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MSc International Business Development

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Programme presentation

Today’s international markets are characterized by increasing levels of competition, vulnerability, uncertainty, complexity and ambiguity. These trends influence effectiveness of international business development and consequently business success.

To address these issues, firms are increasingly searching for graduates with expertise in international business development.

The general aim of this MSc programme is to develop effective business development professionals.

To this end, this MSc draws on state-of-the-art business development theory and enables students to practice and apply it to identify and address real-life business development opportunities and challenges.

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !

Good reasons to join the programme

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Learn international business development knowledge and methodologies from scholars and professionals.

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Become an effective business development professional.

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Learn how to establish and maintain strong relationships with profitable customers.

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Understand business development in an international context.

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Turn theory into practice with real-life case studies, simulations and role-playing.

Branko Božič

Head of programme

Developing international business development professionals able to identify and capitalize on international business opportunities, overcome challenges, and drive growth.

Programme objectives

The general aim of this MSc programme is to develop knowledgeable, effective business development professionals.

This course was designed to:

  • Provide students with contemporary business development theory.
  • Enable students to apply evidence-based business development knowledge to real-life business opportunities and challenges.
  • Enable student to create value for customers and other stakeholders.
  • Develop internationally competitive business developers.

Skill sets

The programme MSc International Business Development, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

  • Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
  • Conduct a scientific study and issue a recommendation
  • Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

EXPERIENCE-BASED, IMMERSIVE APPROACH

The MSc International Business Development incorporates multiple pedagogical methods. These include role-playing, real-life case studies, reflective learning, simulations, professional presentations and teamwork exercises taught by sales academics and professionals.

PROFESSIONAL EXPERIENCE (4 TO 6 MONTHS)

This programme provides the opportunity to apply sales theory to real-life sales problems in companies.

Students are free to do their internship in France or abroad, subject to approval by the internship director and based on its relevance to the MSc programme and course content.

Discover the 2-year MSc option, the extended course that makes a Master’s degree accessible to students holding a 3-year bachelor’s degree!

Students holding a 3-year bachelor’s degree may pursue this Master of Science in two years by joining our 12-month International Pre-Master programme. To find out more about the programme and its advantages, click on the link below.

2-Year MSc Option

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc International Business Development is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Targeted professions

Various sales and business development positions, including:

  • Sales Executive
  • Sales Manager
  • Sales Director
  • International Business Developer
  • Account Manager
  • Key Account Executive
  • International Marketing Manager

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

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Admissions

The MSc International Business Development welcomes students from a wide range of degrees including general management, economics, sciences, business, engineering, and architecture, who are willing and able to take up complex challenges.

Admissions Requirements

1-year course:

  • Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
  • Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

  • Completion of a 3-year Bachelor’s degree (Open to all backgrounds)

Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees : €100

2-Year MSc Option

Discover the 2-year MSc option, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Marina Bastounis

“Open up your professional horizons and reach for an MSc from a top French Business School”

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

  • Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
  • Guarantee success at the MSc level by laying the ground during the Pre-Master year
  • Open up professional horizons by switching to a new field of study
  • Overview the main areas of knowledge included in an undergraduate business degree

Courses

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

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    Apply for an MSc degree in a field that is different from your undergraduate degree

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    Integrate and adapt to the study methods of a top French business school before starting your MSc degree

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    Obtain academic qualifications necessary to integrate an MSc degree

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    Gain professional experience with two internships in two years

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    Build an international mind-set and cross-cultural communication skills

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.

For more information, contact our international team:

Min WU

South East Asia

International Promotion and Admissions Manager

+33 2 32 82 17 76 LinkedIn Make an appointment

Mariceli BLIN

Africa & Middle East

International Promotion and Admissions Manager

+ 33 2 32 82 58 55 LinkedIn Make an appointment

Xiaotong POIRREE

Eastern Europe & Central Asia

International Promotion and Admissions Manager

+33 2 32 82 17 40 LinkedIn Make an appointment

Anya Angélica CÁRDENAS

Latin America
Sihem BRIKCI

Sihem BRIKCI

Western Europe, USA & Canada

International Promotion and Admissions Manager

(+33) 3 26 77 88 60 images Make an appointment

Practical information

  • Format:

    Full time

  • Duration:

    1-year course: 15 months
    2-year course: 12 months (year 1) + 15 months (year 2)

  • Tuition fees:

    1-year course: €17,300
    2-year course: €27,000

  • Campus:

    Rouen

  • Teaching language:

    English

  • Course start date:

    October 2023

  • Entry level:

    1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
    2-year course: 3-year Bachelor’s degree

  • Degree awarded:

    Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 35116, Advanced degree in international management

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Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      1-year course: 15 months
      2-year course: 12 months (year 1) + 15 months (year 2)

    • Tuition fees:

      1€

    • Campus:

      Rouen

    • Teaching language:

      English

    • Course start date:

      October 2023

    • Entry level:

      1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
      2-year course: 3-year Bachelor’s degree

    • Degree awarded:

      Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 35116, Advanced degree in international management