Testimonial

What led me to pursue the Specialised Master’s in Marketing and Data Analytics was my desire to complement my academic background with a programme strongly rooted in real-world experience and focused on employability. The apprenticeship format was a key factor, enabling me to join a large international group and grow within a stimulating environment offering real mobility opportunities. 

The hands-on projects, along with the high quality of professors and guest speakers from the professional world, were also decisive. The programme’s #1 ranking and strong reputation, in my view, reflect the relevance of its curriculum—at the forefront of data technologies—covering a broad spectrum from data engineering to marketing-driven analytics. What I appreciated most, and what helped me progress the most—beyond the pace and richness of the programme—were the projects carried out with major organizations such as TF1 and Club Med. These experiences allowed us to tackle real challenges faced by large companies and broaden our perspective beyond the scope of our own organisations. I also valued access to numerous differentiating certifications (AWS, Microsoft, Google, Dataiku, Databricks) as well as the DataCamp platform, which enabled me to strengthen my profile at my own pace.

Currently based in New York, I hold a position as Lead Data & Products for CRM. My scope covers the strategy for acquiring, leveraging, and activating consumer data across all our brands (launching digital marketing campaigns, integrating new tools, implementing new processes, etc.), as well as segmentation and audience creation, brand awareness initiatives, and a major transformation project involving the implementation of a Customer Data Platform (CDP).