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WEBINAR | Masters of Science - Find your expertise! | Tuesday June 18 at 2 PM

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MSc Marketing

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COMBINE A GLOBAL PERSPECTIVE IN MARKETING WITH STRONG EXPERTISE

Programme presentation

The MSc Marketing is a full-time Master of Science programme taught in English that offers deep insight into marketing.

The programme aims to prepare students for diverse marketing career, in the current international marketplace characterised by radical digital change.

This Master of Science covers the main fields of the latest marketing expertise, combining academic knowledge with the experience of professional experts sharing real-life business examples.

Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products and services.

The MSc Marketing consists of a core programme and a concentration track. The core programme aims to provide students with a global and strategic foundation in marketing, while the concentration track endows them with expertise in one of the three following fields:

Your MSc in 2 years!

If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !

5 reasons to join the programme

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Develop a broad and masterful understanding of marketing issues while also building strategic and specific knowledge via a choice of concentration.

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Build deep critical and analytical skills in the various areas of marketing

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Use your skills to acquire key industry certifications and qualifications

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Kickstart your career and become a key player in international marketing

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Benefit from NEOMA Business School’s powerful professional network

Concentration tracks

The concentration tracks offered within this Master of Science programme will allow candidates to add a specialisation of excellence in precise areas of marketing:

International Brand Management Track

The International Brand Management track prepares students for a diverse and international career in marketing and brand management in a fast-changing digital environment.

Digital & Data Marketing Track

The Digital & Data Marketing track aims to train students in up-to-date digital marketing techniques and give them the ability to adapt in a rapidly changing international business world.

Luxury Marketing Track

The Luxury Marketing track prepares students for solid, successful careers in the luxury industry. It is designed to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills.

Programme objectives

The objective of the MSc in Marketing is to prepare candidates to thrive in the diverse field of international marketing.  Graduates will be equipped with the knowledge and skills to have impact, effect change and deliver results in a field characterised by constant transformation.

Upon completion of the programme, students will be able to:

  • Master the fundamentals of the key areas of marketing
  • Analyse data and draw key insights in order to design and implement successful marketing strategies
  • Draw from a strong toolkit of soft and hard skills to excel in the fast-paced digital realm

Skill sets

The MSc Marketing programme, awarding a higher education degree in international management (DESSMI), provides the skills to:

  • Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
  • Conduct a scientific study and issue a recommendation
  • Develop ethical leadership abilities to strengthen one’s managerial position

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Experience-based, immersive approach

This Master of Science uses several innovative teaching methods applied to the marketing sector while also relying on active participation from marketing professionals and professors. The MSc Marketing combines academic lectures with active learning, including real-life case studies, guest speakers and team-based activities.

Partnerships

Many courses within the MSc Marketing are conducted in partnership with companies that are industry experts, incorporating professional lectures and case studies based on current business issues. Some partnerships are long term while others are based on a year-by-year agreement.

Examples of past partners include: Nielsen, GFK, Ferrero, PepsiCo, Ogilvy, Publicis Sapient, Havas Media, among others.

Digital certifications

Throughout the course, candidates will be able to train for and obtain key industry certifications that will help them stand out from the crowd on the job market post-graduation.

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Evaluation methods

Students are evaluated in two distinct ways:

  • For the DESSMI diploma: By validating the various course assessments.
  • For the RNCP level 7 certification: By validating the key competency requirements.

If certain courses or modules have not be validated and therefore the credits not obtained, the student may re-sit the evaluation during the periods set up for this purpose.

    • Percentage of students sitting final examinations* : 100%
    • Graduation rate* : 100%

Source : *PV de jury de l’année 2022-2023

Targeted professions

NEOMA Business School’s MSc Marketing can open the door to a number of future careers, such as:

  • Brand Manager
  • Community Manager
  • Content Manager
  • Customer Relationship Manager
  • Marketing Manager
  • Marketing Strategist
  • Product Manager
  • Project Manager
  • Social Media Manager
  • Web Traffic Manager

Professional experience

The professional experience required to be awarded the MSc Marketing diploma is an essential opportunity to apply the theoretical and practical skills learned during the first two semesters in a professional environment. Students are free to complete their experience as a 4-to-6 internship in France or abroad, a permanent contract job or the creation of a new business or start-up in France or abroad.

Performance indicators

100%

Professional immersion1

< 1 month

Average time to secure employment2

100%

Employment rate at 6 months

98%

Percentage of graduates entering targeted professions3

Sources: 1 Course data 2022-2023 | 2 Graduate Employment Survey 2021 & 2022 | 3 Graduate Survey 2022

Admissions Requirements

1-year course:

  • Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
  • Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

  • Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
  • Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Admissions process

  • Complete the online application: apply.neoma-bs.fr
  • Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
  • Candidates who meet the admissions requirements will be asked to complete a deferred interview
  • Admissions results are sent by email within two weeks of the interview.

Application fee : €100

Admissions calendar

Applications are accepted on a rolling basis, from September 2023 with a final deadline for submissions in mid-July 2024. Applicants will be informed of the admission jury’s decision two weeks following the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

Candidates should demonstrate interest in investing in a future career in marketing via certifications, courses, etc. They should have at minimum an introductory knowledge of marketing and some notions of business.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

2-Year MSc Option

Discover the International Pre-Master, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Programme overview

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science (MSc) for graduates of a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in fields not directly linked to their desired MSc programme.

This first year of study in the International Pre-Master provides an overview of the core areas of business studies and the fundamentals of the selected MSc programme. Upon validation of this curriculum, students continue to their second year and obtain their Master of Science degree.

Please indicate your preferred Master of Science programme when preparing your application.

Programme strengths

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Build the academic foundations and skillset to access NEOMA’s Master of Science programmes

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Cultivate your cross-cultural competencies in a multicultural cohort of students, with instruction by an international faculty

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Develop your skills in independent, critical thinking and effective communication

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Empower your career trajectory thanks to career & personal development workshops

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Gain professional experience through a 4-to-6-month internship in your first or second year

Evaluation procedures

The programme is validated in two ways:

  • Continuous assessment: Evaluations conducted throughout the course the programme in the form of individual or collective assignments to be submitted.
  • Final assessment: Carried out at the end of the course and may take a number of different forms, most of which are individual.

At the end of the programme, participants must validate 60 ECTS credits.

If certain modules have not been validated and therefore credits not obtained, the student may take a resit examination during the periods set aside for this purpose.

Professional experience

A professional experience (of minimum four months) is mandatory to validate your 2-year MSc. It can take place at the end of the first or second year of studies, in France or abroad.

Marina Bastounis

Head of programme

Expand your professional horizons and reach for a Master of Science from a top French business school.

Stories

Anqi YANG
2013-14

The first year of my MSc was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to several fields of study, like economics and finance, helping me to read and analyse data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my skills. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.

Romain PENNEL
2013-14

After completing a special two-year diploma in Marketing & Trade, I chose to go abroad and complement it with a bachelor’s degree in English. After graduating with a 3-year bachelor’s degree, I decided to enrol in the two-year MSc option at NEOMA Business School. It was the ideal solution for me, and I was able to earn a Master of Science. The first year at NEOMA prepared me for my MSc courses and the professional challenges of international business.

For more information, contact our international team:

Min WU

Asia & Asia-Pacific

International Promotion and Admissions Manager

+33 2 32 82 17 76 LinkedIn Make an appointment
Shekhar SURTI

Shekhar SURTI

Indian Subcontinent

Ange DJEGAN

France

International Promotion and Admissions Manager

+33 2 32 82 17 72 LinkedIn Make an appointment

Anya Angélica CÁRDENAS

Latin America
Sihem BRIKCI

Sihem BRIKCI

Europe & North America

International Promotion and Admissions Manager

(+33) 3 26 77 88 60 LinkedIn images Make an appointment

Khalif BELGHITH

Africa & Middle East

Practical information

  • Format:

    Full time

  • Duration:

    1-year course: 15 months
    2-year course: 12 months (1st year) + 15 months (2nd year)

  • Tuition fees:

    1-year course: €18,500
    2-year course: €29,000

  • Campus:

    Paris, Reims, Rouen

  • Teaching language:

    English

  • Course start date:

    October 2024

  • Entry level:

    1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
    2-year course: 3-year Bachelor’s degree

  • Degree awarded:

    Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37684, Advanced degree in international management
    Registration date: 01/09/2023 - NEOMA

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Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      1-year course: 15 months
      2-year course: 12 months (1st year) + 15 months (2nd year)

    • Tuition fees:

      1€

    • Campus:

      Paris, Reims, Rouen

    • Teaching language:

      English

    • Course start date:

      October 2024

    • Entry level:

      1-year course: 4-year Bachelor’s degree or 3-year Bachelor's degree with a minimum of 1 year professional experience
      2-year course: 3-year Bachelor’s degree

    • Degree awarded:

      Master of Science, "Grade de Master" / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / RNCP sheet No. 37684, Advanced degree in international management
      Registration date: 01/09/2023 - NEOMA