Christian Dior Couture, partner to our MSc Marketing, Luxury Track

Christian Dior Couture and NEOMA signed a new partnership agreement in October. Students on the MSc Marketing, Luxury Track, will be able to find all about the inner workings of this great French brand. This is the first time Christian Dior Couture has collaborated with a Business School, an exclusive first NEOMA is particularly proud of. 

The teaching project 

The Christian Dior Couture teams are offering students a Business Case on the issues of management in luxury, brand strategy and customer experience. They will have the whole year to work on this real case, and will give a presentation on it in June at an awards ceremony at Christian Dior. 

To progress this project, they will be supported by mentoring throughout the year provided by company experts. Alain Kersanty, Head of Fine Jewellery Project Development at Christian Dior Couture, and a NEOMA, graduate, will also be present, and will present a Masterclass on issues in fashion. This conference will be followed by an after work get-together, giving our MSc Marketing students a chance to meet colleagues in the company. 

They will also be able to talk to them during the speed recruiting, and make the most of this advantage to find an internship.

The benefit to students 

This programme, designed with Christian Dior Couture, enables the students to understand the issues and requirements of a luxury business. But it also provides an exceptional opportunity to meet the teams at Christian Dior Couture directly, and open the doors to the company. 

Thanks to this partnership, our students will be able to visit the couture house’s workshops. They will therefore immerse themselves in the creative heart of the company, where heritage meets innovation. They will discover the positioning of a luxury brand, and become familiar with its high standards and meticulous approach.