Testimonial

What first attracted me to the Specialised Master’s in Marketing and Data Analytics was the diversity of the programme: a strong balance between technical skills, business understanding, and the development of soft skills. 

I particularly appreciated meeting guest speakers from a wide range of major companies, which allowed me to discover different environments and very diverse applications of data. The many group projects were just as valuable: they gave me the opportunity to work on real-life cases while developing my project management skills—an essential aspect of data-related roles. 

Today, the customer-centric approach taught in the programme directly resonates with my responsibilities as a Business & Data Analyst within the Quality Department at Volvo Trucks. My role perfectly reflects the programme’s teachings: conducting technical analyses, using a variety of tools, collaborating with stakeholders from diverse areas of expertise, all while keeping the customer at the heart of every decision.