YEGORYAN Nariné
Dr.rer.pol. Business Administration
Narine Yegoryan is an Assistant Professor of Marketing at NEOMA Business School. Prior to joining NEOMA, she was a Postdoctoral Research Assistant at Humboldt University Berlin, where she also obtained her doctoral degree, and was a member of CRC "Rationality and Competition," funded by the German Research Foundation (DFG).
Her research examines how behavioral biases affect consumer choices, how to measure and accommodate them in models of choice, and what this means for firms' decisions and choice architecture. Her work focuses on consumer inattention in purchase decisions, information transparency and disclosure, and penalty fees in subscription pricing.
BLITS, J., N. YEGORYAN, T. MANDLER, A. BURMESTER, "Speaking of Sustainability... The Triple Bottom Line in Firm-and User-Generated Content", Schmalenbach Journal of Business Research , September 2025, vol. 77, pp. 557–584
DOWLING, K., D. GUHL, D. KLAPPER, M. SPANN, L. STICH, N. YEGORYAN, "Behavioral biases in marketing", Journal of the Academy of Marketing Science, May 2020, vol. 48, no. 3, pp. 449-477
YEGORYAN, N., D. GUHL, D. KLAPPER, "Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis", Journal of Business Research, April 2020, vol. 111, pp. 290-304
BLITS, J., N. YEGORYAN, T. MANDLER, A. BURMESTER, "Speaking of Sustainability... The Triple Bottom Line in Firm-and User-Generated Content", Schmalenbach Journal of Business Research , September 2025, vol. 77, pp. 557–584
DOWLING, K., D. GUHL, D. KLAPPER, M. SPANN, L. STICH, N. YEGORYAN, "Behavioral biases in marketing", Journal of the Academy of Marketing Science, May 2020, vol. 48, no. 3, pp. 449-477
YEGORYAN, N., D. GUHL, D. KLAPPER, "Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis", Journal of Business Research, April 2020, vol. 111, pp. 290-304