entrepreneurial Authenticityunder Ideological Polarization:The Case of UK Vegan Protein Sector, Academy of Management symposium", 2026, United States Coauthorspresented
CERTA, L. M., "AOM PDW 10484: Who Gets to Speak? Ownership, Openness, and Participation Dis/Empowering Effects on Social Media, Friday, July 25, 2025, 08:30 - 10:00 CEST (GMT+2)-", 2025, Denmark
CERTA, L. M., "AOM PDW 13402: Step ONE: Starting Your Sustainability PhD Journey with ONE, Saturday, July 26, 2025", 2025, Denmark
CERTA, L. M., I. CASTELLÓ, G. NARCISO, "Organisational re-engagement work after stakeholder engagement failure CSR COMMUNICATION CONFERENCE 2024", 2024, United Kingdom
CERTA, L. M., M. JOACHIM, I. CASTELLÓ, "Keeping the fight alive in violent online contexts: energy replenishment rituals to debunk fake news CSR COMMUNICATION CONFERENCE 2024", 2024, United Kingdom Coauthorspresented