MSc Marketing

Concentration tracks

Programme objectives

The MSc Marketing aims to equip graduates with the necessary skills and expertise to make an impact, effect change and deliver results in all realms of marketing.

Upon completion of this programme, graduates will be able to:

• Master the fundamentals of the key areas of marketing.
• Analyse data and draw key insights in order to design and implement successful marketing strategies.
• Draw from a strong toolkit of soft and hard skills to excel in the fast-paced digital realm.

Skill sets

The MSc Marketing programme, awarding an advanced higher education degree in international management (DESSMI), provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and formulate a recommendation
• Develop ethical leadership abilities to strengthen one’s managerial posture

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Acquire a 360° view of marketing and boost your leadership

Develop strategic thinking, data analysis, digital experience and ethical considerations in your approach to marketing thanks to in-depth, focused courses addressing key areas of marketing. Engage during a leadership seminar and strengthen your negotiation and leadership skills.

Partnerships

Many courses within the MSc Marketing are conducted in partnership with companies that are industry experts, incorporating professional lectures and case studies based on current business issues. Some partnerships are long term while others are based on a year-by-year agreement.

Examples of past partners include: Nielsen, GFK, Ferrero, PepsiCo, Ogilvy, Publicis Sapient, Havas Media, among others.

Learn from academic and professional marketing experts

This Master of Science uses several innovative teaching methods applied to the marketing sector while also relying on active participation from marketing professionals and professors. NEOMA’s Marketing Department specialises in innovative research on topics such as consumer behaviour, marketing strategy, social media analytics, innovation and branding strategy in highly regarded journals in the field.

Professional experience (4-to-6 months)

The programme includes an internship or other practical experience (fixed-term contract, permanent contract, business start-up, etc.) where theories and skills are applied in a professional environment. Students are free to complete their professional experience in France or abroad, subject to approval by the internship director and based on its relevance to the programme and course content.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

To learn more about the MSc Marketing in detail, please download the programme brochure.

Evaluation methods

The programme is validated in two ways:

• Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
• Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the course and after validation of the ECTS for each year of training, the Level 7 DESSMI – MSc Marketing diploma is awarded to participants.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

• Percentage of students sitting final examinations* : 100%
• Graduation rate* : 100%

Source : ^*Degree Rewarding Committee Report for the 2022-2023 year

Take your career to the next level:

In today’s competitive landscape, companies are seeking marketing professionals with comprehensive understanding of global marketing strategies and management, as well as specific marketing expertise.

The MSc Marketing equips future marketers to lead innovative, impactful marketing projects by providing cutting-edge knowledge, practical skills, and specialised expertise tailored to the dynamic needs of the global marketplace.

The programme prepares students according to their chosen track for careers in digital marketing, brand management, luxury marketing, market research, or strategic marketing roles across industries.

Targeted professions

Performance indicators

100%

Professional immersion¹

< 1 month

Average time to secure employment²

100%

Employment rate at 6 months

98%

Percentage of graduates entering targeted professions³

Sources: ¹ Course data 2022-2023 | ² Graduate Employment Survey 2021 & 2022 | ³ Graduate Survey 2022

Admissions Requirements

1-year course:

• Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
• Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

• Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
• Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Admissions process

• Complete the online application: apply.neoma-bs.fr
• Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
• Candidates who meet the admissions requirements will be asked to complete a deferred interview
• Admissions results are sent by email within two weeks of the interview.

Application fee : €100

Admissions calendar

Applications are accepted on a rolling basis, from September with a final deadline for submissions in mid-July. Applicants will be informed of the admission jury’s decision within two weeks of the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

Candidates should demonstrate interest in investing in a future career in marketing via certifications, courses, etc. They should have at minimum an introductory knowledge of marketing and some notions of business.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

2-Year MSc Option

Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Programme overview

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.

This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.

Please indicate your preferred Master of Science programme when preparing your application.

Programme strengths

Build the academic foundations and skillset to access NEOMA’s Master of Science programmes

Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty

Develop your skills in independent, critical thinking and effective communication

Empower your career trajectory thanks to career & personal development workshops

Gain professional experience through a 4-to-6-month internship in your first or second year

Evaluation procedures

The programme is validated in two ways:

• Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
• Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the programme, participants must validate 60 ECTS credits.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

Professional experience

A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.

Marina Bastounis

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.

Stories

Anqi YANG
2013-14

The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL
2013-14

After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.