MSc International Business Development

Programme objectives

The general aim of this MSc programme is to develop knowledgeable, effective business development professionals.

This course was designed to:

• Provide students with contemporary business development theory.
• Enable students to apply evidence-based business development knowledge to real-life business opportunities and challenges.
• Enable student to create value for customers and other stakeholders.
• Develop internationally competitive business developers.

Skill sets

The programme MSc International Business Development, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

Programme highlights

EXPERIENCE-BASED, IMMERSIVE APPROACH

The MSc International Business Development incorporates multiple pedagogical methods. These include role-playing, real-life case studies, reflective learning, simulations, professional presentations and teamwork exercises taught by sales academics and professionals.

PROFESSIONAL EXPERIENCE (4 TO 6 MONTHS)

This programme provides the opportunity to apply sales theory to real-life sales problems in companies.

Students are free to do their internship in France or abroad, subject to approval by the internship director and based on its relevance to the MSc programme and course content.

Discover the 2-year MSc option, the extended course that makes a Master’s degree accessible to students holding a 3-year bachelor’s degree!

Students holding a 3-year bachelor’s degree may pursue this Master of Science in two years by joining our 12-month International Pre-Master programme. To find out more about the programme and its advantages, click on the link below.

2-Year MSc Option

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI – MSc International Business Development is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Targeted professions

Various sales and business development positions, including:

• Sales Executive
• Sales Manager
• Sales Director
• International Business Developer
• Account Manager
• Key Account Executive
• International Marketing Manager

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Performance indicators

Admissions

The MSc International Business Development welcomes students from a wide range of degrees including general management, economics, sciences, business, engineering, and architecture, who are willing and able to take up complex challenges.

Admissions Requirements

1-year course:

• Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
• Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

• Completion of a 3-year Bachelor’s degree (Open to all backgrounds)

Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Calendar

Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Admission is decided on the application to be filled out online.

Application fees : €100

2-Year MSc Option

Discover the 2-year MSc option, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
• Guarantee success at the MSc level by laying the ground during the Pre-Master year
• Open up professional horizons by switching to a new field of study
• Overview the main areas of knowledge included in an undergraduate business degree

Courses

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.