LEANDRO Julio César

Marketing
PhD in Marketing

Julio Leandro is an Assistant Professor in Marketing at NEOMA Business School. He holds a Ph.D. in Marketing from FGV EAESP and was a visiting scholar at the University of Melbourne.

His research examines how financialization shapes everyday consumer life, with a particular focus on borrowing, debt, and financial vulnerability. Drawing on a socio-cultural and interpretivist perspective, it explores the symbolic and relational consequences of financial practices.

His work has been published in the Journal of Consumer Research, the Journal of Business Research, and the International Journal of Consumer Studies. He has spent the past three years as an Assistant Professor of Marketing at Mackenzie Presbyterian University (Brazil). He has taught a wide range of marketing courses at both undergraduate and graduate levels, including marketing strategy, branding, services marketing, digital marketing, and behavioral economics.

LEANDRO, J., D. BOTELHO, "From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)", Journal of Consumer Research, April 2026, vol. 52, no. 6, pp. 1149-1171

DOI : 10.1093/jcr/ucaf026

LEANDRO, J., D. BOTELHO, "“From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" in Association for Consumer Research Latin America 2025, 2025, Sao Paulo
LEANDRO, J., D. BOTELHO, "From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" in Macromarketing Conference 2025, 2025, Rio de Janeiro

LEANDRO, J., D. BOTELHO, "From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)", Journal of Consumer Research, April 2026, vol. 52, no. 6, pp. 1149-1171

DOI : 10.1093/jcr/ucaf026

LEANDRO, J., D. BOTELHO, "Consumer over-indebtedness: A review and future research agenda", Journal of Business Research, June 2022, vol. 145, pp. 535-551

DOI : 10.1016/j.jbusres.2022.03.023

SANDES, F. S., J. LEANDRO, P. BOAVENTURA, A. F. DA SILVA JUNIOR, "I do not own a car any more: An analysis of possessions’ disposal and changes in consumers’ identities", International Journal of Consumer Studies, September 2019, vol. 43, no. 5, pp. 446-456

DOI : 10.1111/ijcs.12524

LEANDRO, J., L. GONZALEZ, "Desafios da educação financeira", GVexecutivo, December 2018, vol. 17, no. 6, pp. 12-15

DOI : 10.12660/gvexec.v17n6.2018.77786

LEANDRO, J. - "Consumer Over-indebtedness -Discipline: Financial Inclusion, Prof. Lauro Gonzalez at Fundação Getúlio Vargas (FGV-EASP" - 2025, Sao Paulo, Brazil

LEANDRO, J., D. BOTELHO, "“From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" in Association for Consumer Research Latin America 2025, 2025, Sao Paulo
LEANDRO, J., D. BOTELHO, "From Attachment to Aversion: Consumers’ Perspectives on Consumer-Brand Relationship Deterioration" in Macromarketing Conference 2025, 2025, Rio de Janeiro
LEANDRO, J., F. S. SANDES, "The motivations, barriers, and the role of brands in second-hand product consumption" in 50th European Marketing Academy Annual Conference (EMAC), 2021, Madrid
SANDES, F. S., J. LEANDRO, "Sustainability as a runner-up in second-hand product buying behavior" in 13th Latin American Retail and Consumption Conference (CLAV), 2020, São Paulo
BOTELHO, D., J. LEANDRO, "The Dynamics of Consumers’ Over-Indebtedness" in 53rd Association for Consumer Research International Conference (ACR), 2019, Atlanta
LEANDRO, J., D. BOTELHO, "Exploring the motivations and barriers for second-hand product consumption" in Global Fashion Management Conference (GFMC), 2019, Paris
SANDES, F. S., J. LEANDRO, P. BOAVENTURA, A. F. DA SILVA JUNIOR, "“I Do Not Own a Car Anymore: The Case of Car Disposition and Changes in Consumers Identities" in XLII National Association of Postgraduate Studies and Research in Administration Meeting (EnANPAD- ANPAD), 2018, Curitiba
LEANDRO, J., "The Dynamics of Consumer Over-indebtedness" in 2nd Meeting Culture and Consumption Brazil (CCB), PUC-RIO, 2018, Rio de Janeiro
SANDES, F. S., J. LEANDRO, "Exploring the Motivations and Barriers for Second-Hand Product Consumption" in 31st Annual British Academy of Management Conference (BAM), 2017, University of Warwick
BOAVENTURA, P., A. F. DA SILVA JUNIOR, F. S. SANDES, J. LEANDRO, "A Life without a Car: Drivers, Re-significances and New Behaviors" in 10th Latin American Retail and Consumption Conference (CLAV), 2017, Sao Paulo
SANDES, F. S., J. LEANDRO, "Exploring the Motivations and Barriers for Second-Hand Product Consumption" in 9th Latin American Retail and Consumption Conference (CLAV), 2016, São Paulo