MSc Marketing

Concentration tracks

Programme objectives

The objective of the MSc in Marketing is to prepare candidates to thrive in the diverse field of international marketing.  Graduates will be equipped with the knowledge and skills to have impact, effect change and deliver results in a field characterised by constant transformation.

Upon completion of the programme, students will be able to:

• Master the fundamentals of the key areas of marketing
• Analyse data and draw key insights in order to design and implement successful marketing strategies
• Draw from a strong toolkit of soft and hard skills to excel in the fast-paced digital realm

Skill sets

The MSc Marketing programme, awarding a higher education degree in international management (DESSMI), provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s managerial position

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Experience-based, immersive approach

This Master of Science uses several innovative teaching methods applied to the marketing sector while also relying on active participation from marketing professionals and professors. The MSc Marketing combines academic lectures with active learning, including real-life case studies, guest speakers and team-based activities.

Partnerships

Many courses within the MSc Marketing are conducted in partnership with companies that are industry experts, incorporating professional lectures and case studies based on current business issues. Some partnerships are long term while others are based on a year-by-year agreement.

Examples of past partners include: Nielsen, GFK, Ferrero, PepsiCo, Ogilvy, Publicis Sapient, Havas Media, among others.

Digital certifications

Throughout the course, candidates will be able to train for and obtain key industry certifications that will help them stand out from the crowd on the job market post-graduation.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Evaluation methods

Students are evaluated in two distinct ways:

• For the DESSMI diploma: By validating the various course assessments.
• For the RNCP level 7 certification: By validating the key competency requirements.

If certain courses or modules have not be validated and therefore the credits not obtained, the student may re-sit the evaluation during the periods set up for this purpose.

• • Percentage of students sitting final examinations* : 100%
  • Graduation rate* : 100%

Source : ^*PV de jury de l’année 2022-2023

Targeted professions

NEOMA Business School’s MSc Marketing can open the door to a number of future careers, such as:

• Brand Manager
• Community Manager
• Content Manager
• Customer Relationship Manager
• Marketing Manager
• Marketing Strategist
• Product Manager
• Project Manager
• Social Media Manager
• Web Traffic Manager

Professional experience

The professional experience required to be awarded the MSc Marketing diploma is an essential opportunity to apply the theoretical and practical skills learned during the first two semesters in a professional environment. Students are free to complete their experience as a 4-to-6 internship in France or abroad, a permanent contract job or the creation of a new business or start-up in France or abroad.

Performance indicators

100%

Professional immersion¹

< 1 month

Average time to secure employment²

100%

Employment rate at 6 months

98%

Percentage of graduates entering targeted professions³

Sources: ¹ Course data 2022-2023 | ² Graduate Employment Survey 2021 & 2022 | ³ Graduate Survey 2022

Admissions Requirements

1-year course:

• Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
• Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

• Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
• Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Admissions process

• Complete the online application: apply.neoma-bs.fr
• Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
• Candidates who meet the admissions requirements will be asked to complete a deferred interview
• Admissions results are sent by email within two weeks of the interview.

Application fee : €100

Admissions calendar

Applications are accepted on a rolling basis, from September 2023 with a final deadline for submissions in mid-July 2024. Applicants will be informed of the admission jury’s decision two weeks following the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

Candidates should demonstrate interest in investing in a future career in marketing via certifications, courses, etc. They should have at minimum an introductory knowledge of marketing and some notions of business.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

2-Year MSc Option

Sharpen your skills

Marina Bastounis

“Open up your professional horizons and reach for an MSc from a top French Business School”

Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
• Guarantee success at the MSc level by laying the ground during the Pre-Master year
• Open up professional horizons by switching to a new field of study
• Overview the main areas of knowledge included in an undergraduate business degree

Courses

Professional experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Why join this programme?

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.

5 good reasons to join the programme

Apply for an MSc degree in a field that is different from your undergraduate degree

Integrate and adapt to the study methods of a top French business school before starting your MSc degree

Obtain academic qualifications necessary to integrate an MSc degree

Gain professional experience with two internships in two years

Build an international mind-set and cross-cultural communication skills

Stories

Anqi YANG

2013-14

The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL

2013-14

After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.