LU Lijue
PhD in Business
Lijue is an Assistant Professor in the Information Systems, Supply Chain Management & Decision Support department at NEOMA Business School. She earned her PhD in Business from Universitat de Barcelona, where she was part of the research group "Game Theory and Assignment Markets". Lijue has a multidisciplinary background and her research focuses on decision science in business and management, with interests in Operations Management, Supply Chain Management and Coordination. Lijue’s work has been presented at international conferences and published in scientific journals such as European Journal of Operational Research and Journal of the Operational Research Society. Lijue also serves as an ad hoc reviewer for journals including Annals of Operations Research, Socio-Economic Planning Sciences, Operations Research Letters, among others.
LU, L., "Dynamic Promotion Planning in Live Streaming Commerce" DEM Lunch Seminar, University of Luxembourg, Department of Economics and Management. 2026, Luxembourg
LU, L., "Dynamic Promotion Planning in Live Streaming Commerce" in Qingdao Workshop on Game Theory and Optimization, 2026, Qingdao, China
LU, L., "Dynamic Promotion Planning in Live Streaming Commerce" in The 24th Conference of the International Federation of Operational Research Societies, 2026, Vienna, Austria
LU, L., F. BEN ABDELAZIZ, "The role of socially responsible firms and government subsidies in the sustainability transition: A multi-objective game", Energy Economics, March 2026, vol. 155, pp. 109198
LU, L., H. JALALI, M. MENEZES, "An efficient algorithm for large-scale dynamic assortment planning problems", European Journal of Operational Research, September 2025, vol. 330, no. 1, pp. 72-83
LU, L., M. MENEZES, "Supply chain vertical competition and product proliferation under different power structures", International Journal of Production Economics, January 2024, vol. 267, pp. 109097
LU, L., J. NAVAS, "Advertising and quality improving strategies in a supply chain when facing potential crises", European Journal of Operational Research, February 2021, vol. 288, no. 3, pp. 839-851
LU, L., J. NAVAS, "Lanchester duopoly model revisited: Advertising competition under time inconsistent preferences", Journal of the Operational Research Society, September 2020, pp. 1-17
LU, L., J. MARÍN-SOLANO, J. NAVAS, "An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management", European Journal of Operational Research, November 2019, vol. 279, no. 1, pp. 211-224
LU, L., "Supply chain vertical competition and product proliferation" in Encyclopedia in Operations Management., Mozart Menezes Ed., Elsevier, pp. 607–615, 2026
LU, L., "Sustainable Dual-Channel Competition: Strategic Implications of Service-Driven Environmental Externalities" in Game Theory in Economics and Management., Francisco Cabo, Salma Karray, Simon Pierre Sigué Eds, Springer International Publishing, 2026
LU, L., "Dynamic Promotion Planning in Live Streaming Commerce" in Qingdao Workshop on Game Theory and Optimization, 2026, Qingdao, China
LU, L., "Dynamic Promotion Planning in Live Streaming Commerce" in The 24th Conference of the International Federation of Operational Research Societies, 2026, Vienna, Austria
LU, L., "Dynamic Promotion Planning in Live Streaming Commerce" in 21st International Symposium on Dynamic Games and Applications, 2026, Istanbul, Turkey
LU, L., F. CABO, J. NAVAS, "Green channel competition with positional externalities: a differential game approach" in 21st International Symposium on Dynamic Games and Applications, 2026, Istanbul, Turkey Coauthorspresented
LU, L., "Supply Chain Resilience: Inventory Buffer & Demand Management" in POMS International Conference in China, 2025, Danzhou, China
LU, L., "Dynamic Promotion Planning in Live Streaming Commerce" in 4th Workshop on Dynamic Games and Applications, 2025, Paris, France
LU, L., "Building resilience: a dynamic approach" in 33rd European Conference on Operational Research, 2024, Copenhagen, Denmark
LU, L., W. CAO, "Managing Random Events and Ambiguity in Supply Chain Decision-Making" in 20th International Symposium on Dynamic Games and Applications, 2024, Valladolid, Spain
LU, L., W. CAO, "Managing Random Events and Ambiguity in Supply Chain Decision-Making" in 3rd Workshop on Dynamic Games and Applications, 2024, Paris, France
LU, L., "Building resilience: a dynamic approach" in 13th ISDG Workshop, 2023, Naples, Italy
LU, L., "Building resilience: a dynamic approach" in POMS2023 International Conference, 2023, Paris, France
LU, L., M. MENEZES, "Product variety under cost uncertainty and information asymmetry" in POMS2023 International Conference, 2023, Paris, France
LU, L., H. JALALI, M. MENEZES, "Introducing an efficient heuristic for the dynamic assortment planning problem" in POMS2023 International Conference Operations Management and United Nation’s Sustainable Development Goals, 2023, Paris, France
JALALI, H., L. LU, M. MENEZES, "A heuristic for large-scale dynamic assortment planning problem" in 6th Meeting of the EWG Retail Operations, 2023, Stockholm, Sweden
LU, L., E. PARILINA, G. ZACCOUR, "Investment in Abatement Capacity when Consumers Value the Environmental Performance of the Supply Chain" in Workshop on Dynamic Games and Applications, LEMMA (Université Paris‑Panthéon‑Assas), CRED, GERAD, and the Chair in Game Theory and Management (HEC Montréal), 2023, Paris, France
LU, L., "Dynamic Pricing and Advertising with Reference Price Effect When Envisioning Product-recall Crisis" in Workshop on Dynamic Games and Applications, 2022, Paris, France
LU, L., "Supply Chain Vertical Competition and Product Proliferation under Different Power Structures" in Dynamics of Socio Economic Systems conference, 2022, Rouen, France
LU, L., "Dynamic Pricing and Advertising with Reference Price Effect When Envisioning Product-recall Crisis" in 19th International Symposium on Dynamic Games and Applications, 2022, Porto, Portugal
LU, L., "Product Proliferation in Supply Chain Management under Different Power Structures" in RESILIENT NETWORKS: POMS International Conference, 2022, Budapest, Hungary
JALALI, H., L. LU, M. MENEZES, "Product Proliferation, End of Season Inventory, and the Firm's Operating Performance" in DYSES - NEOMA Business School, 2022, Rouen, France
LU, L., "Product Proliferation and Supply Chain Games" in 31st European Conference on Operational Research, 2021, Athens, Greece
LU, L., "Advertising and Quality Improving Strategies in a Marketing Channel When Facing Potential Crisis" in 2019 2nd Catalan Economic Society Conference, 2019, Barcelona, Spain
LU, L., "Advertising and Quality Improving Strategies in a Marketing Channel When Facing Potential Crisis" in 2018 18th International Symposium on Dynamic Games and Applications, 2018, France
LU, L., "Aggregation of Time Preferences in a Cooperative Advertising Differential Game" in La Red Española de Elección Social, 2017, Barcelona, Spain
LU, L., "Time-Consistent Equilibria in Cooperative Advertising in Supply Chain Management" in International Society of Dynamic Games – China Chapter: Conference on Dynamic Games and Game Theoretic Analysis, 2017, Ningbo, China
LU, L., "Time-Consistent Equilibria in Cooperative Advertising in Supply Chain Management" in 11th International Society of Dynamic Games Workshop, 2017, Warsaw, Poland
LU, L., "Optimal Dynamic Advertising Under Time Inconsistent Preferences" in 17th International Symposium on Dynamic Games and Applications (presented by coauthor), 2016, Urbino, Italy
LU, L., "Dynamic Promotion Planning in Live Streaming Commerce" DEM Lunch Seminar, University of Luxembourg, Department of Economics and Management. 2026, Luxembourg
LU, L., E. PARILINA, G. ZACCOUR, "Investment in Abatement Capacity when Consumers Value the Environmental Performance of the Supply Chain" Dynamic Games and Applications Seminar, GERAD Groupe d'études et de recherche en analyse des décisions. 2025, Online, Canada
JALALI, H., L. LU, M. MENEZES, "Introducing an efficient heuristic for the dynamic assortment planning problem" Distinguished Speakers Series Area of Excellence The Complexity Advantage. 2023, Paris, France
LU, L., "Product Proliferation and Supply Chain Games" Distinguished Speakers Series online NEOMA Business School. 2021, Online, France
LU, L., "Advertising and Quality Improving Strategies in a Supply Chain When Facing Potential Crises" Dynamic Games and Applications Seminar online GERAD (Group for Research in Decision Analysis). 2020, Online, Canada