SARACEVIC Selma
PhD in Economics and Social Sciences
Selma Saracevic is an Assistant Professor of Marketing at Neoma Business School.
She is currently a Postdoctoral Researcher at Copenhagen Business School and holds a PhD in International Marketing Management from WU Vienna.
Her research focuses on social responsibility and service innovation, particularly consumer misbehavior, brand activism, and vulnerability in service contexts.
SARACEVIC, S., B. B. SCHLEGELMILCH, "From Motivation to Outcome: A Structured Narrative Review of the Literature on Corporate Activism", Journal of Business Research, January 2026, vol. 202
SARACEVIC, S., B. B. SCHLEGELMILCH, "Activist Brand Perceptions: Conceptualization, Scale Development and Validation.", Journal of Business Research, July 2024, vol. 180
SARACEVIC, S., T. TONG WU, B. B. SCHLEGELMILCH, "How Normative Appeals Influence Pro- Environmental Behavior: The Role of Individualism and Collectivism", Journal of Cleaner Production, April 2022, vol. 344
SARACEVIC, S., B. B. SCHLEGELMILCH, "From Motivation to Outcome: A Structured Narrative Review of the Literature on Corporate Activism", Journal of Business Research, January 2026, vol. 202
SARACEVIC, S., B. B. SCHLEGELMILCH, "Activist Brand Perceptions: Conceptualization, Scale Development and Validation.", Journal of Business Research, July 2024, vol. 180
SARACEVIC, S., T. TONG WU, B. B. SCHLEGELMILCH, "How Normative Appeals Influence Pro- Environmental Behavior: The Role of Individualism and Collectivism", Journal of Cleaner Production, April 2022, vol. 344
KOLBL, Ž., S. SARACEVIC, "Identifikacija porabnikov z blagovno znamko: vloga porabnikove potrebe po edinstvenosti in vloga porabniških stereotipov", Economic and Business Review, December 2020, vol. 22, no. 4
DOI : 10.15458/2335-4216.1030