The MSc Marketing is a full-time Master of Science programme taught in English that offers deep insight into marketing.
The programme aims to prepare students for diverse marketing career, in the current international marketplace characterised by radical digital change.
This Master of Science covers the main fields of the latest marketing expertise, combining academic knowledge with the experience of professional experts sharing real-life business examples.
Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products and services.
The MSc Marketing consists of a core programme and a concentration track. The core programme aims to provide students with a global and strategic foundation in marketing, while the concentration track endows them with expertise in one of the three following fields:
5 reasons to join the programme
Develop a broad and masterful understanding of marketing issues while also building strategic and specific knowledge via a choice of concentration.
Build deep critical and analytical skills in the various areas of marketing
Use your skills to acquire key industry certifications and qualifications
Kickstart your career and become a key player in international marketing
Benefit from NEOMA Business School’s powerful professional network
Your MSc in 2 years!
If you hold a 3-year Bachelor’s degree, you have the possibility of doing this MSc in two years by joining our 12-month International Pre-Master programme. For more information on this course, go to the section “2-Year MSc Option” !
The concentration tracks offered within this Master of Science programme will allow candidates to add a specialisation of excellence in precise areas of marketing:
Digital & Data Marketing Track
The Digital & Data Marketing track aims to train students in up-to-date digital marketing techniques and give them the ability to adapt in a rapidly changing international business world.
International Brand Management Track
The International Brand Management track prepares students for a diverse and international career in marketing and brand management in a fast-changing digital environment.
Luxury Marketing Track
The Luxury Marketing track prepares students for solid, successful careers in the luxury industry. It is designed to develop experts and multicultural executives in luxury marketing with innovative perspectives and creative skills.
The objective of the MSc in Marketing is to prepare candidates to thrive in the diverse field of international marketing. Graduates will be equipped with the knowledge and skills to have impact, effect change and deliver results in a field characterised by constant transformation.
Upon completion of the programme, students will be able to:
- Master the fundamentals of the key areas of marketing
- Analyse data and draw key insights in order to design and implement successful marketing strategies
- Draw from a strong toolkit of soft and hard skills to excel in the fast-paced digital realm
The MSc Marketing programme, awarding a higher education degree in international management (DESSMI), provides the skills to:
- Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
- Conduct a scientific study and issue a recommendation
- Develop ethical leadership abilities to strengthen one’s managerial position
EXPERIENCE-BASED, IMMERSIVE APPROACH
This Master of Science uses several innovative teaching methods applied to the marketing sector while also relying on active participation from marketing professionals and professors. The MSc Marketing combines academic lectures with active learning, including real-life case studies, guest speakers and team-based activities.
Many courses within the MSc Marketing are conducted in partnership with companies that are industry experts, incorporating professional lectures and case studies based on current business issues. Some partnerships are long term while others are based on a year-by-year agreement.
Examples of past partners include: Nielsen, GFK, Ferrero, PepsiCo, Ogilvy, Publicis Sapient, Havas Media, among others.
Throughout the course, candidates will be able to train for and obtain key industry certifications that will help them stand out from the crowd on the job market post-graduation.
Students are evaluated in two distinct ways:
- For the DESSMI diploma: By validating the various course assessments.
- For the RNCP level 7 certification: By validating the key competency requirements.
If certain courses or modules have not be validated and therefore the credits not obtained, the student may re-sit the evaluation during the periods set up for this purpose.
NEOMA Business School’s MSc Marketing can open the door to a number of future careers, such as:
- Brand Manager
- Community Manager
- Content Manager
- Customer Relationship Manager
- Marketing Manager
- Marketing Strategist
- Product Manager
- Project Manager
- Social Media Manager
- Web Traffic Manager
The professional experience required to be awarded the MSc Marketing diploma is an essential opportunity to apply the theoretical and practical skills learned during the first two semesters in a professional environment. Students are free to complete their experience as a 4-to-6 internship in France or abroad, a permanent contract job or the creation of a new business or start-up in France or abroad.
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- Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
- Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*
2-year MSc option:
- Completion of a 3-year Bachelor’s degree (Open to all backgrounds)
- Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*
*Contact us to learn more about the scores required for each test.
Candidates should demonstrate interest in investing in a future career in marketing via certifications, courses, etc. They should have at minimum an introductory knowledge of marketing and some notions of business.
Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.
Recruitment is carried out on a rolling admissions basis. However, due to the limited number of places, candidates are advised to apply as early as possible.
Admission is decided based on the application to be filled out online.
Application fee: €100
2-Year MSc Option
Discover the 2-year MSc option, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!
“Open up your professional horizons and reach for an MSc from a top French Business School”
Delivered on the Rouen campus, this programme serves as a gateway to a Master’s of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with degrees in non-business fields. The first year is an International Pre-Master, overviewing the core of business studies and leading up to the selected MSc in the second year. Please specify your preferred programme when preparing your application.
Layout of the programme
This course was designed to…
- Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
- Guarantee success at the MSc level by laying the ground during the Pre-Master year
- Open up professional horizons by switching to a new field of study
- Overview the main areas of knowledge included in an undergraduate business degree
The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months). Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.
Why join this programme?
Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.
5 good reasons to join the programme
Apply for an MSc degree in a field that is different from your undergraduate degree
Integrate and adapt to the study methods of a top French business school before starting your MSc degree
Obtain academic qualifications necessary to integrate an MSc degree
Gain professional experience with two internships in two years
Build an international mind-set and cross-cultural communication skills
The first year of my MSc in Global Management was a year of building the fundamentals skills necessary for almost every aspect of my professional life. Courses like Quantitative Methods gave me skills related to a several fields of study, like economics and finance, helping me to read and analyze data in a more objective way. Geopolitics provided me with a comprehensive vision of world trade. Also, a full day’s work in an English-speaking environment strengthened my preparation for work in an international context. The courses were extremely useful and gave me confidence in my competences. What I also liked a lot is the diversity of teachers; they are from different countries, which really gives me a feeling of studying in an international school.
After an unusual study track, with a two-year high school diploma in Marketing and Trade, I chose to go abroad and complete a Bachelor in English. Graduated with a 3-year Bachelor degree, I followed the two-year MSc programme at NEOMA Business School. That was the perfect solution for me, to be able to get an MSc degree. The first year at NEOMA BS prepared me to follow the courses in the MSc in Marketing French Excellence, and face professional challenges in the international business arena.