MARVAL Moyra
PhD in Management (specialized in Strategy and Entrepreneurship)
Moyra Marval is an Assistant Professor of Strategy and Entrepreneurship at NEOMA Business School. She holds a Ph.D. from ESCP Business School and Université Pantheón-Sorbonne in France. She also has an MBA from IE Business School (Spain), and a Bachelor Degree in Industrial Engineering. Moyra’s research looks at organizations that provide entrepreneurial support to startups such as incubators and accelerators. She is particularly interested in contexts where large firms and startups collaborate to innovate, and in how tensions emerging from those collaborations might be managed. She is also interested in entrepreneurial well-being and entrepreneurial support at the intersection of work and life. She is part of the leadership team of the "Future of Work" Area of Research Excellence. Moyra presents her research regularly at various international conferences including Babson, Strategic Management Society, EGOS, RENT and EURAM. At NEOMA Business School, Moyra teaches Strategy, Entrepreneurship, and Innovation courses. Before her PhD., Moyra worked as a Strategy Consultant advising clients from the energy, healthcare, and financial sectors.
MARVAL, M., "Entrepreneurial Support at the Work–Life Nexus: The Case of Coliving Spaces for Entrepreneurs" in Health in Entrepreneurship Research Forum, 2026, Paris, France
MARVAL, M., K. MESSEGHEM, "Building Legitimacy in the Shadow of the Sponsor: How Corporate Accelerators Manage Legitimacy Spillovers" in RENT Conference, 2026, Antwerp, Belgium
MARVAL, M., K. MESSEGHEM, "Micro-foundations of entrepreneurial ecosystems: How coliving spaces contribute to individual-level support at the work-life nexus of entrepreneurs" in Entrepreneurial Ecosystems Research School Conference, 2025, Lyon, France
MARVAL, M., R. MAUER, "Les transformations des accélérateurs corporate et leur influence sur les interactions grande entreprise-startup pour l’innovation ouverte", Innovations - Revue d'Economie et de Management de l'Innovation/Journal of Innovation Economics and Management, January 2025, no. 76
MARVAL, M., "International Linkages between Entrepreneurial Ecosystems: Understanding the Role of Corporate Accelerators", Small Business Economics, October 2025, vol. 65, pp. 1407-1426
MARVAL, M., S. NIESCHKE, "How Do European Corporate Accelerators Select the Startups They Support?", Revue de l'Entrepreneuriat, January 2023, vol. 22, no. 1, pp. 57-83
KUPP, M., M.MARVAL, P.BORCHERS, "Corporate accelerators: fostering innovation while bringing together startups and large firms", Journal of Business Strategy, November 2017, vol. 38, no. 6, pp. 47-53
DOI : 10.1108/JBS-12-2016-0145
BORCHERS, P., M.KUPP, M.MARVAL, "The role of incubators and accelerators to support digital transformation - insights from theory and practice" in Digital Leadership: Erfolgreiches Führen in Zeiten der Digital Economy., Thorsten Petry Ed., Haufe Lexware, 2019
MARVAL, M., K. MESSEGHEM, "Building Legitimacy in the Shadow of the Sponsor: How Corporate Accelerators Manage Legitimacy Spillovers" in RENT Conference, 2026, Antwerp, Belgium
MARVAL, M., "Managing (il)legitimacy spillovers: The case of corporate accelerators" in EGOS Colloquium: European Group of Organization Studies, 2025, Athens, Greece
MARVAL, M., "Managing legitimacy spillovers in entrepreneurial support organizations: The case of corporate accelerators" in Congrès de l'AEI (Académie de l'Entrepreneuriat et l'Innovation), 2025, Aix-en-Provence, France
MARVAL, M., "Responding to institutional complexity in corporate venturing contexts: A dynamic perspective" in 39th EGOS Colloquim, 2023, Cagliari, Italy
MARVAL, M., "Entrepreneurial Ecosystems’ Interconnections: The Role of Corporate Accelerators" in R&D Management Conference, 2023, Sevilla, Spain
MARVAL, M., S. NIESCHKE, "How do sharks select ventures? The case of corporate accelerators" in EURAM Conference, 2022, Winterthur, Switzerland
MARVAL, M., "Understanding strategies to manage institutional complexity: The case of corporate accelerators in AIMS Conference, online", 2020
MARVAL, M., "The Transformation of Corporate Accelerators: An Institutional Perspective" in 36th EGOS Colloquium (European Group of Organizational Studies), Online", 2020
MARVAL, M., "Uncovering Practice Dynamics of Corporate Accelerators: A Process Perspective." in RENT Conference, 2019, Berlin, Germany
MARVAL, M., "Uncovering Practice Dynamics of Corporate Accelerators and Their Role in Open Innovation" in R&D Management Conference, 2019, Paris, France
MARVAL, M., M.KUPP, "Managing Collaborative Innovation: The Case of Corporate Accelerators" in Abbé Gregoire Innovation Days, 2018, Paris, France
MARVAL, M., "A Look into Corporate Effectuation Through Corporate Accelerator Programs" in Frontiers of Entrepreneurship Research - Babson College Entrepreneurship Research Conference Proceedings, 2017, Norman, United States
MARVAL, M., M.KUPP, R.MAUER, "Enabling Collaboration Between Large Firms and Startups: The Case of Corporate Accelerators." in Strategic Management Society Annual Conference, 2017, Houston, United States
MARVAL, M., M.KUPP, "A Tricky Balancing Act: The Issue of Goal Alignment in Corporate Accelerators" in Babson College Entrepreneurship Research Conference, 2016, Bodø, Norway
MARVAL, M., "Coopeting to Innovate: The Case of Corporate Accelerators" in Strategic Management Society Special Conference, 2016, Rome, Italy
MARVAL, M., J.FENDT, "Accelerating Open Innovation: A Stakeholder Approach" in ICSB Annual Conference, 2015, Dubai, United Arab Emirates
MARVAL, M., "Entrepreneurial Support at the Work–Life Nexus: The Case of Coliving Spaces for Entrepreneurs" in Health in Entrepreneurship Research Forum, 2026, Paris, France
MARVAL, M., K. MESSEGHEM, "Micro-foundations of entrepreneurial ecosystems: How coliving spaces contribute to individual-level support at the work-life nexus of entrepreneurs" in Entrepreneurial Ecosystems Research School Conference, 2025, Lyon, France
MARVAL, M., "Creating Working & Living Hubs for Hybrid Lifestyles" in Coliving Conference (for practionners), 2025, Barcelona, Spain
MARVAL, M., R. VALADAO, "Escaping the Corporate Shadow or Embracing It? Managing legitimacy spillovers in new organizations sponsored by corporations" in Annual Organizational Legitimacy Workshop, 2025, Lyon, France
MARVAL, M., "Exogenous Linkages Between EEs and the Role of Corporate Accelerators" in Entrepreneurial Ecosystems Research Conference - Spring School, 2024, Stuttgart, Germany
MARVAL, M., R. VALADAO, "How dinosaurs turned into chameleons: Understanding responses to institutional complexity in corporate accelerators" in Paper Development Workshop in Organization Studies and Theory, 2024, Barcelona, Spain
MARVAL, M., "SRF Scholars dissertation presentations" in Strategic Management Society Annual Conference, 2018, Paris, France