Global Executive MBA
Expand your strategic skills, your leadership and your network with this programme of excellence.
15 to 20 months
Paris, Shanghai
26
Mar7:00 PM to 7:45 PM
NEOMA's Event, Webinar, Conferences
NEO’Insights #6 | Managing through crises in services and sales
NEO’Insights | Managing through crises in services and sales
In today’s turbulent times, frontline employees face many stressors, both on and off the job. Resilience : the ability to overcome adversity and bounce back ; is often treated as an individual trait, yet research shows that it is a group phenomenon and a performance lever that managers can actively shape.
Recent research shows that frontline employees’ resilience is driven by a sense of competence and strong connections with coworkers and customers. Rather than focusing on monetary compensation, managers can support resilience by strengthening employee skillsets and fostering a workplace culture where peers help each other out.
During this interactive online NEO’Insights conference, Dr. Amy Fehl shares research-backed recommendations for managers to support frontline employees facing daily challenges and extraordinary stressors, reduce turnover, and sustain performance in services and sales during troubling times. Topics include peer support, matching employee skills to job requirements, and the role of customer–employee relationships in building resilience.
🎤 Dr. Amy Fehl, Associate Professor of Marketing at NEOMA
📅 26 March 2026
⏰ 7:00 PM – 7:45 PM
💻 Online event
🌐 In English
Speakers
Amy Fehl
Associate Professor of Marketing at NEOMA Business School
Dr. Amy Greiner Fehl (PhD – Oklahoma State University) is an Associate Professor of Marketing at NEOMA Business School in France. Her research appears in Journal of Consumer Research, Journal of Business Research, Psychology & Marketing, Journal of Personal Selling & Sales Management, and Journal of Service Research, among others. She explores transformative healthcare policy, vaccine hesitancy, marketplace crises, buyer interest groups, and connection through meaning-making in sales and services marketing. Her most recent work considers B2B sales, resilience in frontline employees, and peer effects in service provision. She teaches B2B Marketing and Sales & Development using a multimethod approach and case studies, applying industry best practices learned during her time as a practitioner. Dr. Fehl serves on the Editorial Review Board of the Journal of Business Research.
Associated programmes
26 Mar7:00 PM to 7:45 PM
Online
English, French
Agenda of the event
7:00 – 7:30 PM
Conference
7:30 – 7:45 PM
Q&A