The digital transformation of companies is underway and its impact is felt at all levels of every company. The managers of these companies are now aware of the importance of developing digital tools and how this development provides a better response to their customers. Consumers today are changing in an omni-channel context, and this far-reaching change has given rise to new rules to the game among the different players. The customer path has grown more complex, pushing companies to rethink their experience concepts.
Possessing solid control over available data has become one of the major challenges in this digital transformation, requiring the creation of a real data culture in the centre of customer relations. This data culture involves a data-driven approach used to organise data in order to better assess consumers.
This new paradigm aims to offer brands the ability to analyse diverse data available through smart recommendations so they can strengthen customer relations. These upheavals in the sector point to the need of marketing teams to possess new analytical skills, which are highly sought by companies.
5 good reasons to join the programme
The analytical skills used for marketing that are acquired in this Specialised Master are perfectly matched to the skills that companies expect their employees to possess.
Programme recognised as being among the best in its field of expertise: No. 1 in France (2022 Eduniversal Ranking of Best Masters, AM and MBA).
A training programme that combines marketing, technology and data for marketing decision-makers ready to meet the challenges of the digital transformation.
Close collaboration with the most advanced companies in database usage: IBM, SAS, Microsoft, Tableau, etc.
A work-linked training programme that boosts entry in the professional world and tuition funding assured through professionalisation contracts.
Intelligence Data & Performance Marketing
The programme sits at the junction between marketing, technology and predictive approaches. It is designed to train experts who can integrate data analysis to provide an optimised customer experience.
The programme’s objective is to enable students to:
- Master analytical methods that employ a perspective involving the smart usage of data in order to solve current marketing problems.
- Develop a data-driven culture so they can incorporate a customer culture into the company.
- Master data extraction and analysis through the use of the right tools (SQL, PYTHON, R).
- Guide, measure, adjust offers and customer relations (Decision optimisation through data visualisation).
- Define the KPIs and manage the marketing budget.
This Specialised Master is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with marketing and data analysis. Its part-time schedule is compatible with professional activity.
This programme enables students to:
- Develop a customer-centric marketing strategy in a data-driven environment
- Analyse massive data to monitor the implementation of the customer-centric marketing strategy
- Conquer and/or develop customer loyalty through a CRM tool
- Design tools to visualise customer relationship performance
- Manage the financial and human resources dedicated to customer relations
This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).
CROSS-FUNCTIONAL BUSINESS CASE
At the end of the programme, students will work on a multi-day business case. The objective of this project is to respond to a marketing problem while using all of the skills acquired in the programme (from data recovery to marketing recommendations).
Over the previous three years, we have collaborated with Converteo, Numberly and, most recently, Dentsu.
HACKATHON WITH DATAIKU, FRENCH UNICORN OF DATA ANALYSIS
The students of the Advanced Masters (AM) Marketing and Data Analytics end the year with a Hackathon with Dataiku, a French unicorn specialising in Data Science. During three intensive days, students become Data Analyst. They learn to master the Dataiku DSS tool, an integrated development platform intended for data professionals which allows data to be efficiently converted into predictions. During this competition, the students put into practice their knowledge acquired during the course; they demonstrate their analytical skills, thus serving the company by solving a concrete case through the use of data. Do you wish to know more about it? Read here
ULTRA-CONNECTED COMPANY TOURS
The PwC Delta Room combines cutting-edge technology and design and promotes collaborative work through intuitive technology. The students used the Delta Room during a business game focused on the importance of data and the securing of company information systems.
The IBM Client Center Paris offers the experience of innovative solutions in digital transformation projects through data management. In the past, students attended the conference “The learning company: intelligent, collective, enhanced” derived from a study conducted with EBG (Electronic Business Group), the main French think tank on digital innovation for the past twenty years.
The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.
The programme is recognised through a dual validation:
- Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
- A professional thesis: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tuto
At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Customer Relationship Manager degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
The part-time format allows you to remain at your company and promotes your entry and development in the professional world.
Sources: 2020 young graduate employment survey
Hiring rate in less than six months: 100%
Gross average salary: €48 250 /year
- Business Analyst
- Data & web analyst
- Data/BI Analyst
- Data Analyst
- CRM Project Manager
- Marketing Project Manager and Data Analyst
- Web Analyst
- Data Manager
- Traffic manager
- Data Visualisation and Decision-Making Aid Manager for Revenue Management et Pricing
- Data Architect
- Market Data Officer
- Product Data Analyst
Our students positioned in companies
Students from the class of 2022 have professionalisation contracts in the companies :
AD’S UP CONSULTING – AIGLE – AIR LIQUIDE – AKZONOBEL DECORATIVE PAINTS – ALD – ANTALIS – ARKEA DIRECT BANK – ARMADA – BUTAGAZ – BEL – BNP PARIBAS – BPCE -BUSINESS AT WORK – CARTESIA EDUCATION – CFEB SISLEY – CHANEL – COCACOLA – COGEDIM GESTION – COLIBRI – COLORZ – CONVERTEO – DATA LEGAL DRIVE – DEEPKI – DIGITAL CLASSIFIEDS – ELEVATE – ENGIE – EPSILON – FNAC DARTY – GAN PREVOYANCE – HENKEL – TECHNOLOGIES – HEPPNER – KAUFMAN & BROAD – LA POSTE – L’OREAL – SO – MOËT HENNESSY – NEXITY – NEXT RADIO TV – NUMBERLY – PRIMONIAL INGENIERIE & DEVELOPPEMENT – RATP DEVELOPPEMENT – SAINT-GOBAIN – SANOFI – SFCE – SFR GROUPE ALTICE – SNCF – SOCIETE GENERALE – STARDUST MEDIA AND COMMUNICATION – SUEZ RV FRANCE – TF1 – THE IDEALL – TL CONSULTING – TOTAL – VALLOUREC TUBES – VEEPEE – VERISURE – VOLKSWAGEN BANK …
(out of 5)
Average job search time (month)
Insertion rate at 6 months
Three minutes to apply to the Specialised Master – advice from Coline Berthier, Sales & Recruitment Manager
This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.
We accept applications from students holding one of the following diplomas :
- Engineering degree accredited by the « Commission des Titres d’Ingénieur » (CTI list)
- Degree from a Management School accredited to deliver the national « Grade de Master » (CEFDG list)
- Postgraduate degree accredited by university authorities (DEA, DESS, Master’s degree, etc.) or a professional Master diploma
- 4-year Bachelor’s degree or equivalent, for students with at least three years of professional experience (apart from internship and work/study contract)
- Level-7 RNCP certification
- International degree equivalent to the required French degrees noted above
This programme is accessible to people with disability.
1st step: Application
You need to fill out the application online.
You must include the required documents:
- Two letters of recommendation
- Marks from your last two academic years
- Level of English*
*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test.
The selection jury will decide on an applicant’s admissibility after reviewing their application.
The applications must be finalised no later than ten days before the date of the interview.
2nd stage: Admission tests
Applicants deemed admissible after review of their applications then have a motivation interview.
Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.
Motivational interviews take place once or twice a month from January to July.
The schedule of admission session dates for the 2023 school year will be published later.
The final admission is communicated to each candidate within 7 days of the date of the motivation interview.
Application fee: 100 €
1 st rank
Eduniversal ranking 2022 of the best Masters, AM and MBA - Digital Marketing et Data Analytics category