LECERF Clara
Clara Lecerf is an Assistant Professor in Marketing whose background combines academic teaching with extensive international industry experience.
Over the past decade, she has taught marketing at institutions including Sorbonne University Abu Dhabi in the UAE and ESCP Europe. Drawing on nearly twenty years of experience in global marketing roles at leading luxury groups such as LVMH and Kering, as well as her current collaboration with Luxurynsight, an AI-powered data platform, her work bridges academic inquiry and industry practice.
Her research lies at the intersection of cultural branding, luxury studies, and the hyperconnected, increasingly polarized international environment in which brands operate. She examines how branding practices evolve across heterogeneous audiences and how luxury brands co-create value and shape cultural influence across diverse market contexts.
Through this work, Clara aims to advance marketing theory while contributing to managerial understanding of contemporary luxury branding.