GORBATAI Andreea

Ph.D. in Organizational Behavior / Sociology

Andreea Gorbatai is an Associate Professor in the Strategy & Entrepreneurship Department at NEOMA Business School. She received her masters in Sociology from Harvard University, and her PhD in Organizational Behaviour from Harvard Business School. Prior to arriving at NEOMA, Dr. Gorbatai held full-time appointments at the University of California at Berkeley, in the Haas School of Business, and in Vlerick Business School, in Belgium.

Her research examines how technological systems such as digital platforms, high-tech work environments, and maker communities shape organizational behaviour, access to opportunity, and socio-economic mobility. Using a combination of experimental, computational, and qualitative methods, Dr Gorbatai studies how identity, social bias, and institutional dynamics influence evaluation processes, entrepreneurial outcomes, and participation in emerging forms of organizing work and economic exchanges. More broadly, her research highlights how seemingly neutral technologies actively reproduce or reconfigure inequality, with the goal of informing more inclusive and responsible organizational practices.

Her work has been published in top management and sociology outlets such as Organization Science, Organisation Studies, American Journal of Sociology and Harvard Business Review. Dr. Gorbatai is a member of the Academy of Management and the European Group for Organisation Studies. She has work experience in executive education with high-profile global audiences in Europe and North America, as well as management consulting and economic consulting work experience on strategy, mergers and acquisitions, antitrust, and intellectual property projects.

GORBATAI, A., "Rejected Job Offers for Diverse Employees and Subsequent Hiring Decisions" in ESADE in the GLEAD research seminar, 2025, Barcelona, Spain
DIOUN, C., V. PAMPHILE, A. GORBATAI, "‘Making it Easy to Do Hard Things’: How experts help novices perceive craft as accessible", Organization Studies, April 2025, vol. 46, no. 4, pp. 499-523
GORBATAI, A., R. WETZEL, "Clown State: An Art-Based Return to Bafflement, Innocence and Naivety in Social Science Research", Organization Studies, December 2025

DIOUN, C., V. PAMPHILE, A. GORBATAI, "‘Making it Easy to Do Hard Things’: How experts help novices perceive craft as accessible", Organization Studies, April 2025, vol. 46, no. 4, pp. 499-523
GORBATAI, A., R. WETZEL, "Clown State: An Art-Based Return to Bafflement, Innocence and Naivety in Social Science Research", Organization Studies, December 2025
BOROŞ, S., A. GORBATAI, "Walking the tight rope of DEI implementation: paradox mindset and emotional capabilities as preconditions for middle managers' success", Frontiers in Psychology, June 2024, vol. 15
GORBATAI, A., P. YOUNKIN, G. BURTCH, "Collateral Damage: The Relationship Between High-Salience Events and Variation in Racial Discrimination", Organization Science, November 2023, vol. 34, no. 6, pp. 2250-2271
GORBATAI, A., S. S. BOROS, K. K. ULLMAN, "Why Middle Managers Struggle to Implement DEI Strategies", Harvard Business Review, October 2022
GORBATAI, A., C. DIOUN, K. LASHLEY, "Making Space for Emotions: Empathy, Contagion, and Legitimacy’s Double-Edged Sword", Organization Science, January 2021, vol. 32, no. 1, pp. 42-63
GORBATAI, A., M. J. PISKORSKI, "Testing Coleman’s Social Norm Enforcement Mechanism: Evidence from Wikipedia", American Journal of Sociology, January 2017, vol. 122, no. 4, pp. 1183–1222

GORBATAI, A. - "Participant in the West Coast Research Symposium on Technology Entrepreneurship and the Doctoral Student Workshop (competitive)" - 2011, Seattle,WA, United States

SHAH, S., A. GORBATAI, "Structural Sampling: A Technique for Exposing Social Structure" in The Handbook of Qualitative Organizational Research., Peter Balan, Eva Balan-Vnuk, Mike Metcalfe, Noel Lindsay Eds, Routledge (Taylor and Francis), pp. 251–261, 2015

GORBATAI, A., "PDW Is HR putting all workers front and center? Crafting new avenues for diversity, equity and inclusion research and interventions" in Academy of Management Annual Conference, 2023, Boston, Italy
GORBATAI, A., "We Are All Made of Glitter: Emotional Contagion, Empathy, and Legitimacy’s Double-Edged Sword" in Academy of Management conference, 2019, Boston, United States
GORBATAI, A., "Racist on Tuesdays: The Relationship between High-salience Events and Variation in Discrimination" in - Academy of Management conference, 2018, Chicago, United States
GORBATAI, A., "Making the Makers: Events, Emotions, and Collective Identity in an Emerging Field" in European Group for Organization Studies, 2018, Tallinn, Estonia
GORBATAI, A., "Gender and the Language of Crowdfunding." in Academy of Management conference, 2015, Vancouver BC, Canada
GORBATAI, A., "Enchanted Exchanges: Evidence from Media Coverage of the Maker Movement. (now, Enchanting Fields)" in Academy of Management annual conference, 2014, Philadelphia, United States
GORBATAI, A., "Aligning Collective Production with Social Need: Evidence from Wikipedia." in Academy of Management Annual Meeting, 2011, San Antonio, TX, United States
GORBATAI, A., "Practicing Transcendental Leadership with Tango." in Academy of Management Annual Meeting, 2011, United States

GORBATAI, A. - "A Data-Driven Approach to DEI Success" - 2024, Brussels, Belgium
GORBATAI, A. - "Exploring the Interaction between AI and DEI" - 2024, den Bosch, Netherlands
GORBATAI, A. - "Linguistic Advantage: Gender and the Language of Crowdfunding" - 2019, Boston, United States
GORBATAI, A. - "Invited Keynote Address : Symbiotic Spaces: How Makerspaces Simultaneously Enable Exploration and Exploitation" - 2019, Barcelona, Spain
GORBATAI, A. - "Invited Keynote Address : Symbiotic Spaces: How Makerspaces Simultaneously Enable Exploration and Exploitation" - 2019, Barcelona, Spain
GORBATAI, A. - "Enchanted Exchanges: Evidence from Media Coverage of the Maker Movement. (now, Enchanting Fields)" - 2014, Washington, United States
GORBATAI, A. - "The Paradox of Novice Contributions in Collective Production: Evidence from Wikipedia." - 2014, Stanford, United States
GORBATAI, A. - "Online Education, Learning, and Communities of Production" - 2013, Berkeley, United States

GORBATAI, A., "Rejected Job Offers for Diverse Employees and Subsequent Hiring Decisions" in ESADE in the GLEAD research seminar, 2025, Barcelona, Spain
GORBATAI, A., "Rejected Job Offers for Diverse Employees and Subsequent Hiring Decisions" in in The Impact of Organizational Practices on Workplace Diversity and Inequality track, European Group for Organisation Studies, 2024, Milan, Italy
GORBATAI, A., "Harassment and Gendered Attrition in Academia" in European Group for Organisation Studies, 2023, Cagliari, Italy
GORBATAI, A., "Making It Easy to Do Hard Things: How experts help novices perceive craft as accessible" in European Group for Organisation Studies, 2023, Cagliari, Italy
GORBATAI, A., "Track Co-Chair for Fab Labs, Makerspaces and Coworking Spaces as Sites of Innovation" in R&D Management Conference, 2019, Paris, France
GORBATAI, A., "Linguistic Advantage: Gender and the Language of Crowdfunding" in IESE, 2018, Barcelona, Spain
GORBATAI, A., "Narrative Advantage: Gender and the Language of Crowdfunding" in Rotman School of Management, University of Toronto, 2017, Toronto, Canada
GORBATAI, A., "The Paradox of Novice Contributions in Collective Production: Evidence from Wikipedia" in Society for the Advancement of Socio-Economics, 2017, Lyon, France
GORBATAI, A., "Racist on Tuesdays: The Relationship between High-salience Events and Variation in Discrimination" in West Coast Research Symposium, 2017, Alberta, Canada
GORBATAI, A., "Racist on Tuesdays: The Relationship between High-salience Events and Variation in Discrimination" in Junior Organization Theory workshop, 2017, New Haven, United States
GORBATAI, A., "Racist on Tuesdays: The Relationship between High-salience Events and Variation in Discrimination" in European Group for Organization Studies, 2017, Copenhagen, Denmark
GORBATAI, A., "What is the Crowd Worth? The Role of Social Influence in Crowdfunding" in American Sociological Association conference, 2016, Seattle, United States
GORBATAI, A., "Exogenous Shocks, Emotions, and the Bitcoin Market Emergence" in Economic Sociology conference, Kellogg School of Management, 2016, Evanston, United States
GORBATAI, A., "Exogenous Shocks, Emotions, and the Bitcoin Market Emergence" in European Group for Organizational Studies, 2016, Naples, Italy
GORBATAI, A., "Exogenous Shocks, Emotions, and the Bitcoin Market Emergence" in Society for the Advancement of Socio-Economics, 2016, Berkeley, United States
GORBATAI, A., "Gender and the Language of Crowdfunding" in Collective Intelligence conference, NYU Stern, 2016, New York City, United States
GORBATAI, A., "Gender and the Language of Crowdfunding." in West Coast Research Symposium, 2015, Seattle, United States
GORBATAI, A., "Gender and the Language of Crowdfunding." in American Sociological Association Conference, 2015, Chicago, United States
GORBATAI, A., "Gender and the Language of Crowdfunding." in European Group for Organizational Studies, 2015, Athens, Greece
GORBATAI, A., "Rewarding Organizational Novelty in New Markets." in European Group for Organizational Studies, 2015, Athens, Greece
GORBATAI, A., "Rewarding Organizational Novelty in New Markets." in Academy of Management conference, 2015, Vancouver BC, Canada
GORBATAI, A., "What is the Crowd Worth? The Role of Social Influence in Crowdfunding." in Collective Intelligence Conference. Santa Clara University, 2015, Santa Clara, United States
GORBATAI, A., "What is New about ‘Openness’? Implications for Value Creation and Value Capture." in OMT/TIM Panel participant at Academy of Management Conference, 2015, Vancouver BC, Canada
GORBATAI, A., "Enchanted Exchanges: Evidence from Media Coverage of the Maker Movement. (now, Enchanting Fields)" in American Sociological Association (ASA) meeting,, 2014, San Francisco, United States
GORBATAI, A., "Enchanted Exchanges: Evidence from Media Coverage of the Maker Movement. (now, Enchanting Fields)" in Score International Conference on Organizing Markets, 2014, Stockholm, Sweden
GORBATAI, A., "Enchanted Exchanges: Evidence from Media Coverage of the Maker Movement. (now, Enchanting Fields)" in American Sociological Association (ASA) meeting, 2014, San Francisco, United States
GORBATAI, A., "Enchanted Exchanges: Evidence from Media Coverage of the Maker Movement. (now, Enchanting Fields)" in European Group for Organizational Studies, 2014, Rotterdam, Netherlands
GORBATAI, A., "Enchanted Exchanges: Evidence from Media Coverage of the Maker Movement. (now, Enchanting Fields)" in Ateliers des Possibles, 2014, Paris, France
GORBATAI, A., "Symbiotic Spaces: How Makerspaces Simultaneously Enable Exploration and Exploitation (now, Situated Generalized Exchange)." in Academy of Management, 2014, Philadelphia, United States
GORBATAI, A., "Symbiotic Spaces: How Makerspaces Simultaneously Enable Exploration and Exploitation (now, Situated Generalized Exchange)." in European Group for Organizational Studies, 2014, Rotterdam, Netherlands
GORBATAI, A., "Symbiotic Spaces: How Makerspaces Simultaneously Enable Exploration and Exploitation (now, Situated Generalized Exchange)." in Ateliers des Possibles,, 2014, Paris, France
GORBATAI, A., "Aligning Collective Production with Social Need: Evidence from Wikipedia." in American Sociological Association Annual Meeting,, 2011, Las Vegas, United States
GORBATAI, A., M. J. PISKORSKI, "Testing Coleman’s Social Norm Enforcement Mechanism: Evidence from Wikipedia." in Economics of Information Technology and Digitization workshop, National Bureau of Economic Research, 2011, Cambridge, MA, United States
GORBATAI, A., "The Surprising Role of Novice Contributors in Social Production." in HBS workshop on Work, Organizations and Markets, 2011, United States
GORBATAI, A., "The Surprising Role of Novice Contributors in Social Production." in INSNA conference, 2010, Lago di Garda, Italy

GORBATAI, A., "Enchanting Fields: Collective Events and Emotion as Value-Amplifiers during Field Emergence and Institutionalization." Santa Clara University, Management Department. 2015, Santa Clara, United States
GORBATAI, A., "Gender and the Language of Crowdfunding." Junior Organizational Theorists workshop. 2014, Berkeley, United States
GORBATAI, A., "Enchanted Exchanges: Evidence from Media Coverage of the Maker Movement. (now, Enchanting Fields)" New York University, Stern School of Management. 2014, New York, United States
GORBATAI, A., "Junior Organization Theorists workshop" University of Chicago. 2013, Chicago, United States
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." Stanford University, Management Science and Engineering. 2012, Stanford, California, United States
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." IESE Barcelona. 2012, Madrid, Spain
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." INSEAD Paris. 2012, Singapore, Singapore
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." University of Toronto, Rotman School of Business. 2012, Toronto, Canada
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." Dartmouth College, Tuck School of Business. 2012, Hanover, United States
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." University of Pennsylvania, Wharton School of Business. 2012, Pennsylvania, United States
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." London Business School. 2012, London, United Kingdom
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." HEC Paris. 2012, Paris, France
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." University of Chicago, Booth School of Business. 2011, Chicago, United States
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." MIT, Center for Collective Intelligence. 2011, Cambridge, Massachusetts, United States
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." University of Southern California. 2011, Southern California, United States
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." Harvard-MIT Economic Sociology Seminar. 2011, Harvard, United States
GORBATAI, A., "Aligning Collective Production with Demand: Evidence from Wikipedia." HBS workshop on Work, Organizations and Markets. 2011, Havard, United States
GORBATAI, A., "The Surprising Role of Novice Contributors in Social Production." Naval Postgraduate School. 2010, Monterrey, CA, United States