MSc International Business Development

Programme objectives

The general aim of this MSc programme is to develop knowledgeable, effective business development professionals.

This course was designed to:

• Provide students with contemporary business development theory.
• Enable students to apply evidence-based business development knowledge to real-life business opportunities and challenges.
• Enable student to create value for customers and other stakeholders.
• Develop internationally competitive business developers.

Skill sets

The programme MSc International Business Development, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

Experience-based, immersive approach

The MSc International Business Development incorporates multiple pedagogical methods. These include role-playing, real-life case studies, reflective learning, simulations, professional presentations and teamwork exercises taught by sales academics and professionals.

Professional experience (4 to 6 months)

This programme provides the opportunity to apply sales theory to real-life sales problems in companies.

Students are free to do their internship in France or abroad, subject to approval by the internship director and based on its relevance to the MSc programme and course content.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Discover the 2-year MSc option, the extended course that makes a Master’s degree accessible to students holding a 3-year bachelor’s degree!

Students holding a 3-year bachelor’s degree may pursue this Master of Science in two years by joining our 12-month International Pre-Master programme. To find out more about the programme and its advantages, click on the link below.

2-Year MSc Option

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc International Business Development is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Targeted professions

Various sales and business development positions, including:

• Sales Executive
• Sales Manager
• International Business Developer
• Account Manager
• Key Account Executive
• International Marketing Manager

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Performance indicators

85%

Satisfaction rating
on instruction¹

N/A

Average time taken
for job search²

N/A

Employment rate
at 6 months²

N/A

Graduation rate³

Sources: ¹ Course Evaluations 2021-2022 | ² Graduate Employment Survey average 2020-2022 | ³ Jury 2020-2021

Admissions Requirements

1-year course:

• Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
• Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

• Completion of a 3-year Bachelor’s degree (Open to all backgrounds)

Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Admissions process

• Complete the online application: apply.neoma-bs.fr
• Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
• Candidates who meet the admissions requirements will be asked to complete a deferred interview
• Admissions results are sent by email within two weeks of the interview.

Application fee: €100

Admissions calendar

Applications are accepted on a rolling basis, from September 2023 with a final deadline for submissions in mid-July 2024. Applicants will be informed of the admission jury’s decision two weeks following the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

The MSc International Business Development welcomes students from a wide range of degrees including general management, economics, sciences, business, engineering, and architecture, who are willing and able to take up complex challenges.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

2-Year MSc Option

Discover the 2-year MSc option, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in non-business-related fields. This first year of study in the International Pre-Master provides an overview of the core areas of business studies and culminates with the selected Master of Science in the second year. Please indicate your preferred Master of Science programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees for profiles missing qualifications for direct entry
• Guarantee success at the MSc level by laying strong foundations during the Pre-Master year
• Diversify career orientation by switching to a new field of specialisation
• Overview the main areas of knowledge included in an undergraduate business degree

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme, the programme participants have to validate 60 ECTS credits.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Professional experience

The two-year programme includes two mandatory professional experience, one at the end of the International Pre-Master year (min 4 months) and one at the end of the MSc year (min 6 months). Professional experiences can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

5 good reasons to join the programme

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

Access a Master of Science degree in a field that is different from your undergraduate degree.

Familiarise yourself with and adapt to the pace and rigour of studies at a top French business school before starting your Master of Science.

Obtain the necessary academic qualifications to enter a Master of Science programme.

Gain professional experience through two internships in two years.

Develop an international outlook and cross-cultural communication skills.

Marina BASTOUNIS

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.