Programme presentation
This Master of Science (MSc) trains multi-skilled experts to develop and implement communication strategies and adapt to new challenges in their profession: digital transformation, globalisation, etc.
After more than fifteen years of existence, the programme has a large network of alumni holding important positions in agencies and with advertisers that our graduates can count on for support.
It is made up of twelve specific modules that gradually introduce all of the necessary stages for implementing a corporate communications strategy.
Three continuous, cross-functional modules complete the curriculum: : methodology of the professional thesis, shape your career, agency project.
A network that you can count on throughout your career!
5 good reasons to join the programme
*The proportion of courses taught in English may vary from year to year.
Head of programme
Become a multifaceted expert capable of defining, managing and deploying integrated communication strategies.
Co-head of programme
Meet us at fairs
Programme objectives
The programme is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with communications. The programme gives students the opportunity to master communications in a 360° approach while embracing the digital transformation. This programme trains communications experts who work in advertising and different communications agencies.
Skill sets
RNCP title: Manager communication d’entreprise (file no. 37012)
This programme enables students to:
- Define the corporate communications strategy
- Manage and deploy the communication strategy for the brand or product
- Manage the company’s reputation / e-reputation with internal and external targets
- Manage the human resources dedicated to corporate communication
This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).
Programme highlights
Google Analytics and Google Ads
The classes prepare students for obtaining these certifications that validate the understanding of the fundamental principles of web analytics and on-line advertising.
Photoshop
Training that aims to develop visual-creation expertise.
Simbound simulation
This simulation offers students the chance to step into a company’s shoes and develop their digital communications strategy.
Creativity and Visual Design
Training in creativity techniques and DTP tools (Photoshop) as part of a partnership with a design school.
Cross-Border Project
Throughout the year, organised as if they worked in a Junior Agency, the students develop the communication strategy of a real advertiser. This project will lead them to collaborate with senior art directors in a creative workshop and to defend their project before a jury.
Conference on new communications challenges
Conferences are organised throughout the year on the new challenges of communication.
Coding School
As part of a course module on UX Design, students prototype a web solution and develop it after being trained in the basics of web programming through the NEOMA coding platform.
Adapted programme for high-level athletes and artists
High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.
Masters Dissertation
The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc
Evaluation procedures
The programme is recognised through a dual validation:
- Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
- A masters dissertation: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor
At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Corporate Communication Manager degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
The part-time format allows you to remain at your company and promotes your entry and development in the professional world
Targeted professions
- Communications director
- Digital communications project manager
- Events manager
- Public relations officer
- Social media manager
- Strategic planner
- Advertising manager
- Communications consultant
Our students positioned in companies
Students from the class of 2023 have professionalisation contracts in companies such as:
BA&SH – CHANEL COORDINATION – COMPAGNIE FIGAROMEDIAS – GROUPE CANAL+ SA – HÔTEL PARTICULIER MONTMARTRE – MAISONS DU MONDE – MOET HENNESSY – PUBLICIS MEDIA – SERVICES MARKETING DIVERSIFIES – VEOLIA ENVIRONNEMENT
Performance indicators
74%
Satisfaction rating
on instruction1
1,5 months
Average time taken
for job search2
98%
Employment rate
at 6 months2
100%
Graduation rate3
Sources: 1 Course Evaluations 2021-2022 | 2 Graduate Employment Survey average 2020-2022 | 3 Jury 2020-2021
Eligibility
This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.
| Entry level | Year 1 | Year 2 | Degree |
|---|---|---|---|
|
Part-Time Master of Science | Master of Science / Level-7 RNCP certification | |
| After a three-year Bachelor’s degree | Preparatory Year | Part-Time Master of Science | Master of Science / Level-7 RNCP certification |
*apart from internship and work/study contract.
Nationals of the European Community as well as international students aged under 25 years old and who have been residing in France for at least 12 months are eligible for this programme.
This programme is accessible to people with disability.
Apply
1st step: Application
You need to fill out the application online.
You must include the required documents:
- CV
- Two letters of recommendation
- Marks from your last two academic years
- Level of English*
*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test.
The selection jury will decide on an applicant’s admissibility after reviewing their application.
The applications must be finalised no later than 10 days before the date of the interview.
2nd stage: Admission tests
Applicants deemed admissible after review of their applications then have a motivation interview.
Definitive admission is communicated to each candidate within 7 days of the date of the motivation interview. Application fee: 100 €
Calendar
Motivational interviews take place once or twice a month from December to September. The schedule of admission session dates for the 2023 school year is the following :
- Thursday, June 15th 2023
- Thursday, June 29th 2023
Latest news
For more information, contact our international team:
Katie FISHER
Promotion & Recruitment Manager
katie.fisher@neoma-bs.fr +33 3 26 77 47 22 LinkedIn Make an appointment
Fatoumata KABA
Promotion & Recruitment Manager
fatoumata.kaba@neoma-bs.fr + 33 (0)1 73 06 98 00 LinkedIn
Make an appointment
