Wenyan Yin is an Assistant Professor of Marketing at NEOMA Business School. She received her Ph.D. in Marketing from LeBow College of Business at Drexel University. Her research mainly focuses on three topics: new technology in marketing, consumer well-being, and Word-of-Mouth. She is particularly interested in examining how new technology could enhance consumer well-being, such as healthy eating and financial planning. She has chaired symposia and presented her work at major academic conferences such as ACR, SCP, and AMTP. She also contributes to the research community as a reviewer for journals such as Service Science.