YEGORYAN Nariné

Nariné Yegoryan is an Assistant Professor in the Marketing Department at NEOMA and is a
member of the Collaborative Research Center “Rationality and Competition,” funded by the
German Research Foundation (DFG).
She earned her Ph.D. in Business Administration from Humboldt University.
Her research lies at the intersection of quantitative marketing and behavioral economics. She
explores how inattention, information transparency, and behavioral biases shape consumer
decision-making—particularly in digital environments—and approaches accommodating these in
models of choice. Her work has been published in the Journal of the Academy of Marketing
Science and the Journal of Business Research.
She has taught a variety courses at Humboldt University Berlin, as well as a Customer Analytics
course at the American University of Armenia. As a strong advocate of knowledge dissemination
in developing countries, She has participated in summer schools in Cuba and Armenia, and cofounded
an educational platform launched by Armenian economists to help improve higher
education in Armenia.